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Introduction to Evaluative Arguments Scott Hale English 1213 Introduction to Evaluative Arguments Scott Hale English 1213

Definitional Arguments: n Basis of All Knowledge/Communication Argue that Item X belongs in Category Definitional Arguments: n Basis of All Knowledge/Communication Argue that Item X belongs in Category Y n Scooter (X) is a murderer (Y) n

Evaluative Arguments: n The next step in Knowledge/Communication Having defined an item--X is a Evaluative Arguments: n The next step in Knowledge/Communication Having defined an item--X is a Y n We then evaluate that item--X is a good/bad Y… n Evaluations depend upon definitions n

Requirements for Evaluative Arguments: n Evaluations require comparison/contrast between items within the same category/genus Requirements for Evaluative Arguments: n Evaluations require comparison/contrast between items within the same category/genus n To argue that this is a good/bad chair requires that we compare/contrast it with other chairs. . .

AND. . . Evaluative Arguments must be couched in evaluative terms…. n Adjectives. . AND. . . Evaluative Arguments must be couched in evaluative terms…. n Adjectives. . . n Good/bad; effective/ineffective; successful/unsuccessful; cooperative/ uncooperative; resentful/unresentful… n Flag Day is a joyous holiday. . . n

Toulmin Schema: Today is a beautiful day b/c it is sunny. n C: Today Toulmin Schema: Today is a beautiful day b/c it is sunny. n C: Today is a beautiful day n R: b/c it is sunny n G: Today is sunny; Ev: Support that it is sunny today n W: Any day that is sunny is a beautiful day n B: Support that beautiful days are sunny n

Strategy for Constructing Evaluative Arguments: Construct convincing criteria for evaluation. . . n Demonstrate Strategy for Constructing Evaluative Arguments: Construct convincing criteria for evaluation. . . n Demonstrate that the evaluated item possess those criteria. . . n Sunniness is the criteria for a beautiful day n Today possesses that criteria (sunniness) n

Difficulties in Constructing Evaluative Arguments: n Demonstrating that the evaluated item possess that criteria Difficulties in Constructing Evaluative Arguments: n Demonstrating that the evaluated item possess that criteria (Synthesis/analysis) Constructing convincing criteria… n Problems. . . n

Problem of Standards: Normal vs. Ideal: n Curfew. . . n Normal--12: 00 Midnight Problem of Standards: Normal vs. Ideal: n Curfew. . . n Normal--12: 00 Midnight n Ideal--Before sunrise

Problem of Mitigating Circumstances: Circumstances out of the ordinary/Things we can’t control. . . Problem of Mitigating Circumstances: Circumstances out of the ordinary/Things we can’t control. . . n Revision Guides…? n Drunk? n Hit and Run? n n Mitigating Circumstances revise criteria

Problem of 2 Goods vs. 2 Bads: n 2000 Ferrari vs. 1979 Pinto? 2000 Problem of 2 Goods vs. 2 Bads: n 2000 Ferrari vs. 1979 Pinto? 2000 Ferrari vs. 2000 Lamborghini? n 1979 Pinto vs. 1974 Nova? n n Evaluating 2 Goods vs. 2 Bads revise criteria

Problem of Seductive Empirical Measures: n Statistics… 100% of College students drink on Friday Problem of Seductive Empirical Measures: n Statistics… 100% of College students drink on Friday night… n 100% of College students study on Saturday night… n n Control the numbers…

Problem of Cost: What happen if the best costs too much? n To enhance Problem of Cost: What happen if the best costs too much? n To enhance student learning, OU should buy every student a laptop computer. . . n To teach effective birth control, every student should have to have sex using a condom… n Cost isn’t always about $$ n

Determining Criteria for Evaluative Arguments: Step 1: Determine the genus--too broad/too narrow? n Step Determining Criteria for Evaluative Arguments: Step 1: Determine the genus--too broad/too narrow? n Step 2: Determine the purpose/function of genus n Step 3: Determine criteria based upon purpose/function n Step 4: Give relative weight to criteria-which is most important? n