ISV Development Support Programs IBM STG Global ISV Technical Enablement January 15, 2014 © 2013 IBM Corporation
Content Enablement programs and resources overview Program details 2 © 2013 IBM Corporation
ISV enablement / technical deliverable Enablement programs and resources overview Reference architectures Sizing Guides Solution Design Workshop Rapid Port Optimization Chiphopper Solution briefs Business development and Sales enablement collateral development Lab Services System z Hardware Access Hardware access • IBM System z Personal Development Tool (z. PDT) Linux Test Drive • Remote Development Program (RDP) Validation Program for z/OS • Early Test Systems Proof of Technology, Benchmarking, Proofs of Concept Centers Cross-platform access IBM Innovation Center Integration and optimization Testing and Validation Cross-platform access • HW Mall (Lease & Discount) Power Systems access Selfservice portal • Power Development Platform (PDP) * Phase 3 developer. Works Learning Partner. World web Understand Explore Develop Implement © 2013 IBM Corporation
Understand -> Explore -> Develop -> Implement Partner. World program Overview IBM Partner. World® is a global no-cost program designed to help IBM Business Partners increase demand, grow their businesses and improve profitability. Offering three member levels for varying needs and capabilities, it provides technical, marketing and sales support as well as training and collaboration opportunities, primarily through the Partner. World web site (ibm. com/partnerworld). Value All IBM 4 Business Partners benefit from: 24/7 single point of entry to information, programs, tools, collateral and education Availability of restricted, preannouncement or competitive information Easy access to hardware (remotely, discount leases or purchases) Availability of cost-free or low-cost enablement programs Potential to collaborate with other partners Audience IBM Partner. World member and potential partners Platforms All IBM hardware, operating systems, software and middleware as well as solutions and services Depending on membership level, which is based on Business Partner achievement and investment in IBM, they also benefit from: Marketing and sales support Business Partner emblem to advertise their collaboration with IBM Joint marketing planning Incentives and rewards For more information To sign up for Partner. World at no cost: ibm. com/partnerworld/page/pw_com_jnw_index To access Partner. World: ibm. com/partnerworld (specifically for Systems ibm. com/partnerworld/systems and Systems Storage ibm. com/partnerworld/systems/storage) 4 © 2013 IBM Corporation
Understand -> Explore -> Develop -> Implement IBM developer. Works Power Systems zones/communities Overview The IBM developer. Works® site provides magazine-style articles, resources, learning paths, forums and communities to developers, administrators and other IT professionals interested in developing on and working with IBM technologies and products. For Systems, the main zones and communities are the Linux, AIX and IBM izones as well as the Power. Linux community. The developer. Works site also covers all IBM Software Group brands as well as technology topics such as open source, cloud or Java. Audience All IT technical – developers, administrators Platforms • • Value • • Provides a wealth of IBM and third-party contributed content Offers regular articles on new technologies, products or tips and tricks to show users information that they might not have been looking for but that is valuable to their jobs Simplifies gathering information by providing it in smaller, more targeted chunks as opposed to going through user documentation or reading more-detailed IBM Redbooks® titles Allows users to interact with one another through forums and communities • IBM Power Systems operating systems: Linux, AIX, IBM i - Power. Linux IBM Software Group brands: Information Management, Lotus® (collaboration), Rational®, Tivoli® (service management), Web. Sphere® Technologies: Big data, business analytics, business process management, cloud computing, commerce, Dev. Ops, Java, mobile, open source, security, web development For more information developer. Works overall: ibm. com/developerworks AIX zone: ibm. com/developerworks/aix IBM i zone: ibm. com/developerworks/ibmi Linux zone: ibm. com/developerworks/linux Power. Linux community: ibm. com/developerworks/group/tpl 5 © 2013 IBM Corporation
Understand -> Explore -> Develop -> Implement Power Development Platform (PDP)* A Cloud for Power Development Overview The fully automated Power Development Platform is a no-charge, Platform as a Service that can be utilized to develop and demonstrate software solutions with IBM platforms. Value The PDP offers: • No-charge, Cloud access available Worldwide • Highly secure, on-demand access to IBM platforms and IBM middleware • Save and restore images for future engagements • Live Web chat and email based user support • Develop, test, certify, port and demonstrate your applications • Access to IBM middleware through the IBM Software Access Catalog Audience IBM Partner. World members Platforms IBM hardware, including IBM POWER 7+™, IBM POWER 7™, processor-based servers on Linux®, IBM AIX®, and IBM i operating systems. For more information ibm. com/partnerworld/pdp or send an email to vlpspt@us. ibm. com 6 *IBM Power Development Platform was formerly the Virtual Loaner Program (VLP) © 2013 IBM Corporation
Understand -> Explore -> Develop -> Implement System z hardware access options for development and testing Overview Audience IBM offers several System z hardware access options for ISVs and IBM Business Partners for their development and testing needs, even if they do not have an on-site System z server. IBM Partner. World members Platforms z/OS, z/VM, z/VSE, or Linux on System z; IBM middleware. Refer to the website on the detail platforms of each option. Options and value The IBM System z Personal Development Tool (z. PDT) • A low-cost platform for System z application development that enables a virtual System z architecture environment • Allows mainframe operating systems, middleware, and software to run unaltered on Intel® and Intel processor-compatible platforms Linux Test Drive • Short-term, no-charge access to Linux on System z • Try out Linux for System z for 30 (or 60 days with IBM Middleware involved) days. Remote Development Program (RDP) • Low cost, fee-based access to Linux on System z services available • Available if you require consulting services, or a longer access period than offered under the no-charge test drive • Technical support for configuring, testing, and porting will be made available to assist with Linux for System z development projects. Validation Program for z/OS • Experienced z/OS software developers can access a pre-configured system at no charge for a 60 -day period to test and upgrade to the latest z/OS software and middleware products • Also provide limited technical assistance through email Early test • • • Access to pre-general availability (GA) IBM software (through the IBM Innovation Center at Dallas, Texas) on both z/OS and z/VM Low-cost fee-based programs Support to resolve problems For more information for each of the options z. PDT: ibm. com/partnerworld/pwhome. nsf/weblook/pat_sas_zpdt. html Linux Test Drive: ibm. com/partnerworld/wps/pub/systems/technical/hardware/linuxdrive RDP: ibm. com/partnerworld/pwhome. nsf/weblook/systemz_linuxfee. html Validation Program for z/OS: ibm. com/partnerworld/wps/pub/systems/technical/hardware/iiczosprogram Early Test: ibm. com/partnerworld/wps/servlet/Content. Handler/pw_com_ziep 7 © 2013 IBM Corporation
Understand -> Explore -> Develop -> Implement System z development and sales support options Overview The System z programs that provide development and sales assistance to help the ISVs and other Business Partners to develop, benchmark and size on System z servers. Audience IBM Partner. World members Platforms • z/OS, z/VM, z/VSE, or Linux on System z • IBM middleware Refer to the website on the detail platforms of each option. Options and value System z ISV Technical Advocate Program • Provide a System z technical focal point for System z ISVs that develop a long-term relationship with the ISV, and provide technical assistance where relevant. Benchmark Facilities • Stress test and tune your or your customer’s application, measure performance, and determine workload capacity. Get the information you need to help minimize risk when deploying System z with customers. Fees might vary. • Presales hardware purchase validations (proof of concept) • Scalability and capacity planning in support of installed and new customers • ISV and SI solution sizing studies • Study of batch processing capabilities System z Sizing Team (VICC) • • Assist to develop a sizing methodology for ISV solution on IBM System z Access to IBM knowledge base on a specific ISV around architecture and sizing capabilities For more information for each of the options System z ISV Technical Advocate: ibm. com/partnerworld/wps/pub/systems/z/isvtap Benchmark Facilities : ibm. com/systems/services/benchmarkcenter VICC: Contact meilin@us. ibm. com 8 © 2013 IBM Corporation
Understand -> Explore -> Develop -> Implement IBM Hardware Mall – Lease and Discount Overview The Hardware Mall is designed to incent independent software vendors (ISVs) to develop software solutions on IBM platforms by providing them significant purchase discounts and low lease rates on Systems hardware and applicable software. Value • • Discount on hardware. * Most software available at no charge. Product availability and prices vary by geography. Qualified members can get cost effective and timely access to the latest technologies Qualified members have full control of resources Addresses concerns where they cannot work remote Available for your use in developing, porting, migrating, modernizing, optimizing, demonstrating, maintaining, and marketing your programs and solutions. Audience IBM Partner. World members, where the company must develop and market software products or port or develop an application within 12 months. Platforms • IBM Pure. Flex® Systems • IBM Power Systems – Linux, AIX and IBM i • IBM System Storage® These offerings are only available in selected geographies, Canada, United States, Europe, Australia and New Zealand. Terms may vary from country to country based on local requirements. * Subject to change. Please check ibm. com/partnerworld/page/isv/hardwaremall for the current offers. For more information ibm. com/partnerworld/page/isv/hardwaremall or send an email to fvega@us. ibm. com 9 © 2013 IBM Corporation
Understand -> Explore -> Develop -> Implement IBM Innovation Centers Overview The IBM Innovation Centers provide training and one-to-one guidance from building to marketing and selling your solution. IBM Innovation Center team is ready to help you with your development objectives. Value • • • Offer technical skills and hardware access across multiple platforms, local or remote, at little or no cost. Shorten development and testing time with hands-on assistance and leading edge technology. Qualify for "Ready for" marks to broaden your marketing reach Attend workshops, seminars, and more conducted by trained subject matter experts. Support Proof-of-concept or prototyping, Validation testing, Porting and enabling on IBM platforms, IBM operating systems (also specific Linux distributions) and IBM middleware, migration, integration testing, and performance and scalability testing Audience IBM Partner. World members Platforms IBM middleware, IBM hardware platforms, and IBM operating systems Technical capabilities/specs Product consultation Design and architecture consultation For more information ibm. com/partnerworld/iic Complete the engagement request form ibm. com/events/idrevents/member/engagementrequest. action For questions, send an email to iici@us. ibm. com 10 © 2013 IBM Corporation
IBM Innovation Centers North America • Austin • Chicago • Dallas • Silicon Valley • Toronto • Cambridge Latin America • Mexico City • Sao Paulo 11 NE Europe • Amsterdam • Barcelona • Copenhagen • Dublin • Ehningen • Hursley • La Gaude • Milan • Paris • Southbank • Stockholm • Tel Aviv • Zurich CEE • Bratislava • Bucharest • Budapest • Istanbul • Kiev • Ljubljana • Moscow • Prague • Warsaw Asia Pacific • Bangalore • Ho Chi Minh City • Kuala Lumpur • Manila • Seoul • Shanghai • Sydney Japan MEA • Casablanca • Tokyo • Johannesburg Blue = site with Pure. Flex Systems © 2013 IBM Corporation
Understand -> Explore -> Develop -> Implement IBM Power Systems Linux Centers Overview The Centers leverage existing capabilities within IBM to deliver services to Clients, ISVs, SIs and MSPs. Value • • Tailored customer briefings to learn about using Power Systems to deploy world-class Linux applications. Linux training workshops for how to program, port and optimize applications using Red Hat and SUSE environments on Power Systems. Hands-on assistance to show developers how to take advantage of Power parallel processing and advanced virtualization capabilities. For business partners including independent software vendors, tailored business development and technical workshops to uncover how IBM and Power technology can help you grow your business, including access to IBM Business Partner go-to -market resources Audience IBM Partner. World members Platforms • IBM Pure. Flex® Systems • IBM Power Systems – Linux, AIX and IBM i • IBM System Storage® Technical capabilities/specs Briefings Demonstrations Porting and Migration Assistance Application Optimization and Benchmarking Training University Outreach programs Users Groups Center Locations • • • Beijing, China Austin, TX New York, NY Montpellier, France Tokyo, Japan For more information ibm. com/systems/power/software/linux/centers/ 12 © 2013 IBM Corporation
Understand -> Explore -> Develop -> Implement Solution Design Workshops Overview Audience An ISV Solution Design Workshop is focused on IBM Systems and Technology Group ISVs. The objective is to understand the ISV workload requirements and pain points and arrive at a technical solution architecture that meets these needs and provides differentiation of the solution on IBM Systems. The workshop involves deep-dive discussions between IBM and ISV teams. 1. 2. 3. Value Platforms The Solution Design Workshop offers: 1. Quicker turnaround time for solution architecture 2. Confidence that the solution architecture meets the needs of application architecture. 3. Stronger solution business proposal (SBP) technical value proposition All IBM Systems platforms Architects (IBM and ISV) Account executives Subject matter experts (SMEs) and New Routes Sales Executives (NRSEs) Sample agenda for the solution design workshop Working sessions (1 -2 days) Introduction Issues/concerns driven Objectives Alternatives discussed and presented Administration ISV project presentation Organizational structure Hardware/software configuration Business and technical requirements Roundtable format Selected presentations to facilitate discussions Recommendations by issues Environment Issues and concerns Summary For more information Contact your IBM representative. 13 © 2013 IBM Corporation
Understand -> Explore -> Develop -> Implement Systems Proof of Technology, Optimization, Benchmarking, Proofs of Concept Centers Overview The Systems Proof of Technology, Benchmarking and Proofs of Concept centers provide you the opportunity to “test-drive IBM, ” making them confident in selecting IBM. They cover the breadth of IBM and ISV products and solutions. You can explore complex environments and not have to worry about security concerns. Value • • • Offer technical skills and hardware access across multiple platforms, with secure local or remote access Provide access to subject-matter expert (SMEs) with deep architecture and consulting skills Give hands-on demonstration of technology to client Enable custom-built configurations using IBM’s latest hardware, software, and solutions Help with the validation of specific proposals using the ISV client’s own workload and data Stress test your application on IBM hardware Jointly create technical sales collateral that can be used for customer engagements Size the hardware requirements more accurately Allow for a head-to-head comparison against results delivered by competitors Audience ISVs and clients Platforms All IBM middleware, IBM hardware platforms, and IBM operating systems Technical capabilities/specs Product consultation Design and Architecture consultation Locations* • Bangalore, India • Beijing, PR China • Böblingen, Germany • Tokyo, Japan • Montpellier, France • Poughkeepsie, NY, USA • Sao Paulo, Brazil • Seoul, South Korea • Singapore • Wall Street, New York, NY, USA * As of December 2013 For more information Benchmark centers: ibm. com/systems/services/benchmarkcenter To contact the centers: ibm. com/systemstechnology/actcenters/cc_benchmark. html 14 © 2013 IBM Corporation
Understand -> Explore -> Develop -> Implement IBM Sizing Guides Overview IBM Sizing Guide Tools are templates for sizing IBM hardware requirements based on ISV application and workload characterization: • Generate hardware-sizing recommendations for ISV solutions using a Webbased sizing tool. • Develop sizing guides as “Give to Get” for partners. Solution business proposal (SBP)-based requests given priority. Audience ISVs in support of STG Sales Opportunities Platforms Value • • • Reduce cycle time on repeated sales opportunities. Generates sizing recommendation unique to customer needs. Save on costly benchmarking by using relative performance metrics to recommend models. Offers access control and global reach for easy sharing by hosting on Partner. World site. Recommends latest orderable IBM Systems through automatic system updates For more information ibm. com/partnerworld/wps/sizing/index. jsp Submit a Sizing Guide request through Sizing Guide Website with a Partner. World ID or write to sizingguide@in. ibm. com for further enquiries 15 Sizing Guides are supported on following platforms: • IBM Power System - Linux and AIX • IBM Storage - DS Series, XIV, IBM Storwize ® • IBM Pure. Flex Systems – Power compute nodes Screen capture (if appropriate) Sizing Guide Overview webcast How to run a Sizing Guide webcast © 2013 IBM Corporation
Understand -> Explore -> Develop -> Implement IBM Systems Lab Services Overview IBM Systems Lab Services helps BPs and ISVs to drive faster adoption of new technologies. IBM Lab Services has over 50 experienced Linux on Power technical consultants (world-wide). Audience IBM Lab Services teams with IBM Business Partners and ISVs to assist with technically complex on client site situations including proof of concepts, application performance optimization, virtualization optimization and management. Platforms The majority of pre-sales Lab Services engagements with BPs and ISVs are funded through IBM Power Systems brand programs that are based on Power Systems HW/SW deal opportunity. Post sales services, include Power Linux within Power. Care. Value IBM Lab Services helps Business Partners Compete in larger clients with more complex deals Reduce risk of working with new & emerging technologies Gain essential technical skills and expertise Contracting with IBM Lab Services is easy Many services are pre-funded by IBM BP always holds contract and retains relationship with client BP subcontracts IBM Lab Services at cost recovery rates You can sell IBM Lab Services as part of your IBM BP deals! All IBM Partner. World members IBM Power Systems IBM Integrated Facility for Linux (IFL) IBM Pure. Flex® Systems IBM System Storage® Lab Services Linux Capabilities • • • 50+ experienced technical consultants Client Proof of Concepts Linux Little Endian (2014) ISV application consulting Application porting and optimization Hosted Infrastructure Services Power. VM virtualization Power KVM (2014) education and optimization Linux Big Data: Info. Sphere Big. Insights Linux Big Data: Info. Sphere Streams Linux Executive Infrastructure review For more information Contact Randy Greenberg , IBM Lab Services Delivery Manager rsg@us. ibm. com 16 © 2013 IBM Corporation
Understand -> Explore -> Develop -> Implement IBM Systems Application Advantage for Linux (Chiphopper) Overview The IBM Chiphopper™ offering is an application porting or rehosting program that is designed to help IBM Business Partners enable, test and support their existing Linux applications running on competitive platforms onto IBM Power Systems running Linux and middleware platforms — at no cost. Value • • Helps reduce the costs and complexity of porting or rehosting. Enables you to test Linux applications in a proof-of-concept environment on a new platform for go-to-market readiness. Gives you access to IBM hardware platforms and middleware, as well as select supported Linux distributions through the IBM Innovation Centers or the IBM Virtual Loaner Program (VLP), or both Offers technical assistance during the port Audience IBM Partner. World members Platforms IBM Power Systems hardware platforms with Linux operating systems Red Hat Enterprise Linux or SUSE Linux Enterprise Server Technical capabilities/specs • Application run on a Linux • Application written in C/C++, Java™, COBOL, Small. Talk, PHP, Perl, Python or Shell • Application does not have hardware-specific code nor using own kernel modules For more information Chiphopper web page: ibm. com/isv/go/chiphopper For questions, send an email to chiphop@us. ibm. com 17 © 2013 IBM Corporation
Understand -> Explore -> Develop -> Implement Solution briefs and Reference Architecture Overview After the porting and optimization phases, you work jointly with IBM Technical Consultants to create a joint solution brief for the sellers and a referenced architecture for the implementors. This collateral is used to highlight the ISV’s effective exploitation of IBM platforms and serves as technical sales collateral that can be shared with potential customers. Note: There is a cost associated with the solution brief development that generally gets covered by the sponsoring brand or other IBM organization. Audience • IBM Partner. World members • ISVs who are good candidates to becoming Business Partners Platforms All IBM Systems platforms Value Solution briefs and referenced architecture allow you to: 1. 2. 3. Provide proof points to customers Highlight the benefits of adopting IBM platforms with respect to the competition Share best practices and technical sales collateral with your sellers and potential customer For more information Google Power. Linux Solution Brief or Contact your IBM representatives 18 © 2013 IBM Corporation
For more information Contact your IBM representative to request help. If you are ready to start a Linux on Power project with IBM (for example, signing up to become an IBM Partner. World member, learn more about IBM program offerings, port, optimize and register to the IBM Global Solution directory), contact the Chip. Hopper program at: ibm. com/isv/go/chiphopper 19 © 2013 IBM Corporation
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