It s Time to Fund Your Cause Rick Reese

It’s Time to Fund Your Cause! Rick Reese YTB Funding Specialist 719 -217 -4825

Questions for Nonprofit: • “Nonprofit Founded ” -- “Your Vision & Mission” • “If you could name 3 key things you look for in choosing a fundraising product, what would they be? ” • “Are there any immediate funding needs? ” • “Could you please give me an estimate of your supporter base? ” • “What are your organization’s short-term and long-term goals? ” • • “Is there anyone other than yourself who will be making the final decision? ” “Could you take me through the decision-making process for a new program such as ours? ”

Environmental Educational Religious Social Medical

A Simple Shift Simply stated, all you are saying to your member or supporters is this: “We know you are going to book travel and shop online. All we are asking is that you do it through your organization’s website. You’ll receive competitive rates or better and you’ll be helping a cause you believe in. ” Even a relatively low participation rate can produce significant funds

Getting Paid to Do What We Already Do Clothes & Shoes Groceries Holiday Shopping Eating Out Entertainment Children Toys & Gifts Hobbies & Passions House Supplies Cell Phones Car, Motorcycle Parts Supplies Home Projects Music/Media Downloads Pharmacy Satellite TV Personal Care Pets Supplies School Books & Supplies Vacation & Travel Movie & Event Tickets Specialty Stores Shop, Save, Share, & Earn!

Your Name Here Welcome Sue t un o cc lit A te Sp a ili ash f Af 50 C ee 50/ Fr - Organization’s Travel Site Provides access to the travel industry Your Organization earns 60% of the commission for travel booked on your site.

Your Name Here s tra x E Organization’s Travel Site Provides access to the travel industry o G ! uu ing Z p am hop Z S Your Organization earns 60% of the commission for travel booked on your site.

Welcome to The Future of Online Distribution of Goods & Services Shop Over 800 Stores Online! Cli ck Boo to go k T Bac rav k el! A “One Stop Shop” On The Internet

YTB Travel & E-commerce Program • Purchase Personalized Travel & E-commerce Website • $199 to join, $50 a month (Hosting Fee beginning in your 2 nd month) • Access to billions of dollars worth of inventory o o The same hotels The same planes The same cruise lines The same stores (over 800 retailers) • All available 24 hours a day, 365 days a year • Receive 60% of the commission paid to YTB Turn Fun into Fortune!

Internet Fundraising E-Commerce Model Supporters visit organization’s Travel & Shopping site to make online purchases Develop Marketing Campaign Organization receives funds paid by third party vendors 60% of YTB’s Commissions Organization’s booking engine provides competitive online rates

Passive Internet Fundraiser Your organization earns commissions when members and supporters shop or book travel online • 50 Shoppers generate $10 commission a month Raise $500 per month • 100 Shoppers generate $10 commission a month • Raise $1, 000 per month • 1000 Shoppers generate $10 commission a month Raise $10, 000 per month

YTB Travel Commission Examples www. ytbtravel. com/District 49 Group Hotel Sale Group Cruise Travel Sale Group Sale: $8000 Group Sale: $20, 000 YTB 16%: $3200 YTB 10%: $800 RTA 60%: $480 RTA 60%: $1920 Domestic Airfare Sales YTB Booking Fees: $2. 50 Passengers: 3 Group Sale: $7. 50 RTA 60%: $4. 50 Note: Travel Commissions are paid on 25 th of each month after the travel is taken and the vendor has paid YTB (30 Days).

YTB Shopping Commission Examples www. ytbtravel. com/District 49 Famous Footwear Best Buy Product Purchased: $2000 Product Purchased: $20 Zamzuu Commission 7%: $14 Zamzuu Commission 2%: $40 RTA 60%: $8. 4 RTA 60%: $24 Network Buying Power Example Network = 2000 Monthly Customer purchase: $100 Product Purchased: $200, 000 Zam. Zuu Commission 5%: $10, 000 RTA 60%: $6000 Note: Commissions are paid on 25 th of each month after YTB is paid

Website Activation Key YTB Milestones 1. Site Activation Meeting - Typically check box for “Travel” Program Only (includes shopping) - Use Organization’s FEIN - Organization’s Name: PRIMARY/SECONDARY - Point of Contact 2. Webmaster Meeting to Add “LINKS” to Org’s Website 3. Website Walkthru for Key People - Person who does buying, track funds, campaign manager, PTA, etc. 4. Marketing Meeting to Brainstorm, “How to Get the Word Out”

Marketing Campaign • Emails • Flyers • Text Messaging • Facebook • Twitter • Refrigerator Magnets • Internet Banner on website • Bulletin Announcements • Banners on School Buses

Cyber Day Fundraising Project Plan Online Shopping & Booking Trends • 2012, the U. S. Online Holiday Shopping Season a Record $42. 3 Billion for the Nov-Dec! A 14% increase over 2011! • Consumers spent $2 billion with online retailers on 2012 Cyber Monday. That’s an 18% jump from last year. 22% of purchases made on mobile devices! • 2012 Black Friday online sales exceed $1. 2 billion for the first time…topping store sales of 800 million! • U. S. online travel spending reached $103 billion in 2012, up 9 percent from the previous year! 82% of all personal travel booked online! • Expedia- $2. 2 B ttw, Amazon- $7. 6 B ttw, Carnival- $16 B ttw

Super Bowl XLVII How Much Business Does the Super Bowl Bring In? • • Accommodations Food, Drinks, Apparel Sports Tickets Airfare Car Rental Vacation Packages Local Economy And other costs… YTB Travel & E-commerce Website 2013 Super Bowl $13 Billion

Cyber Day Fundraiser Goal • Identify purpose for fundraising campaign and target amount to raise. Objective • Supporters stop by the organization’s website on “Cyber Day” and take a look before they shop or book. Spend minimum of $10. 00. Schedule - Pick a CYBER DAY of the month to focus fundraising campaign • 1 st – 15 th – 30 th , 2013 Holidays, Spring Break, …Year Round Fundraiser! Management Milestones • Purchase personalized, full service, YTB Travel & Ecommerce Website • Add Shopping & Travel “LINKS” to Organization’s Website • Walk-thru website features with key participants • Conduct advertising campaign - “To Get the Word Out” Advertise • Campaign Slogan: “Stop n Look before You Shop or Book” or “Take a ______look before you shop or book. ” • Emails, Flyers, Text Messaging, Facebook, Twitter, Refrigerator Magnets, Internet Banner on website, Bulletin Announcements, Banners on School Buses, etc.

Year Round Fundraiser Consumer Spending Trends • 2013 Super Bowl: $13 Billion • 2013 Valentine’s Day Spending: $23 Billion • 2013 Spring Break: 1. 5 Million Students • Easter (2012): $17 Billion • Mother’s Day (2012): $19 Billion • Father’s Day (2012): $11 Billion • Halloween (2012): $8 Billion

Keys to Success • Buy-in to a common goal & vision • Simply request members & supporters… “Stop n Look before you Shop or Book! • FREE Affiliate Program Registration – cash back in supporter’s pocket!

Nonprofit Benefits • Generate funds from existing network of members & supporters. • Get paid for performance and productivity…no glass ceiling on earnings. • Low participation rate still produces significant revenue. • Trackable commissions and reporting for online shopping and travel bookings. • Online purchases and changes are handled directly with the vendors. • Travel commissions are paid by third party merchants, not your supporters. • The campaign requires virtually no management overhead. • Non-contractual. No Long-term Commitment.

Next Step – Get Started Today • Step 1: Set Up Organization o Purchase Travel & E-commerce Program • Step 2: Marketing & Campaign Awareness o Get the Word Out to Members & Supporters It is time to fund your VISION!

The Wrap It’s Time To Fund Your Vision! • Internet Fundraising o Contact Information: Rick Reese, YTB Director 719 -217 -4825 rickandbrendareese@gmail. com