Скачать презентацию Introducing Presented by Lillian Mc Donald — ECHO Скачать презентацию Introducing Presented by Lillian Mc Donald — ECHO

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Introducing… Presented by: Lillian Mc. Donald - ECHO Executive Director Introducing… Presented by: Lillian Mc. Donald - ECHO Executive Director

What is ECHO? • Emergency & Community Health Outreach • Coalition of professionals across What is ECHO? • Emergency & Community Health Outreach • Coalition of professionals across Minnesota – Public Health & Emergency Management Agencies – Social Service & Ethnic Community Agencies – Non-profit Assistance Agencies (e. g. Red Cross) • Objective – Develop public health system’s capacity to communicate health & safety advisories and emergency alerts to Minnesota’s limited-English proficiency populations (LEP).

What kinds of information? • Educational – Disease prevention (Influenza, bioterrorism) – Proper health What kinds of information? • Educational – Disease prevention (Influenza, bioterrorism) – Proper health habits • Nutrition • Hygiene – Weather safety – Homeland Security • Shelter or evacuate? • Family preparedness plans • Emergency – Disease Outbreak • Mass dispensing • Containment – Chemical/Radiological • • Evacuation plans Shelter-in-place plans Preventing exposure Treating exposure – Weather warnings • Flood, tornado, blizzard – Terrorist attack

Redundant and integrated… Public Health Education & Emergency Communication English-language media & Non-English-language media Redundant and integrated… Public Health Education & Emergency Communication English-language media & Non-English-language media ECHO TV (Public Television) ECHO Phone Info line ECHO Partner E-alert ECHO Partner Systems Limited English Proficiency (LEP) Populations ECHO Website Streaming TV & Advisories (www. echominnesota. org)

ECHO TV Public Health Emergency Risk Communication English-language media & Non-English-language media ECHO TV ECHO TV Public Health Emergency Risk Communication English-language media & Non-English-language media ECHO TV Public Television ECHO Phone Info line ECHO Partner E -alert ECHO Partner Systems Limited English Proficiency (LEP) Populations ECHO Website Streaming TV & Advisories (www. echominnesota. org)

Public Television’s potential… KGFE KAWE KWCM #1 KFME KWCM WDSE KAWB Emergency Alerts (On Public Television’s potential… KGFE KAWE KWCM #1 KFME KWCM WDSE KAWB Emergency Alerts (On the air ASAP in 6 languages) #2 KWCM KTCA/KTCI Educational Programs (Monthly in 6 languages) KWCM KSMN KWCM KSMQ

ECHO TV so far… • Monthly health & safety educational show launched in Sept. ECHO TV so far… • Monthly health & safety educational show launched in Sept. 2004 • Common content, but tailored to cultures

Features of each show… • Written and edited by experts ensuring specific messages about Features of each show… • Written and edited by experts ensuring specific messages about subject • Q&A with experts allows us to address cultural differences via trusted sources • Scripted closing reinforces three key points • Open captioning promotes ESL English learning • DVDs circulated to clinics, cable TV and ECHO Partners for replay • 2006: 6, 500 households (avg. ) watching

Sample ECHO – TV Sample ECHO – TV

ECHO Web Public Health Emergency Risk Communication English-language media & Non-English-language media ECHO TV ECHO Web Public Health Emergency Risk Communication English-language media & Non-English-language media ECHO TV Public Television ECHO Phone Info line ECHO Partner E -Alert ECHO Partner Systems Limited English Proficiency (LEP) Populations ECHO Website Streaming TV & Advisories (www. echominnesota. org)

www. echominnesota. org • Streaming video • Advisories & updates • Downloads (FAQs, MDS www. echominnesota. org • Streaming video • Advisories & updates • Downloads (FAQs, MDS info, etc. ) • Hits per month (avg. ): 27, 000 • Leading download: Scripts • Common use: ESL curriculum

ECHO Phone Public Health Emergency Risk Communication English-language media & Non-English-language media ECHO TV ECHO Phone Public Health Emergency Risk Communication English-language media & Non-English-language media ECHO TV Public Television ECHO Phone Info line ECHO Partner E -Alert ECHO Partner Systems Limited English Proficiency (LEP) Populations ECHO Website Streaming TV & Advisories (www. echominnesota. org)

1 -888 -8831 “This is the ECHO Information Line. ” “Si desea obtener información 1 -888 -8831 “This is the ECHO Information Line. ” “Si desea obtener información en español, marque el uno (1). ” “Yog xaav nov ua lug Moob, nyem ob (2)” “Haddii aad af Soomaali rabto, taabo lambar saddex (3)”…etc. “A potentially dangerous disease outbreak has been identified by health authorities…”

ECHO – Phone Sample ECHO – Phone Sample

ECHO Email /Fax & Partners Public Health Emergency Risk Communication English-language media & Non-English-language ECHO Email /Fax & Partners Public Health Emergency Risk Communication English-language media & Non-English-language media ECHO TV Public Television ECHO Phone Info line ECHO Partner E -Alert ECHO Partner Systems Limited English Proficiency (LEP) Populations ECHO Website Streaming TV & Advisories (www. echominnesota. org)

ECHO Partners • • • • Common. Bond Communities Comunidades Latinas Unidas en Servicio ECHO Partners • • • • Common. Bond Communities Comunidades Latinas Unidas en Servicio (CLUES) Confederation of Somali Community Council on Asian-Pacific Minnesotans Hmong American Mutual Assistance Association Lao Assistance Center of Minnesota Minneapolis Public Housing Authority Neighborhood House Pillsbury United Communities Project for Pride in Living Red Cross – Twin Cities Area Chapter Riverside Plaza Sub-Saharan African Youth and Family Services United Cambodian Association of Minnesota West Side Community Health Services (La Clinica) Trusted sources of information, w/Systems already in place, and Motivated to be actively involved. 2007: Exploring “new partners” (health plans, employers, schools, etc. )

TV+Web+Phone+Fax+Partners Public Health Education & Emergency Communication English-language media & Non-English-language media ECHO TV TV+Web+Phone+Fax+Partners Public Health Education & Emergency Communication English-language media & Non-English-language media ECHO TV (Public Television) ECHO Phone Info line ECHO Partner E -Alert ECHO Partner Systems Limited English Proficiency (LEP) Populations ECHO Website Streaming TV & Advisories (www. echominnesota. org)

Some 2007 Objectives • Improve Greater MN awareness and involvement – Engage existing networks: Some 2007 Objectives • Improve Greater MN awareness and involvement – Engage existing networks: local public health, emergency managers, U of M extension, human service agencies, association of Minnesota counties • Increase marketing and promotion – Monthly E-Newsletter, web site E-subscribe, some media events – Ethnic events & professional conferences • Develop emergency activation plan – Template annex for emergency preparedness plans – Tabletop and exercise ECHO • Expand ECHO partnerships – Schools, ethnic employers, health plans • Strengthen fiscal resources – Grants, TV show sponsors, funds for specific projects – National awareness of ECHO improvements (CDC, NACCHO, others) • Expand existing communication tools – – ECHO Public TV in Appleton, Austin, Rochester, Brainard & Fargo ECHO Phone recordings scripted for “emergencies” in advance ECHO E-Alerts, Faxes, Partner networks and Web site Add ECHO Radio? Add ECHO ESL Curriculum?

Questions? ECHO (Emergency and Community Health Outreach) C/o Association of Minnesota Counties – St. Questions? ECHO (Emergency and Community Health Outreach) C/o Association of Minnesota Counties – St. Paul, MN 651 -224 -3344 / info@echominnesota. org