Introduction to People Counting Reference MKT-0099 -CP-05 www

Introduction to People Counting Reference: MKT-0099 -CP-05 www. wavestoreusa. com

Counting & Conversion www. wavestoreusa. com

Counting & Conversion Counting Conversion • Doors or any entry point • True Performers • Entries & Exit & Pass Measurement • Identify & Measure Real Opportunity • Indoors or Outdoors • Sales v Marketing Impact • Standard, Wide • Marketing Medium Effectiveness • Oblique, High • Early Warning • Tamperproof • Optimise Staff to Capitalise on Demand • Highly Accurate • Ensure Correct Task Scheduling • Easy Integration (XML Data) • Passing Traffic, Dwell & ‘Peel-off’ • No Privacy Issues • Opening Hours • Health & Safety www. wavestoreusa. com

…. And not only conventional counting! Wavestore VMS Software integrates the People Counting Intelligent Video Analytics (IVA) providing a single interface to monitor the surveillance and analytics system. • • • Surveillance Systems Wrong-way traffic Trip-wire Self-Checkouts Standard Checkouts Loitering Health & Safety Door Opening Emergency Alert Systems Suppression www. wavestoreusa. com

Accurate Counting through tracking ensuring the highest most consistent accuracy • • Count Once Multiple Count Lines Mono and Bi-directional Count Adult v Children Shopping Groups Cart Filter Velocity Filter Environmental Tolerance (heat, shadow, wind, etc. ) • Operationally Superior • NO Manipulation (pure data) www. wavestoreusa. com

Intelligent Counting • Multi-zone counting for multiple metric collection points • Exclude lines remove a customer’s track from future consideration • Pass lines count traffic regardless of direction www. wavestoreusa. com

Extendible Value www. wavestoreusa. com

Enhanced Investment Increase Sales Improved Profitability Improve Customer Satisfaction IMPROVE QUALITY Increase Loyalty Improve Employee Satisfaction IMPROVE PRODUCTIVITY • Reduce Customer wait times • Improve Resource allocation • Respond to Demand • Accelerate task times • Reduce Abandonment • More Confident decision making • Improve Staff availability • Improve Staff utilization • Improve Product Placement • Improve marketing spend return • Improve Store Layout & Design • Improve space utilization www. wavestoreusa. com

Work. Force Management (WFM) Enhancement • • Demand NOT Transaction based Account for Shopping Groups, Children, Carts, etc. Schedule Effectiveness Schedule Compliance Skills Deployment Closed Loop Feedback/Improvements 24/7 Unambiguous www. wavestoreusa. com

Effective/Efficient Staffing Real Example UNDERSTAFFED OVERSTAFFED Conversion Gap Grows 700 6 EXISTING STAFF PLAN 600 5 500 Labour 400 Arrivals Trans 4 300 REDEPLOYMENT 200 3 100 0 2 09: 00 10: 00 11: 00 12: 00 13: 00 14: 00 15: 00 16: 00 17: 00 18: 00 19: 00 20: 00 21: 00 www. wavestoreusa. com

People Counting Device’s Unique Features www. wavestoreusa. com

Stereoscopic Device The 3 D capability enables to detect individual’s height, exclude children or count them separately, ignores shadows and effects of wind and heat. This people counting solutions is ideal for indoor or outdoor applications. www. wavestoreusa. com

Unique ID for each count Is there anybody behind that tall man? I cannot see from the CCTV system! Why are the walking so closely? Have they both swiped their membership cards? The people counting device allocates an unique ID to each track passing through the monitored area www. wavestoreusa. com

Filter zone and Count Once How many times kids come and go through our stores’ door? Are they waiting, are they bored? Will they buy? Will their parents buy? Where are their parents? Filter zone and count once options dramatically reduce false counts. www. wavestoreusa. com

Advanced Height Filters OK. Kids usually don’t buy but we still need to know if they like our stores. The device’s height filter option uses height/mass information to remove kids and carts counts. Kids can also be counted separately from adults. www. wavestoreusa. com

Identify Shopping Groups Sometimes it is not so important to know how many people are visiting our stores, rather to know how many items we can sell to them…. Shopping groups option accurately reduces counts for conversion. www. wavestoreusa. com

Accurate & Real Time Alarms How many are they? Have you counted them? Not sure? Too many, too fast? Lost count? Healthy and safety fines are high and accurate! This people counting solution automates the count, removes errors and saves money. www. wavestoreusa. com

Digital I/O Port: System Automation Are you concerned about your heating bill? Your Carbon Footprint? The doors’ maintenance contract? Open the doors only when customers approach your store and not to passers by. Start to save money now and respect the environment! www. wavestoreusa. com

Privacy Edge Overlay Height Image Overlay LIVE VIEW Current: • Images in memory for only Milliseconds • NO Video/Images stored when operational • Low resolution images while retaining accurately 4 -Bit Gray Scale Additional: • Obscure the raw video with a Video Overlay option (Edge Overlay, Height Image Overlay, 4 -Bit Gray Scale) • Once the Video Overlay option is enabled, requires a Hardware reset to disable each device www. wavestoreusa. com

Simple & Intuitive Configuration • Embedded web interface • Auto Height & Colour Codes Calibration • Continual monitors field of view • Remote configuration & management • Standard XML format www. wavestoreusa. com

Oblique Coverage 5. 4 4 m m The device can be mounted at an oblique angle to accurately detect and count a specific area with minimal potential false counts. www. wavestoreusa. com

Key Benefits • • • Accurate, Reliable & Consistent (The best data to make decisions) Pure Data - NO Data manipulation – NO Assumptions! Enhance other Operational systems (WFM, Security, Door Operation etc. ) NO Need to ‘Cut’ into EPOS/Till or Workforce Management Systems NO additional hardware or space (device & Cat-5 – ‘Green’ & Cost effective) NO Privacy issues (NO video capture – Picture inversion) Mix & Match Metrics (Same data flow and back-end etc. ) Remote management & support Low Total Cost of Ownership Very Low Bandwidth (100 bps) Low Power Consumption (Only 4 W) www. wavestoreusa. com

Flexible and Scalable Platform: All this with only 1 device! Counting: • • • Counting Only One Zone Straight Down Mount Max 10 degrees tilt 2 mm & 2. 5 mm devices only Tracking: • • Cross multi-device path-linking Needs Tracking Manager Software Pure tracks to Track Manager 2 mm & 2. 5 mm devices only Privacy & Data Encryption: • Mask images during configuration, AVI Capture & On-going Management • Can permanently disable AVI capture ability • Encrypt outgoing XML data • Enable SSL encryption Queue: Advanced: • One Queue Zone • One Count Zone • Max 10 degrees tilt • 2 mm & 2. 5 mm devices only • • • Service: High Mount: Local Reporting: • Up to 6 Service Zones • Unlimited Tilt • Up to 6 mixed zone types • Unlimited Tilt • Required for 3. 8 & 6 mm units • Enables Real-Time Counting Dashboards Up to 6 mixed zone types Unlimited Tilt Child/Adults 2 mm & 2. 5 mm devices only Available as an upgrade Device Linking: • Master/Slave Communication • Up to 3 devices • One licence per deployment www. wavestoreusa. com

People Counting Devices 2300 1100 www. wavestoreusa. com

2300 Device Digital I/O Port PSU Port Network Port www. wavestoreusa. com

2300: operationally • • • Accurate and Consistent (height, direction, speed, shape, unique intelligence) High Environmental Tolerance (heat, air curtains, sunshine, reflections, shadows) Indoor, Outdoor, Dark (2 Lumens) Oblique and High Mounting (2. 1 - 12. 0 metres) Multiple and Mixed Zones per View (count, queue, service, detection) Wide Coverage = Low Device Count (@ 4 mtrs = approx. 26 sq meters) Stand Alone (no need to ‘tap’ into ‘Mission critical’ e. g. EPOS or WFM) Focus on Individuals not just Averages NO data manipulation – NO assumptions (trusted and usable) 100% Unambiguous Velocity Filter option Shopping Groups identified www. wavestoreusa. com

2300: technically • Stereo-Vision • Digital I/O port allows for interaction with other hardware devices (i. e. DVRs, EAS pedestals, Door access systems) and supports 2 x pulse outputs, 1 x pulse input, and 1 x RS-485 interface • At-the-Edge Data Processing • IP & Po. E (802. 3 af) • Upgradeable firmware (remote ‘future-proofing’) • Direct XML Data Stream (No servers, easy integration) • Secure Data Transfer/Management - HTTPS, FTPS, Proxy Server (PCI compliance) • On-board Resilience (network & power outages) • Master-Slave (entire queue tracking) • Privacy assurances • TUV, CE, EMC Standards, Low Voltage Equipment Directive and Ro. HS Compliant accreditation • Modular solution on single, common platform www. wavestoreusa. com

1100 Device • • 1100 is a monocular device (no height data) Provides counting metrics exclusively Indoor counting only Onboard digital I/O for interaction with other devices With a few exceptions, very similar to the 2300 device Identical data output formats for maximum cross-compatibility Nearly identical web interface for maximum knowledge retention Ideal for indoor low to medium volume counting 1100 Front View 1100 Rear View www. wavestoreusa. com

Devices Comparison Product Metrics * Oblique Mounting ** Outdoor Counting Height/Cart Filtering Shadows & Sunlight Heavy Crowding Digital I/O 1100 C Reduced No No Yes 2300 C, Q, S, D Yes Yes Yes * Counting, Queuing, Service, Detection ** Reduced X Tilt; No Y Tilt When to use the 2300? • Difficult environments (crowds, shadows, reflections, outdoors, high-mount, near heat curtain) • For advanced metrics: Queuing, Service, Detection • Accuracy is paramount • Digital I/O interface is required When to use the 1100? • Counting only • Standard interior entrances (shopping malls) • Where Price is a stronger factor v accuracy www. wavestoreusa. com

The Video Surveillance Solution Designed and manufactured in the UK, Wavestore specialises in reliable, innovative and high performance Video Management Systems (VMS) which concurrently support analogue, IP, megapixel, HDcctv, and 360 degree/fisheye cameras from a large number of manufacturers. When integrated with this People Counting technology, the Wavestore solution provides an unique interface to monitor both the CCTV and the IVA system. Not only the alarms triggered by the People Counting devices can be captured and managed by the Wavestore VMS (i. e. sending an email alerting the management of too many people in the queue, moving PTZ cameras to monitor the area of interest, etc. ), but this integration allows the operator to verify in real time what has caused the alarm and promptly respond to the event. www. wavestoreusa. com

The Extended Solution The Wavestore design is able to fulfil applications from small standalone systems up to large distributed server networks with thousands of cameras and devices. The Wavestore VMS offers a scalable Integrated Surveillance System which includes: • • • People Counting, People Tracking, Queue Management, Facial Recognition, Gender, Age and Origin Detection, Wrong Direction Detection; Crowd Analysis, Integration with POS technologies, Command Control platforms and much more. Contact us to discuss your requirements and discover the power of the Wavestore solution. www. wavestoreusa. com

Wavestore. USA 4430 W Tiffany Drive West Palm Beach FL 33407 T: 1 -(877)-221 -0426 E: info@wavestoreusa. com W: www. wavestore. com FLEXIBLE | OPEN PLATFORM | POWERFUL | VIDEO SOLUTIONS www. wavestoreusa. com