INTRODUCTION TO PACKAGING M Sc Nutraceuticals 2011 CSP

INTRODUCTION TO PACKAGING M. Sc. (Nutraceuticals) 2011 CSP TRG AIDS

SCOPE • CONCEPT OF PACKAGING • DEFINITION • PACKAGE – PRODUCT RELATIONSHIPS • SCIENTIFIC CONCEPTS & PACKAGING CSP TRG AIDS 2

ARE THESE PRODUCTS FAMILIAR ? IF SO ARE THEY ALL PACKAGED? M. Sc. (Nutraceuticals) 2011 CSP TRG AIDS 3

Is the air we breathe packaged? M. Sc. (Nutraceuticals) 2011 CSP TRG AIDS 4

BUT HERE THE AIR IS PACKAGED? WHY? IT IS BECAUSE AIR IS NOT DISTRIBUTED SUFFICIENTLY HERE THAT YOU NEED TO TAKE PACKAGED AIR. M. Sc. (Nutraceuticals) 2011 CSP TRG AIDS 5

SO WHEN DISTRIBUTION FAILS PACKAGING TAKES OVER WHEN DISTRIBUTION HAS TO BE DONE SAFELY AND ECONOMICALLY PACKAGING STEPS IN M. Sc. (Nutraceuticals) 2011 CSP TRG AIDS 6

TYPICAL CASE OF DRINKING WATER TODAY EARLIER M. Sc. (Nutraceuticals) 2011 CSP TRG AIDS 7

TODAY’S WORLD THE MARKET IS GLOBAL DISTRIBUTION IS IMPORTANT HENCE PACKAGING IS IMPORTANT TODAY PACKAGING HAS BECOME AN INTEGRAL PART OF OUR LIVES M. Sc. (Nutraceuticals) 2011 CSP TRG AIDS 8

IT TAKES A MIRROR TO SHOW YOUR FACE SO ALSO YOU NEED SOMEONE TO MAKE YOU REALISE ABOUT PACKAGING HENCE THIS LECTURE M. Sc. (Nutraceuticals) 2011 CSP TRG AIDS 9

PACKAGING EVOLUTION - 1 • • • 100, 000 years ago - animal skins, horns, bamboo 20, 000 years ago – woven baskets, leather bottles 8, 000 years ago - ceramics 5, 000 years ago – wooden boxes and crates 3, 000 years ago - glass 2, 000 years ago – paper and cellulose fibre 1500 AD – Guttenberg printing press 1810 AD – hot canning system for food preservation 1900 AD – corrugated fibre board / automatic glass mfg M. Sc. (Nutraceuticals) 2011 CSP TRG AIDS 10

PACKAGING EVOLUTION - 2 • • • 1912 AD – first aseptic packaging in Scandinavia 1930 AD – first beer can 1931 AD – liquid tight cartons commercialized ( PERGA) 1933 AD – Polyethylene isolated by ICI (UK) 1935 AD – cellophane first produced in UK 1940 AD – liquid cartons used for milk in Chicago 1951 AD – Tetrapak in Sweden 1963 AD – pull tab easy open end for beer 1980 AD – micro flute CFB M. Sc. (Nutraceuticals) 2011 CSP TRG AIDS 11

PACKAGING FUNCTIONS Let us identify them…… M. Sc. (Nutraceuticals) 2011 CSP TRG AIDS 12

When you buy one kg of vegetables, vendor puts in a bag and gives you. What does the pack do? CONTAINS M. Sc. (Nutraceuticals) 2011 CSP TRG AIDS 13

When you open a TV pack, you find some components. What does the pack do? PROTECTS M. Sc. (Nutraceuticals) 2011 CSP TRG AIDS 14

Milk and Drinks in TETRAPACKS. What does the pack do? PRESERVES M. Sc. (Nutraceuticals) 2011 CSP TRG AIDS 15

You have so many items in the mall. What does the pack do? IDENTIFIES M. Sc. (Nutraceuticals) 2011 CSP TRG AIDS 16

When you buy medicine or any product. What does the pack do? EDUCATES M. Sc. (Nutraceuticals) 2011 CSP TRG AIDS 17

When you squeeze out tooth paste in morning. When you spray deodorant perfume. When you put medicinal drops in your eyes. DISPENSES M. Sc. (Nutraceuticals) 2011 CSP TRG AIDS 18

PACKAGING FUNCTIONS CONTAINS PROTECTS PRESERVES IDENTIFIES EDUCATES DISPENSES LET US DEFINE NOW……. M. Sc. (Nutraceuticals) 2011 CSP TRG AIDS 19

PACKAGING DEFINITION PACKAGE MUST SELL WHAT IT PROTECTS AND PROTECT WHAT IT SELLS. INTEGRAL PART OF PRODUCT FOR COST EFFECTIVE DISTRIBUTION AND END USE. PACKAGE IS A MEANS OF DELIVERING GOODS IN “FACTORY FRESH” FORM TO THE END-USER ECONOMICALLY. TECHNO-ECONOMIC FUNCTION AIMED AT MINIMIZING COSTS OF DELIVERY WHILE MAXIMIZING SALES M. Sc. (Nutraceuticals) 2011 CSP TRG AIDS 20

PRODUCT PACKAGING RELATIONSHIPS SIMILAR TO • TWO PARTERS IN BUSINESS • HUSBAND WIFE ONE EXISTS FOR THE OTHER M. Sc. (Nutraceuticals) 2011 CSP TRG AIDS 21

PRODUCT PACKAGING RELATIONSHIPS HENCE PRODUCT & PACKAGE BOTH NEED TO BE CONSIDERED SIMULTANEOUSLY IN DEVELOPMENT THEY CANNOT BE DEALT SEPERATELY THUS COMPANIES ALWAYS CONSIDER PACKAGING DEVELOPMENT ALONG WITH PRODUCT PACKAGING DEVELOPMENT HAS GROWN INTO A SPECIALIZED DISCIPLINE M. Sc. (Nutraceuticals) 2011 CSP TRG AIDS 22

COMPATIBILITY BOTH CHARACTERISTICS HAVE TO MATCH TO ACHIEVE OBJECTIVE LEADS TO PRODUCT PACKAGE COMPATIBILITY TO UNDERSTAND COMPATIBILITY , LET US SEE SOME EXAMPLES OF NON-COMPATIBILITY FROM OUR DAY-TO-DAY COMMON M. Sc. (Nutraceuticals) 2011 CSP TRG AIDS 23

DIVORCE OF WEDDED COUPLE COOKING IN COPPER VESSEL PICKLE IN METAL CONTAINER LUNCH IN ALUMINIUM FOIL FLOPPY DISCS & SYSTEMS SPEAKERS & MUSIC SYSTEMS MATCHING DRESS so on…. so forth…. . M. Sc. (Nutraceuticals) 2011 CSP TRG AIDS 24

COMPATIBILITY ABILITY TO CO-EXIST without affecting one another IN PACKAGING CONTEXT COMPATIBILITY STUDIES is the STUDIES RELATED TO THE UNDERSTANDING OF THE MECHANISM OF COEXISTENCE OF PRODUCT AND PACKAGE KEEPING ENVIRONMENT IN VIEW M. Sc. (Nutraceuticals) 2011 CSP TRG AIDS 25

TYPICAL CASES CASE 1 – SHEDDING SOME LIGHT CASE 2 – TURBIDITY THESE CASE STUDIES INDICATE THAT THE CAUSE FOR INCOMPATIBILITY CAN LIE ANYWHERE. ONLY A THOROUGH SYSTEMATIC ANALYSIS CAN HELP IN IDENTIFYING THE REAL CAUSE & ELIMINATING THIS PROBLEM. M. Sc. (Nutraceuticals) 2011 CSP TRG AIDS 26

PACKAGING CLASSIFICATIONS UNIT / PRIMARY INTERMEDIATE / SECONDARY BULK / TERTIARY UNIT - TOUCHES PRODUCT/RECEIVED BY CONSUMER INTERMEDIATE - RETAIL DISTRIBUTION/ CONTAINS UNITS BULK - WHOLESALE DISTRIBUTION /CONTAINS INTERMEDIATES M. Sc. (Nutraceuticals) 2011 CSP TRG AIDS 27

PACKAGING CLASSIFICATIONS • PRODUCT NATURE • SOLID, PASTE, LIQUID • PRODUCT CATEGORY • FOOD, PHARMA, INDUSTRIAL • MARKET NATURE • DOMESTIC , EXPORT • MATERIAL NATURE • METAL, LAMINATES, GLASS M. Sc. (Nutraceuticals) 2011 CSP TRG AIDS 28

PACKAGING CLASSIFICATIONS • RIGID • SEMI RIGID • FLEXIBLES M. Sc. (Nutraceuticals) 2011 CSP TRG AIDS 29