Introduction Presentation Intelligent Media Caching local Peer App

Introduction Presentation Intelligent Media Caching local Peer. App partner Peer. App Proprietary and Confidential

Company Background § Established in 2004 - focused on the growing demand for Internet Video and other forms online multimedia § Product Launch Spring 2006 - Ultra. Band™ P 2 P Caching with market presence in APAC, CALA, US, and EMEA § Only Patent received and pending for P 2 P content acceleration § Application Extension - HTTP Media Caching to support video streaming and downloads § Management Team – has extensive experience in Internet, storage, and networking solutions § US Boston HQ : R&D and support - Israel Peer. App Proprietary and Confidential 2

Why Media caching. . ISPs main challenges these days: § Cost reduction on transit links § Supplying the growing demand for media § Fast and efficient content delivery What do we offer: § Generating more bandwidth to the subscribers utilizing the existing transit link § Can save 30% of the backhaul costs save § Superb Qo. E while providing content 8 -15 times Qo. E faster to subscribers § Some applications are enabled due to the content enabled acceleration Peer. App Proprietary and Confidential 3

Global Media Consumption § P 2 P delivery of multi-media files (Bit. Torrent), real time streaming (mlb. com) and the viewing video clips (You. Tube) today consume 2/3 of broadband traffic. § Fast and efficient delivery of Internet video IS the killer application to drive subscriber growth and satisfaction § Total Consumer Bandwidth associated with media is expected to increase 15 fold from 2006 to 2012. § Rapid growth of media consumption results in higher bandwidth costs for ISPs without added revenues. % Market Growth 2007 77. 9% 2008 68. 3% 2009 68. 9% 2010 66. 0% 2011 50. 0% 2012 40. 0% Peer. App estimates based on multiple sources Peer. App Proprietary and Confidential 4

Bandwidth Control & Media Acceleration Internet HTTP Traffic • Manages traffic and BW growth • Produces BW savings • Fastest downloads possible • Best Quality of Experience (Qo. E) • Satisfy user demand for media • Competitive advantage over other ISPs ISP Core Network P 2 P Traffic ISP Access Network HTTP Video P 2 P Peer. App Proprietary and Confidential Ultra. Band Subscribers Vo. IP Email, HTTP 5

Impact of Intelligent Media Caching Satisfy this demand Pay for this bandwidth Peer. App Proprietary and Confidential 6

Ultra. Band Media Acceleration Peer: Video File Source 1 GB Film Internet 8 Gb/s 2 Gb/s Peer. App Enabled ISP Ultra. Band ISP Download Time = 8+ Hrs Download Time = 20 Min Peer. App Ultra. Band = 24 x Improvement in Download Time = Customer Satisfaction Peer. App Proprietary and Confidential 7

Peer. App Transparent Caching 1 ISP subscribers request file Redirector Internet X ISP Subscriber Ultra. Band 5000 Keep-Alive File transfer stopped but connection kept alive for transparency 3 2 Internet Users File Served from Cache transparently § Traffic is redirected to cache based on Layer 4 or layer 7 inspection § If the file exists in the cache, the file is delivered to subscriber transparently as if from remote peer or server § The session always originates from remote Internet user or server to ensure file is available and provides content “freshness” § Application logic and control is ALWAYS maintained Peer. App Proprietary and Confidential 8 8

Protocols served by Ultra. Band § Bittorrent § e. Donkey § Gnutella § Ares § Fast. Track (Kazaa) § Pando - Freeware for P 2 P file sharing. § HTTP – Streaming Video (FLV), HTTP downloads, SW updates Peer. App Proprietary and Confidential 9

DMCA Section 512 b Compliance Peer. App Ultra. Band DMCA Terms The ISP is not the one who originally made the material available 100% Compliance Caching is automatic, intermediate and temporary storage of content in local servers 100% Compliance ISP did not modify the content 100% Compliance ISP complies with industry standards regarding the updating of the content 100% Compliance ISP does not interfere with content’s access manners (such as passwords, etc. ) 100% Compliance Provider must remove infringing files upon gaining actual knowledge of infringement 100% Compliance Caching P 2 P and HTTP-streaming content for the purpose of network efficiency and without modification is legal and protected by law DMCA: Digital Millennium Copyright Act - USA Peer. App Proprietary and Confidential 10

Bandwidth Generation Peak ~ 3. 2 Gbps to users Cache Out 1. 5 Gb § 47% Byte Hit Ratio for traffic sent to Peer. App (1. 5 Gbps/ 3. 2 Gbps) § All 1. 5 Gbps of Cache Out was addressed for Internet Transit Peer. App Proprietary and Confidential 11

Traffic Impact on Transit Circuits Cache Out Above the Line Incoming Traffic Below the Line § 1. 75 Gbps of Transit actually delivers 3. 2 Gbps of Traffic to end users § All STM-16 (OC-48) Circuits can yield over 4 Gbps capacity (1. 5 Gbps Cache Out) Peer. App Proprietary and Confidential 12

Actual Customer Results - Qo. E Cache Session Throughput You. Tube Playback Speed Transit Session Throughput STATISTICS Transit Speed – Incoming Traffic Cache Speed – Served Traffic Performance Increase Factor AVERAGE 91 kbps 762 kbps 8. 4 X MAX 112 kbps 994 kbps 8. 9 X CURRENT 110 kbps 852 kbps 7. 8 X § Delivers media at speed of access network § UB 1000 eliminates delay and latency from transmissions § Enables previously unreliable classes of applications § Promotes Top-Tier broadband packages Peer. App Proprietary and Confidential 13

The Ultra. Band Product Family Models Systems Descriptions UB 200 -SP UB 5000 -10 500 Mbps Standalone 1. 2 Gbps Standalone 2. 5 Gbps Grid Caching System with i. SCSI Internal Storage - Inline External Direct Attached Storage Solution Storage System Performance Capabilities Maximum Traffic 500 Mbps Forwarding Capacity Maximum Downstream 250 Mbps Traffic into Ultra. Band UB 5000 -25 UB 5000 -50 UB 5000 -100 5 Gbps Grid Caching System with i. SCSI storage 10 Gbps Grid Caching System with i. SCSI storage 20 Gbps Grid Caching System with i. SCSI storage 1. 2 Gbps 2. 5 Gbps 10 Gbps 20 Gbps 800 Mbps 1. 5 Gbps 3. 0 Gbps 6 Gbps 12 Gbps Peer. App Proprietary and Confidential 14

PBR – Symmetric and asymmetric Internet PBR Dest network Src/Dest TCP Port >1024 TCP = 80 A Priva te su bnet PBR Src network Src/Dest TCP Port >1024 TCP = 80 ETH 2 ETH 3 Pr e s ivat ubn et B PBR Src network Src/Dest TCP Port >1024 TCP = 80 UB 1000 TM Distribution NW § The router sends the high Port traffic using PBR to the UB 1000 § The router continue to forward traffic § In case of UB 1000 failure, the PBR from the router is disabled. Peer. App Proprietary and Confidential 15

PBR to a UB 1000 Grid © Internet Cisco C 3560 High ports and port 80 PBR 7609 High ports and port 80 PBR Cisco C 3560 Management Switch MD 3000 i SAN Management Server Peer. App Proprietary and Confidential 16

Summary Solution Benefits § Opportunity to save over 30% of your International backhaul Bandwidths § § § charges Provides a capability to contain and manage the growth of P 2 P and HTTP traffic volumes All-in-one - Supports both HTTP and P 2 P on a common platform Operates both independently or in-conjunction with Industry leading DPI products Solution is fully transparent therefore supporting recent legislation and cannot be targeted as a network security threat – (no IP address) GRID solution is fully scalable to support a successful growth of a network Subscribers benefit from an accelerated content delivery Peer. App Proprietary and Confidential 17

Thank you Silviu Tudor Project Manager P : +4 021 5393585 F : +4 021 5393586 M: +4 075 8060900 E: silviu. tudor@europe 5. com W: www. europe 5. com Europe 5 este un serviciu oferit de Ro. Cerber International SRL 3 Tudor Vianu st. 1 st district Bucharest 011635 - Romania Peer. App Proprietary and Confidential 18