Скачать презентацию Introduction Fiction and Facts Public transit is Скачать презентацию Introduction Fiction and Facts Public transit is

8e5daa15173585f55662bc0725490383.ppt

  • Количество слайдов: 53

Introduction Introduction

Fiction and Facts! Public transit is not a subsidy for vulnerable populations (elderly, persons Fiction and Facts! Public transit is not a subsidy for vulnerable populations (elderly, persons with disabilities and low Increasing transit use has tangible benefits for all. If Marketing is a core investment. A better public image income individuals/families), marketing its service, a an agency is nervous about but an integral part of attracts riders, never havecan retain in the attract to high functioning city that higher revenue and greater then it should leading to invested jobs, service demand for and support a high-quality of life investment transit service. begin with

How to Beat the Competition! How to Beat the Competition!

How does the private sector work? How does the private sector work?

1. The Importance of a BRAND 1. The Importance of a BRAND

1. The Importance of a BRAND 1. The Importance of a BRAND

Associate with an image Associate with a character Associate with a personality Associate with an image Associate with a character Associate with a personality

2. Sell Your Values 2. Sell Your Values

Uniforms make a difference. . even the seat belt conveys that the transit agency Uniforms make a difference. . even the seat belt conveys that the transit agency takes safety seriously!

Drivers are not merely drivers. . they are ‘system operators’ and proud of it! Drivers are not merely drivers. . they are ‘system operators’ and proud of it!

3. When should communication begin? 3. When should communication begin?

Reaching out to people Reaching out to people

Prototype bus station Prototype bus station

Communicating to children Communicating to children

4. Clear Signages/ Wayfinding 4. Clear Signages/ Wayfinding

4. Signages/ Wayfinding 4. Signages/ Wayfinding

5. Know What Riders Want 5. Know What Riders Want

Customer education Customer education

6. Manage the Press! 6. Manage the Press!

7. Be Responsive to Riders 7. Be Responsive to Riders

8. New Ways to Access Information 8. New Ways to Access Information

8. New Ways to Access Information 8. New Ways to Access Information

8. New Ways to Access Information 8. New Ways to Access Information

Remember what you are up against! Remember what you are up against!

Some last thoughts Some last thoughts