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IT Futures Briefing Presenter: Yogi Schulz Technology Convergence Information Technology Convergence Telephone Radio 26 IT Futures Briefing Presenter: Yogi Schulz Technology Convergence Information Technology Convergence Telephone Radio 26 September 2005 Television Computing Copyright © 2005 Corvelle Management Consultants File: Technology_Convergence. . PPT 1

Management Consultants Yogi Schulz Biography Technology Convergence r President of Corvelle Management Consultants r Management Consultants Yogi Schulz Biography Technology Convergence r President of Corvelle Management Consultants r Information technology related management consulting r Project management and systems development r Computing Canada & Calgary Herald columnist r PPDM Association board member r Industry presenter: – Project World - 4 years – CIPS Informatics - 7 years – PMI - Information Systems SIG - 2 years – Convergence - 4 years – PPDM Association - several years File: Technology_Convergence. . PPT 2

Technology convergence. . Technology Convergence . . describes the effect of enabling “leaps of Technology convergence. . Technology Convergence . . describes the effect of enabling “leaps of technical progress when a technology performance parameter advances in multiples over previous capability”. Frederick Betz, 1993 File: Technology_Convergence. . PPT 3

Dick Tracy Technology Convergence LCD display GPS Radio MP 3 File: Technology_Convergence. . PPT Dick Tracy Technology Convergence LCD display GPS Radio MP 3 File: Technology_Convergence. . PPT 4

Presentation Outline Technology Convergence r Presentation Objectives r The world before convergence r Enablers Presentation Outline Technology Convergence r Presentation Objectives r The world before convergence r Enablers of convergence r Value of convergence r Speculation about the future of convergence r Conclusions & Recommendations r Questions & Answers Stay tuned for the test at the end of the presentation File: Technology_Convergence. . PPT 5

Presentation Objectives Technology Convergence r Better understand the drivers that are taking us toward Presentation Objectives Technology Convergence r Better understand the drivers that are taking us toward increasing convergence r Recognize how convergence can bring value to the oil and gas industry r Better understand likely trends in convergence Presentation intended to spark an idea you can explore to apply convergence File: Technology_Convergence. . PPT 6

Adidas - 1 Sneaker Convergence Technology Convergence File: Technology_Convergence. . PPT 7 Adidas - 1 Sneaker Convergence Technology Convergence File: Technology_Convergence. . PPT 7

Enablers of Convergence Technology Convergence r Computing and Storage r Information technology components r Enablers of Convergence Technology Convergence r Computing and Storage r Information technology components r Networks r Software development r Use of standards r Evolution from analog to digital File: Technology_Convergence. . PPT 8

Analog vs. Digital Communication Signals Technology Convergence Digital Advantages Digital Disadvantages r Perfect copies Analog vs. Digital Communication Signals Technology Convergence Digital Advantages Digital Disadvantages r Perfect copies r r Superior noise reduction capabilities Analog to digital conversion r More bandwidth r Unique special effects r More storage r Compression r New equipment r Less susceptible to interference File: Technology_Convergence. . PPT 9

Evolution from Analog to Digital Technology Convergence Analog Radio Broadcast Cable Digital Internet Digital Evolution from Analog to Digital Technology Convergence Analog Radio Broadcast Cable Digital Internet Digital Satellite Analog Television Broadcast Cable Digital Satellite Digital Internet Computing Digital Analog Digital Integrated Micro. Tube Transistor Circuit processor Digital Dedicated Multiplex Satellite Telephone Analog Digital & Fiber File: Technology_Convergence. . PPT Digital Internet 10

Telephone Convergence Technology Convergence VOIP telephone File: Technology_Convergence. . PPT 11 Telephone Convergence Technology Convergence VOIP telephone File: Technology_Convergence. . PPT 11

Oil & Gas Industry Convergence Technology Convergence r Measurement While Drilling r Field Optimization Oil & Gas Industry Convergence Technology Convergence r Measurement While Drilling r Field Optimization Technologies r Staff Development r Exploration Technology File: Technology_Convergence. . PPT 12

Horizontal Drilling Measurement While Drilling (MWD) Technology Convergence r Description: – down hole hardware Horizontal Drilling Measurement While Drilling (MWD) Technology Convergence r Description: – down hole hardware – telemetry systems – signal processing r Results: – multi-lateral and "exotic" wells – "smart" or "intelligent" wells File: Technology_Convergence. . PPT 13

Oil & Gas Field Optimization Technologies Technology Convergence r Low-cost data acquisition at wells Oil & Gas Field Optimization Technologies Technology Convergence r Low-cost data acquisition at wells and fields r High band-width communications r Software for simulation and optimization techniques r Well and field level automation systems r Web-enabled well and field monitoring and control r Data management systems File: Technology_Convergence. . PPT 14

Optimizing Existing Reservoirs/Wells/Facilities Technology Convergence 2% improvement in up-time of facilities r Value: up Optimizing Existing Reservoirs/Wells/Facilities Technology Convergence 2% improvement in up-time of facilities r Value: up to $10 billion additional annual income worldwide Production improvements through gas-lift optimization: – 5 -10% additional oil from reasonably well-managed fields – 10 -25% production improvement from fields less well-managed r Value: up to $50 billion annually from oil r Value: $30 - $50 billion annually from gas File: Technology_Convergence. . PPT 15

Staff Development Technology Convergence r Move to online delivery: – Improves availability – Reduces Staff Development Technology Convergence r Move to online delivery: – Improves availability – Reduces delivery costs r Use of online communities: – Exploits peers for learning – Enhances interactivity r Shift to learner-centered staff development: – Focuses on learner needs/goals Enhance the staff development experience File: Technology_Convergence. . PPT 16

Exploration Technology Convergence r Seismic processing & interpretation r Reservoir modeling r Li. DAR Exploration Technology Convergence r Seismic processing & interpretation r Reservoir modeling r Li. DAR elevation models r Immersive visualization File: Technology_Convergence. . PPT 17

Convergence that led to the Digital Camera Technology Convergence r Electronic light sensors r Convergence that led to the Digital Camera Technology Convergence r Electronic light sensors r Component miniaturization r Fiber optics r The Internet r Personal computers r High-resolution home printers Kodak Digital camera prototype December 1975 File: Technology_Convergence. . PPT 18

Convergence Issues Technology Convergence r Information overload for staff r Reluctance to share information Convergence Issues Technology Convergence r Information overload for staff r Reluctance to share information r Excessive pace of change r Inadequate security r Limitations: – Insufficient reliability – Excessive operational complexity r Incompatible standards File: Technology_Convergence. . PPT 19

LG Internet Refrigerator Technology Convergence r Shows television r Plays music r Surfs the LG Internet Refrigerator Technology Convergence r Shows television r Plays music r Surfs the Web r Handles scheduling and e-mail r Calls service if a part is about to fail r Serves ice & cold water r Keeps food cold File: Technology_Convergence. . PPT 20

Speculation about the Future of Convergence - 1 Technology Convergence r Miniaturization r Nanotechnology Speculation about the Future of Convergence - 1 Technology Convergence r Miniaturization r Nanotechnology r Robotics r Price/performance improvements r Network capacity increases r Resolution increases r Electrical power consumption reduction File: Technology_Convergence. . PPT 21

Speculation about the Future of Convergence - 2 Technology Convergence r Instant messaging r Speculation about the Future of Convergence - 2 Technology Convergence r Instant messaging r Video on demand r Personal audio and video conferencing r Computing and home entertainment File: Technology_Convergence. . PPT 22

DVD player Home Entertainment Convergence Technology Convergence Disk storage Kaleidescape rack-mountable components Movie player DVD player Home Entertainment Convergence Technology Convergence Disk storage Kaleidescape rack-mountable components Movie player Server Video distribution DVD Reader Server 660 DVDs per server in cluster File: Technology_Convergence. . PPT 23

Conclusions Technology Convergence r Convergence of various technologies is creating more powerful devices for: Conclusions Technology Convergence r Convergence of various technologies is creating more powerful devices for: – Entertainment – Business – Science r Convergence of various technologies is helping Nexen achieve its business plan File: Technology_Convergence. . PPT 24

Energy Business Trends Technology Convergence r Asset Mix/Optimization r Shareholder Return r Oil & Energy Business Trends Technology Convergence r Asset Mix/Optimization r Shareholder Return r Oil & Natural Gas Price r Technology r Workforce Demographics r Globalization r Environment File: Technology_Convergence. . PPT 25

Intel Wireless Technology Surfboard Technology Convergence Check your e-mail while surfing File: Technology_Convergence. . Intel Wireless Technology Surfboard Technology Convergence Check your e-mail while surfing File: Technology_Convergence. . PPT 26

Recommendations Technology Convergence r Explore applications of converged technology with your Nexen business units Recommendations Technology Convergence r Explore applications of converged technology with your Nexen business units Presentations available at: S: ITPresentations File: Technology_Convergence. . PPT 27

Convergence Remote Technology Convergence File: Technology_Convergence. . PPT 28 Convergence Remote Technology Convergence File: Technology_Convergence. . PPT 28

Questions & Discussion Technology Convergence File: Technology_Convergence. . PPT 29 Questions & Discussion Technology Convergence File: Technology_Convergence. . PPT 29

Information Technology Convergence Management Consultants 1800, 250 - 6 th Ave. S. W. Calgary, Information Technology Convergence Management Consultants 1800, 250 - 6 th Ave. S. W. Calgary, Alberta Canada T 2 P 3 H 7 Phone/Fax: (403) 249 -5255 E-mail: Yogi. Schulz@corvelle. com Web: www. corvelle. com Information technology related management consulting Project management and systems development Computing Canada & Calgary Herald columnist PPDM Association board member File: Technology_Convergence. . PPT 30

Missed Convergences Technology Convergence Calculators Railway locomotives Cameras Fibers File: Technology_Convergence. . PPT 31 Missed Convergences Technology Convergence Calculators Railway locomotives Cameras Fibers File: Technology_Convergence. . PPT 31

Video Production Anycast Technology Convergence Video Switcher Audio Mixer Camera Control Fire. Wire Intercom Video Production Anycast Technology Convergence Video Switcher Audio Mixer Camera Control Fire. Wire Intercom I/O Replaces small truck load of gear and cables File: Technology_Convergence. . PPT 32

Potential Future Topics Upstream Business Themes Technology Convergence r How much exploration & production Potential Future Topics Upstream Business Themes Technology Convergence r How much exploration & production software is enough? r Linking IT investments in exploration & production to business value r Cost-benefit analysis r Potential impact of an Avian flu epidemic r Working from home; Telecommuting; Workforce demographics r Globalization r Regulatory compliance r Overview of what specific Nexen business units are doing r Technologies for offshore drilling r Past, present and future of oil & gas technologies that use IT: mapping, reservoir modeling, seismic interpretation, drilling File: Technology_Convergence. . PPT 33

Potential Future Topics Upstream Technology Themes Technology Convergence r Windows vs. Linux vs. UNIX Potential Future Topics Upstream Technology Themes Technology Convergence r Windows vs. Linux vs. UNIX – Desktop and server r Document and content management trends r GIS r Emerging IT trends – O/S, Java, process flows, work flows, middleware r Define value that IT brings to business r Holistic approach to computing – business, IT, human beings r Data management r Security r Knowledge management as it pertains to IT r Collaboration File: Technology_Convergence. . PPT 34

Bibliography -1 Technology Convergence r Adidas-1 – www. adidas. com/campaigns/adidas_1/content/index. asp? str. Country_adidascom=ca&str. Brand_adidasc Bibliography -1 Technology Convergence r Adidas-1 – www. adidas. com/campaigns/adidas_1/content/index. asp? str. Country_adidascom=ca&str. Brand_adidasc om=performance r The Broadcast Archive - Radio History on the Web – www. oldradio. com/current/bc_faq. htm r Business Data Communications, 3 rd Edition - Figures – William Stallings & Richard Van Slyke – users. uma. maine. edu/faculty/rsm/slides/figures. htm r Converged communications hits South Africa – By: Computing SA staff, Computing South Africa, 03 Sep 2004 – www. itworldcanada. com/Pages/Docbase/View. Article. aspx? id=idgml-197536 b 8 -54 cb-459 a&s=108297 r Convergence and Content on the Move – HP presents media and entertainment technology in action at NAB 2005 – www. hp. com/hpinfo/newsroom/feature_stories/2005/05 nab. html r Convergence blog – www. bigbrainboy. com/blog/bigbrainboy/category/Convergence File: Technology_Convergence. . PPT 35

Bibliography -2 Technology Convergence r Convergence, Interactive Media and Innovation – www. innovation. ca/innovation Bibliography -2 Technology Convergence r Convergence, Interactive Media and Innovation – www. innovation. ca/innovation 2/essay_murphy. html r Convergence: The Future Is. . . Soon – Chris Chiarella – www. hometheatermag. com/custominstallation/204 con/ r Convergence: Journal of Research into New Media Technologies – www. luton. ac. uk/Convergence r Chronology of Personal Computers – www. islandnet. com/~kpolsson/comphist/ r Delivering on digital content’s full potential – istresults. cordis. lu/index. cfm/section/news/tpl/article/ID/78495/Browsing. Type/Features r Digital Convergence: Insight into the future of Web design – Dirk Knemeyer – www. digital-web. com/articles/digital_convergence/ File: Technology_Convergence. . PPT 36

Bibliography -3 Technology Convergence r Digital television – www. museum. tv/archives/etv/D/html. D/digitaltelev. htm r Bibliography -3 Technology Convergence r Digital television – www. museum. tv/archives/etv/D/html. D/digitaltelev. htm r Documenting Digital – research. microsoft. com/~gbell/Digital/timeline/dechistory. htm r First Phone Call – www. chevroncars. com/wocc/lrn/artcl. jhtml? id=/content/History/US/a 1727. xml r Fixed-Mobile Convergence: Creating Value With Successful Business Models – www. pyramidresearch. com/rp_fmc. htm? SC=GGfmc r Historical Periods in Television Technology – www. fcc. gov/omd/history/tv r HP Videos – www. hp. com/hpinfo/newsroom/feature_stories/video/index. html#digent r If only Kodak had phased out celluloid sooner. . . – biz. thestar. com. my/news/story. asp? file=/2005/9/13/business/20050913152155&sec=busine ss – www. technologyreview. com/articles/05/09/ap/ap_091305. asp File: Technology_Convergence. . PPT 37

Bibliography -4 Technology Convergence r Information Society and Media Directorate-General – europa. eu. int/comm/dgs/information_society/index_en. Bibliography -4 Technology Convergence r Information Society and Media Directorate-General – europa. eu. int/comm/dgs/information_society/index_en. htm r Information Society Technologies – www. cordis. lu/ist r Improving performance using new technology and intelligent asset management – www. findarticles. com/p/articles/mi_m 3159/is_3_223/ai_84308705 r International Association for Management of Technology – www. iamot. org r Internet: The Wired Home – Erlend Gram Simonsen – www. scandoil. com/moxie_issue/issue_7 -8/2004_7 -8/internet-the-wired-home. shtml r The Media Center at API – www. mediacenter. org/mediacenter r Media Convergence – www. uta. fi/viesverk/fmcs/convergence. html File: Technology_Convergence. . PPT 38

Bibliography -5 Technology Convergence r Media Convergence and Semantic Computing – www. hiit. fi/mc Bibliography -5 Technology Convergence r Media Convergence and Semantic Computing – www. hiit. fi/mc r Media convergence, intermedial relations and the role of ideology – www. lboro. ac. uk/research/changing. media/YS%20 London/media_convergence-Juha. htm r Media Convergence Lab at the University of Central Florida – www. mcl. ucf. edu r Massachusetts Institute of Technology Convergence Cultures Consortium – web. mit. edu/cms/bcc/index. htm – web. mit. edu/cms/bcc/knowledge. htm r Mobilizing Multimedia Applications: Services, Devices, and Consumer (M 2 C 2) – www. tdgresearch. com/programs_c 2_mm. htm r The Museum of Communications – www. scn. org/web. root/tech/telmuseum/index. html File: Technology_Convergence. . PPT 39

Bibliography -6 Technology Convergence r Solid. Works - Case Studies and Videos – www. Bibliography -6 Technology Convergence r Solid. Works - Case Studies and Videos – www. solidworks. com/pages/success_stories. html r Technological Convergence, Media Ownership And Content Diversity – Ernest J. Wilson III – www. cidcm. umd. edu/wilson/visions. pdf r Technology convergence: strategy assessment in ICT – www. tmu. ethz. ch/services/ictconvergence r Telecom and the New Media Economy – Daniel M. Downes – www. law. mcgill. ca/institutes/csri/paper-downes. php 3 r Telephone History Web Site – atcaonline. com/phone r Timeline of computing – en. wikipedia. org/wiki/Timeline_of_computing r Towards a European Media Culture - which Culture, which Media, which Europe? – Andreas Broeckmann, Rotterdam/Berlin, January 1998 – Convergence: Journal of Research into New Media Technologies, Vol. 4, No. 2, University of Luton Press / GB, Summer 1998 [ISSN 1354 -8565] [ISBN 1 -86020 -032 -X], pp. 94 -101] – www. v 2. nl/~arns/Projects/Converge/Cbroeck. html File: Technology_Convergence. . PPT 40

Bibliography -7 Technology Convergence r Training for convergence – By: Chuck Yoke, Network World Bibliography -7 Technology Convergence r Training for convergence – By: Chuck Yoke, Network World (U. S. ) 13 Aug 2004 – www. itworldcanada. com/Pages/Docbase/View. Article. a spx? id=idgml-4926 d 176 -f 599 -449 a&Portal=1 fa 35 bf 9 d 296 -4571 -8 fff-c 665 a 851 ec 1 d&s=82461 r Turn. Tool – Product design visualizations – www. turntool. com/index. php? pageid=27 r Will Web and Television Converge? – graphics. stanford. edu/~bjohanso/cs 448/ File: Technology_Convergence. . PPT 41