Introduction
Fiction and Facts! Public transit is not a subsidy for vulnerable populations (elderly, persons with disabilities and low Increasing transit use has tangible benefits for all. If Marketing is a core investment. A better public image income individuals/families), marketing its service, a an agency is nervous about but an integral part of attracts riders, never havecan retain in the attract to high functioning city that higher revenue and greater then it should leading to invested jobs, service demand for and support a high-quality of life investment transit service. begin with
How to Beat the Competition!
How does the private sector work?
1. The Importance of a BRAND
1. The Importance of a BRAND
Associate with an image Associate with a character Associate with a personality
2. Sell Your Values
Uniforms make a difference. . even the seat belt conveys that the transit agency takes safety seriously!
Drivers are not merely drivers. . they are ‘system operators’ and proud of it!
3. When should communication begin?
Reaching out to people
Prototype bus station
Communicating to children
4. Clear Signages/ Wayfinding
4. Signages/ Wayfinding
5. Know What Riders Want
Customer education
6. Manage the Press!
7. Be Responsive to Riders
8. New Ways to Access Information
8. New Ways to Access Information
8. New Ways to Access Information
Remember what you are up against!
Some last thoughts
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