Introduction September 2010 1
William Hill Snapshot § Founded in 1934 by Mr William Hill § A household name in the UK § Listed on the London Stock Exchange (WMH. L) − Market capitalisation c€ 2 bn/Enterprise value c€ 3 bn − € 1. 2 bn revenues − FY 09 EBIT € 400 m § No. 1 operator of betting shops in the UK − 2, 300 shops, 8, 700 machines § A leading pan-European online gaming operator − Over 1. 3 m active customers § Over € 20 bn worth of bets and wagers annually § Over 16, 000 employees worldwide 2 2
Leading Positions In Both Retail and Online RETAIL UK Betting Shop Market Share EBIT Per Shop (WMH vs No. 2 Operator) ONLINE 2009 Net Gaming Revenue (£m) 2009 EBIT (£m) 3 3
William Hill Online (WHO) • Non-English language, multi-lingual customer services Israel • Marketing, affiliate management, VIP management (gaming) and CRM Playtech is a leading global gaming software developer listed on the London Stock Exchange (PTEC. L) William Hill offers a complete integrated range of online betting and gaming products including casino, poker, skill games, sports, racing and bingo Customers in 120 Countries Sites in 21 different languages § Bulgaria § § • Chat and email customer services • Back-office functions Joint Venture between William Hill (71%) and Playtech (29%) formed in Dec ‘ 08 § • Senior mgt, head office functions, Sportsbook, gaming, English language customer support, website design, IT product managers Philippines § § Gibraltar Fast growing: H 1 2010 performance − Net revenue growth: +24% − EBIT growth: +43% − c 500, 000 new accounts 4
What we offer the Austrian customer § § § § Over 75 years of experience and expertise An unmatched passion for betting A fully-localised Austrian site The most competitive odds The widest range of markets and betting opportunities - all sports across all continents - news, current events, show business, X Factor etc - financial markets Market leading in-play offer over 100 in-play markets on every Bundesliga game 24/7 customer service via telephone, email and chat A safe, secure experience – we manage over € 500 m of deposits every year 5 5
Rapid Mobile Growth Mobile gambling is exploding driven by the rapid growth of smart phones. § The ability to bet any time, anywhere § Simplified betting, targeted apps § Geolocation and personalisation to deliver smoother experience § By 2012 we believe that 50% of all bets will be placed from mobile devices 6 6
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