IOM 540: Prof. Sulin BA Meta. Media Business Plan Judson F. Ferdon Martin Ferro Lorenzo Rossi Ricky J. Sethi Meta. Media
Outline l l l Mission Technology: Basic Concepts Market issues – Some key factors – Our solution – Values for the players Business Process – TDP issue etc. – Pricing model – Evolution plan (growth strategy) – Risks Finance Conclusion Meta. Media
Mission Meta. Media’s corporate goal is to become a long term partner for all companies that need solutions for better managing their multimedia assets. In particular, Meta. Media aims to be one of the key players in the market of searchable audio-video. Meta. Media
Technology: Basic Concepts l There is a huge amount of multimedia (audiovideo) content from a variety of sources: – Internet, cable, satellite, CD-ROM, DVD… • Demand to make this material easy to manage: i. e. searchable. • Quote: “In the next generation of Internet search engines, audio and video will be searchable as well as textual material” -- C. C. Jay Kuo, USC faculty Meta. Media
Indexing Textual Material Index Table of Contents 1. Introduction……… 1 2. Technology. . …… 10 2. 1 Internet………. 12 2. 2 Security……. . … 14 3. E-commerce……. 20 3. 1 B 2 C models……. 22 3. 1 B 2 C models Electronic cash Electronic check Electronic malls. . . 22, 30, 31 Meta. Media
Indexing Audiovisual Material Table of Contents Index S. Connery…. 24, 35, 44 Dialogue………. 11 Meta. Media
MM Indexing: Key Steps 1) Content Analysis/Metadata Extraction/Description 2) Metadata Presentation 3) (Note MPEG-7 will be the standard) 4) 3) Search Query Engines Meta. Media
Industry Dynamics Young Market – less than five years old l Market still uninformed: l – "Having fundamental technologies to act as a foundation…is important. The challenge is for businesses to leverage that value - video has not been a corporate data type so far. The thinking now is beginning to shift. " -- Carl Lehmann l The Demand is Increasing! Meta. Media
Current Market Situation l Software Providers – E. g. , Virage, IBM, Pictron, Attrasoft, Excalibur, Magnifi l Customers 1. 2. 3. 4. 5. Media & Entertainment Companies Internet companies Commercial production houses DVD manufacturers Educational Institutions Meta. Media
Opportunities Ø Increasing realization of metadata’s value Ø Massive growth and new niche markets Ø High complexity of the extraction process Ø Need for experts Establish Metamedia as a leader and set standards for this quickly emerging industry Ø First Mover Advantage Meta. Media
Business Model Application Service Provider and Content Processing Model Meta. Media
Why ASP? 51% of large companies implement ASP 2. Projected Market – $6. 5 billion in 2001 3. Pandesic Co. Example – Target large companies 4. Vertical Markets 1. Meta. Media
ASP: Business Process Model Meta. Media
Values for the Players l Value-add for the Customers: – A java application will provide frequent updates – Better assistance l Clients can get richer descriptions for portions of their content by sending us related TDP – CRM l Competitive Advantage for Meta. Media – – First mover in the metadata market (!) Improved efficiencies Close Customer Contact Flexibility of our model (!!) l Customers can participate even without experts Meta. Media
Pricing Model • Yearly subscription fee + charge for data duration and metadata type. • Equation: PRICE = SUBSCRIPTION + ( Ct Tc) Mf Advantages of Pricing Structure: • Flexibility • Customizability • Service Oriented Meta. Media
When Do We Make Money? After the First Year: l Total Sales: $2, 690, 000 l Total Expenses: $2, 350, 000 l Income After Taxes: $220, 000 Meta. Media
5 Year Financial Outlook Meta. Media
Strengths No up-front hardware or software costs l Balanced staffing load l No long-term commitment l Speed of deployment l Avoid costly and time-consuming upgrade headaches l Scalability l Value-added services l IT staff doesn’t need to run maintenance l Highly secure - Comprehensive Firewalls - Routers & Sniffers - Proprietary TDP/IMP technology l Meta. Media
Risks Risk l Net Congestion & Uptime Rapid Technological Change/Moore’s Law l l Performance Mitigating Factors OC 3 Connection l Redundant Servers/Web Farm l Active Recruitment Strategy l On-staff Scientists (ISO partnership) l In-house Experts l Proprietary Acct Management Tools (CRM) l l Service Level Agreement Meta. Media
Conclusion Future Growth & Business Opp. Expansion to the market of metadata solutions for real-time broadcasters l ASP Aggregator l Meta. Media
Prototype Meta. Media
MPEG-7 Standard l The International Standardization Organization is currently working on providing a standard for the content description (metadata). This standard, MPEG-7, should be ready by September 2001. Meta. Media
Key Factors MPEG-7 will be accepted 2. Rich Metadata extraction will remain complicated 1. – Requiring Expert Analysis and Dedicated Hardware The perceived value of Metadata is increasing The demand will increase as the number of application increases 1. Carve out Niche Markets 3. – Description Providers 2. Meta. Media will be very competitive in the process. Meta. Media
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