INTRODUCTION Steve Mc. Gee - Buyer, Misses Bottoms Katie Koebbe - Merchandise Analyst, Misses Coordinates Jojuane Porter - College Relations Coordinator Kohl’s Growth and Financial Performance Kohl’s Corporate Brand Career Opportunities
Positioned To Serve Customers Who Shop Department Stores As Well As Discount Stores Customers who want more value Department Stores Kohl’s The Middle Market Customer Discounters Customers Trading Up to Buy Name Brand
GOING PLACES ND MN NY WI SD MA MI IN CO CA PA IA NE NV CT OH KS OK AZ MO VA KY NC TN AK GA TX 1992 - 2001 States 2002 -2003 New States DE WV IL NJ MD
STORE GROWTH 542 Existing Stores (Opened more than 12 months) 457 New Store Openings (Opened less than 12 months) Store Closings 382 320 259 182 128 213 150 22 Sq. Ft. Growth 23% 20% 25% 21% 24% 26% 19% 20% 19%
SALES GROWTH ($ Millions)
COMPARABLE STORE SALES 1998 ------------- 1999 2000 ------------------------- 2001 ------------- Dec YTD 2002 ------------- Gap 17. 0% Kohl’s 7. 9% Kohl’s 9. 0% Kohl’s 6. 8% Wal-Mart 5. 8% Wal-Mart 8. 9 Wal-Mart 7. 9 Wal-Mart 5. 1 Wal-Mart 6. 1 Kohl’s 5. 3 Kohl’s 7. 9 Gap 7. 0 Target 3. 4 Target 4. 1 JCPenney 3. 0 Target 6. 1 Target 6. 7 Sears 2. 4 JCPenney 3. 3 Target 2. 4 Dayton Hudson 4. 5 Federated 2. 0 Mervyn’s -1. 5 Goody’s -1. 1 Saks 4. 0 Dillard’s 3. 0 May 0. 5 Saks -2. 1 Saks -1. 6 May 3. 5 Saks 3. 0 Mervyn’s 0. 3 Sears -2. 6 Dillard’s -3. 0 Federated 2. 2 May 2. 6 Saks -1. 9 Dillard’s -3. 0 Federated -3. 1 Sears 1. 0 Sears 1. 8 JCPenney -2. 3 May -4. 6 Marshall Field’s -3. 8 Dillard’s 1. 0 Dayton Hudson 0. 8 Dillard’s -3. 0 Federated -5. 3 Gap -4. 0 Mervyn’s 0. 9 Mervyn’s -0. 7 Marshall Field’s -4. 0 Marshall Field’s -5. 7 May -5. 1 Goody’s 0. 5 JCPenney -1. 1 Goody’s -4. 8 Goody’s -8. 5 Mervyn’s -5. 3 JCPenney -1. 9 Goody’s -2. 1 Gap -5. 0 Gap -13 Sears -6. 0
CORPORATE BRANDING Creating a national image for Kohl’s. . . Primary Target Market: Women 25 -54, “Soccer Moms” Secondary Target Market: Women 18 -30, “DINKS”
Brand Message 1:
Brand Message 2:
OPPORTUNITIES Executive Training Programs Summer Internship Programs
BUYING OFFICE ORGANIZATIONAL CHART
RESPONSIBILITIES OF A MERCHANDISE ANALYST Pre-Season, In-Season, Post-Season Analysis Allocation of Merchandise Monitor Sales and Inventory Levels for Stores Budget and Plan for New Store Openings Manage Merchandise Replenishment Systems
THE MERCHANDISE ANALYST TRAINEE PROGRAM 9 -12 Week Training Program Week 1: General Orientation Weeks 2 -3: Store Experience Weeks 4 -12: 1 -1 and Classroom Training • Trainer Support • Mentor Program
STORE MANAGEMENT TRAINEE = 4 -5 month executive training program = A combination of handson and computer based training = Upon completion of training you will be placed as an Assistant Store Manager at one of Kohl’s 457 stores = Learn all aspects of Store Management including: = Freight Flow = Merchandising = Advertising = Customer Service = Tracking sales Trends
STORE TEAM STRUCTURE
SUMMER INTERNSHIPS BUYING OFFICE INTERNSHIP 4 10 Week Internship at Corporate Headquarters 4 Learn All Aspects of Buying Office Functions 4 Work with Analyst, AB, Planner, Buyer 4 Discovery/Focus Project STORE MANAGEMENT INTERNSHIP 4 10 week Store Management Experience 4 Working with DM, Store Manager and A. S. M. ’s for first 5 weeks 4 Managing your own department second 5 weeks 4 Discovery/Focus Project
SUCCESSFUL CHARACTERISTICS • Independent Thinkers • Thrive on Responsibility • Flexible • Leadership Skills • Desire to Make a Difference!
ON CAMPUS INTERVIEWS Corporate Opportunities: Merchandise Analyst Trainee Buying Office Internship Thursday, February 20 Store Opportunities: Store Management Trainee Store Management Internship Thursday, February 27
We’re Going Places… Are You Ready? www. kohlsoncampus. com
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