It s Time to Fund Your Cause Rick Reese

It’s Time to Fund Your Cause! Rick Reese YTB Director 719 -217 -4825

Table of Contents • Internet Fundraising o Shop & Book Travel Online • SMS Text Mobile Marketing o Mobile Philanthropy

Environmental Educational Religious Social Medical

Internet Fundraising YTB Travel & E-commerce Business Website

Getting Paid to Do What We Already Do Clothes & Shoes Groceries Holiday Shopping Eating Out Entertainment Children Toys & Gifts Hobbies & Passions House Supplies Cell Phones Car, Motorcycle Parts Supplies Home Projects Music/Media Downloads Pharmacy Satellite TV Personal Care Pets Supplies School Books & Supplies Vacation & Travel Movie & Event Tickets Specialty Stores Shop, Save, Share, & Earn!

Your Name Here Organization’s Travel Site Provides access to the travel industry uu i Z p am hop Z S Go ! ng Your Organization earns 60% of the commission for travel booked on your site.

Welcome to The Future of Online Distribution of Goods & Services Shop Over 800 Stores Online! Cli ck Boo to go B k. T rav ack el! A “One Stop Shop” On The Internet

YTB Travel & E-commerce Program • Purchase Personalized Travel & E-commerce Website • $200 to join, $50 a month (Hosting Fee beginning in your 2 nd month) • Access to billions of dollars worth of inventory o o The same hotels The same planes The same cruise lines The same stores (over 800 retailers) • All available 24 hours a day, 365 days a year • Receive 60% of the commission paid to YTB Turn Fun into Fortune!

Internet Fundraising E-Commerce Model Develop Marketing Campaign Organization receives funds paid by third party vendors Supporters visit organization’s Travel & Retail site to make online purchases Organization’s booking engine provides competitive online rates

Passive Internet Fundraiser Your organization earns commissions when members and supporters shop or book travel online • 50 Shoppers generate $10 commission a month Raise $500 per month • 100 Shoppers generate $10 commission a month • Raise $1, 000 per month • 1000 Shoppers generate $10 commission a month Raise $10, 000 per month

Website Activation Key Milestones 1. Site Activation Meeting - Typically check box for “Travel Program” Only - Use Organization’s FEIN - Organization’s Name: PRIMARY/SECONDARY - Point of Contact 2. Webmaster Meeting to Add “LINKS” to Org’s Website 3. Website Walkthru for Key People - Person who does buying, track funds, campaign manager, PTA, etc. 4. Marketing Meeting to Brainstorm, “How to Get the Word Out”

Marketing Campaign http: //www. ytbassociations. com/resources/marketing/home. html Display Ads Posters Magnetics Inserts Emails Website Banners Desktop Icons

YTB Program Benefits • Generate funds from existing network of members & supporters. • Get paid for performance and productivity…no glass ceiling on earnings. • Low participation rate still produces significant revenue. • Trackable commissions for online shopping and travel bookings. • Online purchases and changes are handled directly with the vendors. • Non-contractual. No Long-term Commitment.

Next Step – Get Started Today • Step 1: Set Up Organization o Purchase Travel & E-commerce Program • Step 2: Marketing & Campaign Awarness o Get the Word Out to Members & Supporters It is time to fund your VISION!

Mobile Marketing Fundraising

Why Mobile • 98% Reach Rate • Response Rates: Average 17 -30% when done properly • Consumer Demand for mobile solutions is dictating the need for fast, to-the-point communications • Frequency: low cost of mobile will enable nonprofits to promote both lower dollar and higher dollar donations more frequently • Cost: unit cost to reach between. 05 -. 08 • Longevity of accurate information: Cell phone numbers rarely change • Participation: Engaging current clients with a purpose that is relevant to them NOW, will enable you to engage them LATER • No spamming issues • Social Media: Z Mobile text messages can be posted to Facebook and/or Twitter accounts quickly and easily

Mobile Fundraising Campaign • • Growing number of people using their cellphones Reaching target audience and producing 17 -30% response rates Databases are automatically captured and require no manual input Send future campaign requests & drip messages TEXT Give to 58203 Advertising / Sign Example Donors text in Welcome to “We Help” Click to Donate $5 Text immediately sent to Donor’s Cell

Micro Philanthropy • Smaller, more direct interaction between "helpers" and "doers. " • Summed up as "Getting small in a big way. " • The key to a successful approach to Micro Philanthropy is the ability to deal with a large number of small interactions efficiently. • Fundraising Approach • Internet (“Donate” Buttons, etc) • E-mails • Social Media (FB, Twitter, etc) • Mobile Marketing (SMS Text, etc) 64% 62% 42% 6% Source: nonprofit research collaborative. org • YTB’s Z Mobile Marketing Solution represents a tremendous, low cost fundraising opportunity for nonprofit organizations

Steps To Implement How to Use Mobile To Raise Money: 1. Goto: www. gobuck. com get an account…speak to a Buck Rep 2. Design your campaign and donation levels (ie, $5, $10, Other…) 4. Post “gobuck” billing url into text blast/response message 5. Donors give with a “single click” donate button 6. That’s it! Collect your funds!

Campaign Success Factors Internet Fundraising & Mobile Philanthropy • Buy in from the top • Staff awareness & training • Media integration – add to existing media investments and vehicles • Marketing campaign • Call to Action • Proper incentive • Proper Timing

The Wrap It’s Time To Fund Your Vision! • Internet Fundraising • Mobile Philanthropy o Contact Information: Rick Reese, YTB Director 719 -217 -4825 rickandbrendareese@gmail. com