ITER Communications Fusion Power Associates 35 th Annual

ITER Communications Fusion Power Associates 35 th Annual Meeting and Symposium Washington DC, 16 -17 December 2014 Michel Claessens ITER Organization Fusion Power Associates, Washington DC, 16 -17 December 2014 1

Role of Communications • Communications is a strategic activity for ITER & fusion - Need for government, industry and academic support • Public communications is also very important - "The ITER Organization shall promote public understanding and acceptance of fusion energy; and undertake, in accordance with this Agreement, any other activities that are necessary to achieve its purpose". (Article 3. 1. c, ITER Agreement) Fusion Power Associates, Washington DC, 16 -17 December 2014 2

Communication Challenges for ITER • ITER is unique and transcends the usual standards/disciplines • Scope involves both basic and applied research • Governance complicated by organisational set-up, global policies & national economies • Time-scale is long-term, and therefore demands political patience • The mission is subject to scientific competition for funds and consequent criticism Fusion Power Associates, Washington DC, 16 -17 December 2014 3

Overarching principles • • • Reaching out to all stakeholders (government, industry, academia and public) Cost-effectiveness Focus on actions with amplification potential (audience, distribution etc) Best use of existing resources and relays (coordination, sharing material etc) To exploit significant potential public support (see policy for donations) Transparency/openness Additional (internal) information: – – – ITER Communication strategy 2013 (KTKYYW v 1. 0) ITER Communication Guideline (7 AMR 87 v 1. 4) ITER Visit Guideline (94 MT 82 v 1. 1) – … Fusion Power Associates, Washington DC, 16 -17 December 2014 4

Transparency Encourage visibility by all stakeholders • Reports on project progress and delivery (points of IOPB decisions, progress on manufacturing and PAs, transports) • Magazine (7 linguistic versions) • Revamping the public website • Job pages • ITER worksite visits • Publications, photographs and videos • Open Doors days • Online ITER Shop (soon) Fusion Power Associates, Washington DC, 16 -17 December 2014 5

Promote stakeholder access to ITER Visits • • As of today, close to 70, 000 people visited ITER In 2014, close to 16, 000 people will have visited ITER (20% increase compared to 2014) 50% are general public, 20% professionals, 15% politics & institutions Our ITER Visit Team develops programmes adapted to the visitors Fusion Power Associates, Washington DC, 16 -17 December 2014 6

ice tw s, r ito vis 0 , 20 (1 ar) e ay ‘Open doors’ ‘I very much appreciated the didactics and the possibility to see the site ’. ‘The visit was great. This will contribute to the project success ’. ’Events like these can really be used to inspire a future generation of young 7 Fusion Power Associates, Washington DC, 16 -17 December 2014 scientists and engineers’.

Digital Visitors 2011 -2014 Social network 10000 9000 8000 Visitors On Iter. org 7000 6000 Fukushima The Independent EU Lockheed Martin news 5000 4000 3000 2000 1000 0 Fusion Power Associates, Washington DC, 16 -17 December 2014 8

New public website (early 2015) Fusion Power Associates, Washington DC, 16 -17 December 2014 9

Media Provide high quality information in an open way • Handling media requests as swiftly as possible, in co-operation with DAs (e. g. CNN, The New Yorker etc with US-DA) • Press trip on 18 -19 May 2015 (50+ journalists) • Producing concise and well popularised press releases (ITER Council, project development, scientific and technological advances etc) Fusion Power Associates, Washington DC, 16 -17 December 2014 10

ITER in the press 2006 -2014 Nr of articles / month quoting ‘ITER’ Cryoplant contract + HQ inauguration ITER Agreement New DG EU decision Ministerial Lockheed EP decision Fukushima IO established Average (511) 2006 2007 2008 2009 2010 2011 2012 2013 2014 Source: Meltwater news reports Fusion Power Associates, Washington DC, 16 -17 December 2014 11

IO-DA co-operation Joint actions with US-ITER • Monthly videomeetings • Annual in-person meetings on site • Sharing material (photos, videos etc) • Publications (Newsline articles, translations etc) • Events (coordination and joint participation) • Websites • Photobook • Press trip 2015 • … Fusion Power Associates, Washington DC, 16 -17 December 2014 12

ITER PROGRESS IN PICTURES June 2014

Fuelling the machine through pellet injection 41 Heated to temperatures of up to 150 million °C, the plasma will be fed frozen pellets of fuel, fired into the vacuum vessel by pellet injectors. Here, a pellet injector developed by Oak Ridge National Laboratory is installed on the DIII-D tokamak (San Diego, California) for testing. Photo: US ITER

Delivering components to the ITER site 42 The ITER components will travel by sea to the Mediterranean coast of France. Upon arrival, they will be loaded onto a 352 -wheel trailer that will travel along a 104 -km dedicated itinerary to the ITER site. The transport of a dummy load made of concrete blocks (600 tons), that mimicks the most exceptional dimensions of the ITER loads (10 metres tall, 33 metres long, 9 metres wide), is first tested during the nights of 16 -20 September 2013.

Strong EU support • EU contributes 45% in construction costs (through EURATOM framework) • Visit of President of European Commission Jose Manuel Barroso on 11 July 2014 Said President Barroso: o “The European Commission is proud to believe in this project. “ o “As the gateway to industrial and commercial fusion, ITER presents a unique opportunity for our industry. ” Fusion Power Associates, Washington DC, 16 -17 December 2014 16

EU at work There are 3 main institutions which are part of the EU: • European Parliament, which represents the EU’s citizens (is elected by them) • Council of the European Union, which represents the governments of the individual member countries. The Presidency is shared on a rotating basis • European Commission, which represents the interests of the Union as a whole ITER Communication is working closely with • EU Commissioner of energy’s private office • European Commission’s spokesperson and communication team • European Commission’s regional office in Marseille 3 successful events: • Inauguration of ITER headquarters, January 17, 2013 • ITER Council at ministerial level on September 6, 2013 • Visit of President Barroso on July 11, 2014 Fusion Power Associates, Washington DC, 16 -17 December 2014 17

Strong support from other Members DG Yukiya Amano, IAEA Indian Ambassador in Paris Korean Parliament ASN President Frank Chevet Do. E delegation Meeting at Ministerial level Fusion Power Associates, Washington DC, 16 -17 December 2014 18

ITER business events Event Target Location # of participants to last event ITER Business Forum French and European industry South of France 700 Monaco ITER International Fusion Energy Days ITER Members industry Monaco 400 Press 4% 4% Other 14% Industry 39% Government Representatives 8% Research / Scientific / Educational/ International Institutions 16% ITER staff (DA e ILO included 19 Fusion Power Associates, Washington DC, 16 -17 December 2014 19

IBF 2013 Fusion Power Associates, Washington DC, 16 -17 December 2014 20

MIIFED 2013 Switzerland Netherlands 2% Belgium 2% 1% Korea 3% Russia 3% USA India 2% International Organisations 4% Unknown 1% Others 5% France 30% 3% Spain 3% Germany 4% China 5% Japan 6% Monaco 10% UK 8% Italy 9% Fusion Power Associates, Washington DC, 16 -17 December 2014 21

MIIFED conferences 2010 2013 241 355 Revenue 28, 151 71, 480 Net cost 318, 482 247, 473 Number of participants q + Scientific programme q + Networking q + Organisation q + Venue, Exhibition MIIFED 2013 – Summary and evaluation Page 22

Business events Fusion Power Associates, Washington DC, 16 -17 December 2014 23