It started in the end of 2013 when Pharaoh, Russian musical artist, introduced his song “Black Siemens”. The clip instantly became a hit and was the beginning of a new movement in Russian music. “The main goal is just to become the best in our business. In the beginning, we were very few, but over time we became a real cultural phenomenon” PHARAOH
Nowadays, cloud-rap is very popular in Russia. Faithful fans have formed a unique subculture. They call themselves “Dead Dynasty”. They like spending time with friends at parties and don’t think about the future So some people believe that the fans are mindlessly spending their lives “Dead Dynasty is a completely new school that does not follow any bored canons that never lies, says it all as it is” Faithful Fan
§ They listen to aggressive and lyrical music. It has electric sound and voice processing. Of course, there a lot of obscene words and conversational lexicon. According to the fans this is makes this music so lively and original § However, sometimes there also very amazing acoustic songs that can really brighten up a sad lonely evening.
Fans often wear baggy sports jackets and sweatshirts. They love unique clothes and are willing to pay a lot of money for a vintage item. Also they like old-school shoes. They like to wear long hair, often picking them up in a bun. In addition, extremely popular is a long bang that covers part of the face. Thus, everyone can choose a comfortable clothing style for him. And that's why the look of each fan “Dead Dynasty” is so unique!
