Introduction to Visual Communications PART 2 Desktop Publishing

Introduction to Visual Communications PART 2: Desktop Publishing TGJ 2 OI BLUEVALE COLLEGIATE INSTITUTE 3 Part 2 - Introduction to Dtp. ppt

Intro to Desktop Publishing is. . § the use of computer-based software and equipment to produce publication materials (includes use of graphics and text)

Intro to Desktop Publishing vs. Traditional Publishing. . § DTP features equipment small enough to fit on a desk (hence the name), yet capable of producing very high quality, inexpensive documents § Once created by professional designers using very sophisticated equipment (tended to be very expensive) § Now computer users can produce similar professional materials

Intro to Desktop Publishing Important Considerations: § Content: info to convey to readers (what document says) § Character: mood created by document (fun, serious, business-like, etc. ) § Purpose: what action is required by the reader (buy something, attend meeting, learn, etc. ) § Form: type of document (newsletter, brochure, flyer, calendar, business card)

Intro to Desktop Publishing Important Considerations: § Aesthetics: overall appearance of document § Audience: who you intend to have read your document § Environment: where document will appear (on its own, in a magazine, etc. )

Intro to Desktop Publishing Typical Paper Sizes: § Letter: 8 ½” by 11” (most common) § Legal: 8 ½” by 14” § Broadsheet: 11” by 17” (also called “tabloid”)

Intro to Desktop Publishing Page Layout: Page Orientation Vertical (Portrait) Horizontal (Landscape)

Intro to Desktop Publishing Single Column: § suitable for smaller documents/page sizes (such as novels, basic books, etc. )

Intro to Desktop Publishing Multi-column: § two or more columns § the larger the sheet of paper, the greater the number of columns required (such as newspapers) § makes larger, more complex documents easier to read

Intro to Desktop Publishing ALIGNING TEXT. . § There are 4 main ways to align (justify) text in a document § They are. .

Intro to Desktop Publishing ALIGNING TEXT Left Justified § text is lined up on left side and is jagged/uneven on right side § most commonly used justification zxc sdofis dfo v xcoviuoiuf sdoi sd iu iudy io o dfo s oiuoi sdfoiuwe fjlv v podi sdpf p xc p x xp cvpo p poibpo ic poivp pco vp df sido b iu dfoiudf oiuoidupewoi df sfiosduf spoisyfo oisduf rgiooeo ro eruyi wriowu oiweu dlkjs sdvb o pd sdoiusdofuoiosdfoig ieruoi uoe oer oiu sdoidosdiouos o sdo soi uye fjl oeiu oiuwoe ohsdlkfhglkj blkxjcvluope o

Intro to Desktop Publishing ALIGNING TEXT Right Justified § text is lined up on right side and is jagged/uneven on left side § good for drawing attention to small sections zxc sdofis dfo v xcoviuoiuf sdoi sd iu iudy io o dfo s oiuoi sdfoiuwe fjlv v podi sdpf p xc p x xp cvpo p poibpo ic poivp pco vp df sido b iu dfoiudf oiuoidupewoi df sfiosduf spoisyfo oisduf rgiooeo ro eruyi wriowu oiweu dlkjs sdvb o pd sdoiusdofuoiosdfoig ieruoi uoe oer oiu sdoidosdiouos o sdo soi uye fjl oeiu oiuwoe ohsdlkfhglkj blkxjcvluope o

Intro to Desktop Publishing ALIGNING TEXT Centre Justified § text is aligned along its centre § excellent for use as titles, subheadings, etc. § best for short sections of text zxc sdofis dfo v xcoviuoiuf sdoi sd iu iudy io o dfo s oiuoi sdfoiuwe fjlv v podi sdpf p xc p x xp cvpo p poibpo ic poivp pco vp df sido b iu dfoiudf oiuoidupewoi df sfiosduf spoisyfo oisduf rgiooeo ro eruyi wriowu oiweu dlkjs sdvb o pd sdoiusdofuoiosdfoig ieruoi uoe oer oiu sdoidosdiouos o sdo soi uye fjl oeiu oiuwoe ohsdlkfhglkj blkxjcvluope o

Intro to Desktop Publishing ALIGNING TEXT Full Justified § § text is lined up on BOTH the left and right margins commonly used in multi-column documents (newspapers, magazines, newsletters) zxc sdofis dfo v xcoviuoiuf sdoi sd iu iudy io o dfo s oiuoi sdfoiuwe fjlv v podi sdpf p xc p x xp cvpo p poibpo ic poivp pco vp df sido b iu oiuoidupewoi df dfoiudf sfiosduf spoisyfo oisduf rgiooeo ro eruyi wriowu oiweu dlkjs sdvb o pd tends to look cleaner than Left Justified sdoiusdofuoiosdfoig uoe oer oiu irregular spacing between words and letters creates full justification fjl oeiu oiuwoe ohsdlkfhglkj blkxjcvluope o ieruoi sdoidosdiouos o sdo soi uye

Intro to Desktop Publishing Follow the “Rule of Thirds” § Based on the principle that the human eye follows around a visual space in a regular pattern. § Try to place objects in a well organized way on the page, with emphasis on the “third” points (place important elements at or near these points).

Intro to Desktop Publishing “Rule of Thirds” Intersection points of “third” lines create specific points of interest on a page Here’s the most important spot!

Intro to Desktop Publishing The 3 most important elements of a successful document are: 1. careful writing 2. thoughtful organization 3. effective design

Intro to Desktop Publishing These elements grow out of an understanding of: 1. Your Audience 2. Your Message (what you want to say) 3. Your Resources (what equipment and material you can use to produce your document)

Intro to Desktop Publishing ALWAYS REMEMBER. . § Keep your designs clean and simple! § Balance white space (30 to 50%) and graphic elements (contrast elements) § Vary sizes of objects (visual interest) – bigger is always more important. § Try to align each object with another object somewhere on the page. § Too much clutter can ruin a good idea and make your message difficult to understand! § Your designs should look as good in black and white as they do in colour!

Intro to Desktop Publishing The DTP Design Process: 1. Clarify your purpose 2. Know your audience 3. Gather ideas and material 4. Plan your document (rough designs) 5. Layout your publication 6. Choose the right paper (for printing)

Intro to Desktop Publishing For Homework. . § Find 2 samples of desktop publishing § § § (1 good, 1 bad) Look in magazines for samples Refer to fonts, layout, etc. as reasons for effectiveness Write approx. 1 paragraph analysis per sample