ITU-T Kaleidoscope 2010 Beyond the Internet

ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services ITU IPTV Standardization Activities Masahito Kawamori ITU-T IPTV-Global Standards Initiative masahito. kawamori@ties. itu. int Pune, India, 13 – 15 December 2010

ITU-T’s Work on IPTV ITU-T has been spearheading the standardization in IPTV Focus Group on IPTV (2006 -2007) Responding to market demands for standard First set of draft on Architecture, Qo. S, Security, End-Systems and Multimedia Application IPTV Global Standardization Initiative (GSI) (2008 -) Building on the work of Focus Group, Coordinating all ITU-T’s IPTV related activities Comprising Recommendations approved by 6 Study Groups, (SGs 9, 11, 12, 13, 16, 17) Every two to three months 2

IPTV and New Generation NW IPTV is part of the new wave, and one of the most highly visible services to emerge as part of work on the next generation network. It can be seen as both the business case and principal driver for accelerating deployment of NGN. IPTV subscriptions around the world will reach 48. 8 million this year (Gartner). Need for Global Standard 3

Standardized IPTV would mean Lower cost Wider Market Better Quality of Service and Experience More consorted security Open infrastructure Innovation and new services Standardized HTML gave us Web; Standardized IPTV will give a new Internet

Standard IPTV Service Deployment of ITU-T compliant products will enable service providers to offer value added services like traditional (linear) TV, video on demand (Vo. D) and interactive TV over IP-based managed networks such as NGN. 5

ITU-T IPTV Standards will Facilitate a market where service providers, whether traditional broadcasters, ISPs or telecoms service providers, control over their platforms and their offerings. Encourage innovation, help mask the complexity of services, guarantee Qo. S, ensure interoperability and ultimately help players remain competitive. 6

IPTV at ITU Defined as “multimedia services, such as Television; Video; Audio; Text; Graphics; Data, delivered over IP based networks managed to provide the required level of Qo. S/Qo. E, security, interactivity and reliability”. 3 Models of IPTV Architecture are defined (Y. 1910) Non-NGN IPTV NGN without IMS IPTV NGN with IMS IPTV Enables a Progressive Migration Promotes competition and innovation 7

IPTV Value Chain ITU-T IPTV Standards cover all IPTV Value Chain End to End Solution Interact with content Discover and acquire service Deliver Content Monitor and Manage service Announce and advertise service Content Provisioning

“Questions” in IPTV-GSI (1) Multimedia Q 13/16: Multimedia application platforms and end systems for IPTV Q 21/16: Multimedia Architecture Qo. E/Qo. S: Q 13/12: Qo. E/Qo. S performance requirements and assessment methods for multimedia including IPTV Network Architecture and NGN Q 1/13: Coordination and planning Q 3/13: Requirements and implementation scenarios for emerging services in NGN Q 4/13: Requirements and framework for Qo. S for NGN Q 5/13: Principles and functional architecture for NGN Q 12/13: Evolution towards integrated multi-service networks and interworking 9

“Questions” in IPTV-GSI (2) Security Q 7/17: Secure Communication Services Signaling Protocols Q 1/11: Network signaling and control functional architectures in emerging NGN environments Secondary Distribution Q 4/9: API for advanced cable television and sound program distribution within the scope of SG 9 Q 8/9: Voice and video IP applications over cable television networks 10

IPTV Services discussed in ITU-T Linear (Channel Service) Broadcast TV Audio services Video On Demand (VOD) Karaoke Gaming E-government Public Services (billboards, disaster Alert, traffic news, etc) E-publishing (e-Books, Newspaper) E-commerce (banking, etc. ) E-Learning (distance learning) E-Health (telemedicine, tele-healthcare) Private and Community Broadcasting (sharing videos) Photo albums (sharing photos with your friends) TV yellow pages 11 … and much more

Characteristics of ITU-T IPTV End-to-End Solution Not to “reinvent the wheels” -- Use existing standards as much as possible Practical approach for faster deployment and for meeting industry demands Close collaboration with other SDOs, broadcasters, and CE manufacturers Conformance and Interop tests installed Truly interoperable global standard 12

ITU-T Liaisons on IPTV To ensure interoperability and quality of standards, ITU-T IPTV is working with many SDOs 13

Current Status The set of Recommendations for “Basic IPTV Service” ready Provides TV service as well as VOD and Interactivity Published as “ITU-T IPTV Handbook” To incorporate other SDOs work as well Advanced features actively discussed Audience Measurement 3 D Internet sourced Content Conformance and Interoperability events conducted Conformance and Interoperability tested Conformance Recommendations drafted Implementation Guidelines worked on 14

Recommended Areas 15 Architecture, Network and General Requirements: (Y. 1910 and Y. 1901) Quality of Service and Experience (G. 1080 series) Multimedia and Interactive Application (H. 264, H. 760 series) IPTV Terminal Devices (STB, TV set, Mobile) H. 720 series Metadata and Service Discovery (H. 750 and H. 770) Home-network : H. 622. 1 Protocols: Q. 3010 Security: X. 1191

Overview of ITU-T Recommendations for IPTV Application and End System Home Network H. 622. 1: Req & Arch for IPTV Home NW Y. 2007: NGN Capability Set 2 Y. sup 5 IPTV Service use cases Y. sup 7 NGN Release 2 Scope Y. 1910 IPTV Functional Arch H. 750: Metadata for IPTV Services H. 721: IPTV-Terminal (Basic) H. 770 : IPTV Service discovery H. 761: Ginga-NCL H. 740: Application Event Handling H. 762: LIME Quality of Experience H. 701: Content Error-Recovery G. 1080: 　IPTV Qo. E Y. 1901 IPTV Service Requirements G. 1081: Performance Monitoring Architecture, Requirement, Network Security and Content Protection X. 1911 Req & arch for IPTV security 16

IPTV Services discussed in ITU-T Linear (Channel Service) Broadcast TV Audio services Video On Demand (VOD) Karaoke Gaming E-government Public Services (billboards, disaster Alert, traffic news, etc) E-publishing (e-Books, Newspaper) E-commerce (banking, etc. ) E-Learning (distance learning) E-Health (telemedicine, tele-healthcare) Private and Community Broadcasting (sharing videos) Photo albums (sharing photos with your friends) TV yellow pages 17 … and much more

T-Commerce with IPTV 18

Purchasing Wine on IPTV o © Tohoku Shinsha, Hakuhodo DY Media partners

Fixed/Mobile Converged IPTV 20

Public Info Board on IPTV (Bus traffic Info) Check the route on the map Traffic condition of the bus routes Length of the Waiting queues (how long you would have to wait. ) Signals your bus is arriving just 5 min. before the bus comes

E-health Apps 22

E-Health LIME app does obtains health data and shows it on TV Allows the user to send the data to the doctor via e-mail Receives the reply from the doctor to show his professional advice on the TV screen

Clinics Watch Widget showing the monitored picture of various Clinics, with updates a few

Private and “SOHO” Broadcasting Local community broadcasting and VOD service can be provided very easily with IPTV 25

ITU-T H. 721 IPTV Terminals based on ITU-T H. 721 are available in the retail market Customer can buy a TV or PC at a shop, connect to NW, and receive an IPTV service Conformance Tests ongoing to ensure conformance and interoperability STB 26 TV set PC

Standard Managed “Connected TV” H. 721 terminals support managed “connected TV”. Multiple RSPs can provide managed IPTV services on any of these standardized terminals (H. 721). 27 Back of REGZA for H. 721; ether cable is directly connected

Adoption and Deployment UK’s DTG (Digital TV Group) has adopted ITU-T Y. 1910 as its Connected TV Architecture ITU-T H. 264 widely adopted and used as IPTV video content format The following have been implemented and deployed over 4 million terminals (STB, TV, PC), and sold in market. ITU-T ITU-T 28 H. 721 H. 701 H. 762 H. 770 H. 750 (Terminal Device) (error recovery), (Interactive Framework LIME), (service discovery) (metadata)

Interop Events First Successful Interop event held in Geneva, July 2010. Second, also successful, Interop held in Singapore (Sept. 2010) Third one in Pune, India in December 2010 At Sinhgad Technical Education Society Narhe Campus Co-organized by Tech. Mahindra Showcasing on 16 -17 Workshop on 17, inviting representatives from major players in the IPTV ecosystem – Telco, Broadcasters, Content Creators, Solution providers, Integrators, 29

Interop Events Companies like Cisco, Mitsubishi, NEC, NTT, OKI, Panasonic, Sumitomo tested products conformant to ITU-T Recommendations and showcased their solutions Attracting many participants from many countries from Africa, Asia, Europe, and Americas Many international organizations – e. g. EBU, WHO, WIPO – supported the events Much global interest expected through ITU’s collaboration with EBU, WHO, WIPO 30

Interop event for IPTV in Geneva 31

Conclusion ITU standards will encourage innovation, ensure interoperability and ultimately help players remain competitive. Enables innovation on Next Generation Networks Some ITU IPTV Standards (e. g. H. 721) are already implemented and deployed Interoperability events took place in 2010 ITU standards are truly global, open standards deployed for horizontal market. 32

Thank you! For more information http: //www. itu. int/ITU-T/gsi/iptv/ http: //www. itu. int/interop 33

ITU-T Kaleidoscope 2010 Beyond the Internet — Innovations