Скачать презентацию Ipod case study Craig lizotte What is Скачать презентацию Ipod case study Craig lizotte What is

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Ipod case study Craig lizotte Ipod case study Craig lizotte

What is Ipod § An mp 3 player designed my Apple. § Creator was What is Ipod § An mp 3 player designed my Apple. § Creator was Tony Fadell he approched different companies untill apple accepted his idea and hired him.

SWOT Analysis Strengths §Financial resources for development §Not much competition §Leader in market share SWOT Analysis Strengths §Financial resources for development §Not much competition §Leader in market share Weakness §higher price then some other brands §limitation of new product lines Opportunities §Used as educational tool for e -books which §may compel parents to buy one for their kids Threats §Mp 3 laws §Business cycle will eventually peek

Segmented Market § § § Generation Y Ages 15 -25 Both male and female Segmented Market § § § Generation Y Ages 15 -25 Both male and female

Management Structure § § § CEO of Apple – Steve Jobs CFO - Fred Management Structure § § § CEO of Apple – Steve Jobs CFO - Fred D. Anderson Senior Director of i. Pod and Spechial Projects Group - Tony Fadel § Senior Manager - Ben Knauss

Competition § Ipod is currently the market leader in its industry and has 46. Competition § Ipod is currently the market leader in its industry and has 46. 3 percent of the flash drive music player market

Competition Other companies That are competing § Scandisk, I River Clix § creative Zen Competition Other companies That are competing § Scandisk, I River Clix § creative Zen V, § Toshiba Gigabeat § new Microsoft Zune.

History of the Ipod There are 4 Models Ipod, Ipod nano, Ipod mini and History of the Ipod There are 4 Models Ipod, Ipod nano, Ipod mini and Ipod Suffle

Ipod 1 st Generation There are currently six generations of Ipod 1 st generation Ipod 1 st Generation There are currently six generations of Ipod 1 st generation § Released - October 2001 § Memory – 5 – 10 GB

Ipod 2 nd & 3 rd Generation Second Generation § Released – July 2002 Ipod 2 nd & 3 rd Generation Second Generation § Released – July 2002 § Memory – 10 – 20 GB Third Generation § Released - April of 2003 § Memory - 10, 20 or 30 GB

4 th Generation § Released – July 2004 § Memory – 20 – 40 4 th Generation § Released – July 2004 § Memory – 20 – 40 GB

Ipod 5 th & 6 th Generation 5 th Generation § Released – October Ipod 5 th & 6 th Generation 5 th Generation § Released – October 2005 § Memory 30 – 60 GB 6 th Generation § Released September 2006. § Enhanced video § Longer battery life. § Thinner

Ipod nano First Generation Released October 2005 Memory - 1 GB Ipod nano First Generation Released October 2005 Memory - 1 GB

Ipod nano Second Generation § Released Ipod nano Second Generation § Released

Ipod Mini 1 st Generation Released - January 2004 Memory – 4 GB 2 Ipod Mini 1 st Generation Released - January 2004 Memory – 4 GB 2 nd Generation Released - February 2005 Memory - 6 GB

Value Bubble Value Bubble

Attract § Ipod. com autmaticaly forwards you to www. apple. com under the Ipod Attract § Ipod. com autmaticaly forwards you to www. apple. com under the Ipod page § Free down loads

Engage § § § Easy to navigate Html CCS cascade style sheets Java script Engage § § § Easy to navigate Html CCS cascade style sheets Java script Active X to view videos on the site.

Retain § § § Frequent updates Services New products Retain § § § Frequent updates Services New products

Learn § Surveys § Colors purchased Learn § Surveys § Colors purchased

Relate § Based on the results of the surveys apple can compile the information Relate § Based on the results of the surveys apple can compile the information for future products.