Irish Racing — A World Centre of Excellence

Irish Racing - A World Centre of Excellence A Presentation to The Business of Sport Conference University College Dublin Friday 28 th May 2004 Brian Kavanagh, Chief Executive Horse Racing Ireland

27 Irish Racecourses

Key Economic Indicators Ø Total Value of Assets Employed - € 2. 5 billion Ø Full time Employment 13, 000 – 25, 000 earn an income Ø Gross Output of Breeding Sector - € 180 million per annum Ø 4% of Total Gross Agricultural Output = Bloodstock Ø Total Attendances Annually - 1. 4 million Ø Total On-Course Betting 2003 – € 237 million

Horse Racing Ireland -Mission Statement. To develop and promote Ireland as a world centre of excellence for horse racing and breeding

Foal Population by Country 2003

Horses in Training 1999 -2003

Prizemoney 1999 -2003

New Owner Registrations 1999 -2003

The world comes to Ireland to BREED horses Ø 10, 500 Foals Annually Ø 42% of Total EU Output Ø Top Stallions in world Ø Significant Inward Investment Ø International Reputation

The World comes to Ireland to BUY horses Ø 2 Public Sales Companies - Goffs & Tattersalls Ireland Ø Total Value of Public Sales in 2003 – € 114 m Ø Total Value of Privates Sales in 2003 - € 50 m Approx. Ø Bloodstock Exports from Ireland to Over 25 Countries in 2003

The world comes to Ireland to RACE horses Ø Highest Quality Racing in the World Ø Highest Prizemoney in Europe Ø 364 Overseas Owners have Invested Here Ø 21% Increase in Horses in Training Best Mate Champion Stakes

Irish Racing – An International Success Story Ø Irish Jockeys Ø Cheltenham Ø Grand National Ø Epsom Ø Melbourne Cup – Film 3 Ø Breeders Cup – Film 4

Horse Racing as an Investment Ø Breeding Ø Ownership Ø Sponsorship

Investing in Breeding Ø Stallions - Tax Incentives Ø Broodmares/Breeding Stock Ø High Risk – High Return Ø Farming Sector Benefits Ø Environmentally Sound

Investing in Ownership “…there in nothing in sport that compares with the thrill of seeing a horse carry your colours and winning…” Patrick Donovan, owner of Oaks winner Vintage Tipple Ø 6, 000 Active Owners Ø Estimated Annual Cost - € 13, 500 Ø Total Prizemoney - € 50 million Ø Syndicates - Brave Inca

Investing in Race Sponsorship Ø Good for Business Ø Good for Customers Ø Good for Staff Ø Annual Sponsorship – € 7. 1 m Ø Increase of € 1 m in 2 years Budweiser Irish Derby

Who goes racing? Gender of Race Goers Age Profile of Race Goers Behavior & Attitudes Research

Hector Ad Campaign HRI TV Ad

Ireland -A World Centre of Excellence. Brian Kavanagh, Chief Executive Horse Racing Ireland