e3189b3c48f0941594939ea1fe5ac6dd.ppt
- Количество слайдов: 22
IP education and training course using IP Panorama in Korea Greg Joo-hyun Ryu of KIPA
I. Contents 1. 2. 3. 4. 5. 6. 7. Framework for the IP education program Introduction of IPAcademy in English Target group Management of the course Business model Experience in 2007 Plan in 2008 2/23
I. Framework for the IP education program 3/23
II. Introduction of IPAcademy in English Website: http: //www. ipacademy. net/ipeng 4/23
II. Introduction of IPAcademy in English Course 5/23
II. Introduction of IPAcademy in English Quick View IP Panorama IP Xpedite 6/23
II. Introduction of IPAcademy in English Customer center Q&A 7/23
III. Target group Lawyers Businessmen Target University Scientist 8/23
IV. Management of the course Overview of process for opening the course Request for opening the course and Preparation of the course Studying and Lecturing (Online and Offline) Evaluation Rewarding 9/23
IV. Management of the course Request for opening the course and Preparation of the course Request for opening the course by colleges or corporations Consulting to build up the customized course curriculum • Period, • Target group, • Type of study (online or/and Offline), and • Lecturers and/or tutors Making the exclusive webpage for the customer Casting the lecturer (IP expert) for the online study and offline lecture 10/23
IV. Management of the course Studying - Online Signing up for the lecture by students or employees Applying for the course 11/23
IV. Management of the course Studying the course During the online study, the tutor and lecturer (IP expert) provide the administrative and educational service for the students. The progress of the study will be tracking by the Learning Management System. 12/23
IV. Management of the course Lecturing - Offline The offline lecture is delivered by the IP expert to the students in the case of the customer wants to have it. According to the type of managing the course, the number of conducing offline lecture can be changed. Evaluation Online multi-choice Examination through computerized evaluation system Term paper evaluation, Team project… 13/23
IV. Management of the course Rewarding Certificate and credit (in case of University) Opportunity to participate in WIPO IP Business School in Geneva 14/23
V. Our Business model Service on our website • Free view through Quick view • Course for a group Distribution of CD ROM • Promotional CD and Self Study CD • Providing an optional online exam Licensing • Between KIPA and Licensee • Among WIPO, KIPO and Licensee 15/23
VI. Our Experience 2007 International Division of a graduate school in Korea University - Title: IP for Business - # of students : 67 persons (undergraduate: 25 +graduate 42) - Type: Online(Modules 2 -10 of IP Panoram) + Offline Lecture in English - Evaluation: online mid term exam + final term paper (presentation) Biotechnology department of a graduate school in Yonsei University - Title: Patent Strategies of biotechnology - # of students : 102 persons (undergraduate: 52 +graduate 50) - Type: Online(Modules 2 -5 of IP Panoram) + Offline Lecture in Korean - Evaluation: online mid term exam + final term paper (drafting claims) 16/23
VI. Our Experience 2008 Cultural Studies in Sookmyung Women’s University - Course Title: Understanding the digital cultural content industry - # of students : about 100 undergraduate students expected - Type: Online (Modules 1 -10 of IP Panorama) + Offline Lecture in Korean (1 time) - Evaluation: Final online exam Asian Pacific Women’s Information Network Center of Sookmyung Women’s University - Course Title: Understanding the digital cultural content industry - # of students : about 50 graduate students expected - Type: Online (Modules 1 -10 of IP Panorama) + Offline Lecture in Korean (1 time) - Evaluation: Final online exam 17/23
VI. Our Experience 2008 Division of International Studies in Korea University - Course Title: IP for Business - # of students : 37 students attended (undergraduate and graduate students) - Type: Online (Modules 1 -10 of IP Panorama) + Offline Lecture in English - Evaluation: Mid term team project + Final online exam Division of Information Management Engineering in Korea University - Course Title: Intellectual Property - # of students : 68 undergraduate students attended - Type: Online (Modules 1 -10 of IP Panorama) + Offline Lecture in Korean - Evaluation: Mid term exam + Final online exam * Sung. Kyun. Gwan MOT and ASSIST MOT will utilize IP Panorama 18/23
VI. Our Experience Week on/off-line theme contents 1 st Off-line IP for business in knowledge -driven society 2 nd On-line (module 1, 2, 3) 3 rd Off-line Development of technology and patent 4 th Off-line Trademarks and industrial designs 5 th On-line (module 4, 5) 6 th Off-line 7 th Midterm 8 th On-line (module 6) 9 th Off-line 10 th On-line(module 7) 11 th Off-line 12 th on-line (module 9) 13 th off-line 14 th on-line (module 8, 10) 15 th Final exam Orientation - Introduction of intellectual property (IP) for business - Importance of IP management - Invention and patent (A story about Fox Telecom's folder mobile phone) - Trademarks and Industrial Designs (A story of Seona and its MP 3 pleayer) self-study - The basic of patents (International and domestic views) - What is patent, how to protect patent and how to untilze patent for your business - The basics of trademarks and industrial designs (International and domestic views) -The role and importance of trademarks and industrial designs for creating and strengthening the brand of your business. -Trade secrets (A story about the leak of trade secrets of Fox Telecom) - Copyright and related right (A story about Seona’s copyright infringement) Trade secrets and copyright lecturer - How to protect confidential information of company - The basic concepts of copyright and related rights self-study Online multiple-choice test (in English) - Patent Information (A story about the development of new digital camera in Tolmnex) - The concept, role and importance of patent information - Practice in patent information search (Keyword searching) Patent Information - Technology licensing in a strategic partnership (A story about technology licensing between Tolmnex and Picmara) Strategic Technology Licensing - The concept, strategies and main considerations of licensing - The case study on technology licensing - IP and international trade (A story about Knoxx Electronics) Strategic IP management in the overseas market - The protection and management of IP in the export market - IP in international outsourcing - IP in the digital economy (A story about online market of Saomink) - IP audit (A story about IP audit of Knoxx Electronics) self-study Team Project (Make presentation about IP management of overseas and domestic company) 19/23
VI. Our Experience Probationary Patent attorney - Title: IP for IP lawyers - # of participants : 65 persons of 200 (2007) - # of participants : all 201 persons (2008) - Evaluation: online Exam Korean Corporations and Professors - Title: Pre-class for US IP leadership course # of participants : 11 persons - Type: Online (Modules 2 -10 of IP Panorama) - Evaluation: Nothing 20/23
VII. Our plan in 2008 Enterprise Entering the Licensing Agreement concerning the Use of IP Panorama content (’ 07. 12~) - Course Title : IP Panorama Course (Managed by POSCO) - # of participants : 17, 000 employees of POSCO - Type: Online (Modules 1 -10 of IP Panorama) Making a proposal for the licensing agreement - Samsung Electronics is positively close at the agreement. 21/23
THANK YOU Greg Joo-hyun Ryu KIPA 22/23