Internet Phones The End to End Solution Wireless

Internet Phones The End to End Solution Wireless I. T. ‘ 99 Dave Marutiak Business Development Manager Wireless Telephony Business Unit Microsoft

Information Access Windows 98 Windows 2000 Visual Studio Desktop Windows NT Embedded Windows CE Platform Builder Intelligent appliance Services Servers Smart object Micro-browsers Smart Cards 2

Relative Roles +ISVs – Value added software Windows 98 Windows 2000 Desktop Visual Studio Windows NT Embedded Windows CE Intelligent appliance Services Platform Builder Micro-browsers Servers Smart object Microsoft’s Software Platforms Smart Cards +OEMs and IHVs Platform hardware, other components End Users 3

Pavilion Partners v v v Compaq – Wireless LAN Socket – Phone cards for GSM, CDMA Wireless. Knowledge – Revolv Avant. Go – Avantgo. com, Enterprise Server Live. Mind – Wish. Pad Synch and Wireless Mobile. Q. com - Mobile. Q. com Software Platform 4

Pavilion Partners (cont) v v v Smart. Serv Online - Pocket IQ Infowave Software - Infowave for the Net, Infowave for Exchange, Symmetry Go. America - Wireless ISP Sierra Wireless - Air Card 300 Bell. South - Wireless Data Network RIM - Black. Berry Service 5

Market Directions Wide Variety of Devices Wide Variety of Content Wide Variety of Connectivity Options

Which Path Will It Take? Phones are with you, so they grow larger screens over time Sweet Spots Palm sized devices are more useful, so they grow wireless 7

How Many Will There Be? ISVs Sweet Spot? Neopoint Ericsson Casio Denso Nintendo Palm Epson Nokia 8

Device Categories n n n Basic services phone (voice only) Feature Phone (on-line functionality only) Smart Phone (on/off-line functionality) PC Companions (e. g. , Palm PC, Handheld PC) Horizontal Devices (e. g. , automotive) Vertical Devices (e. g. , trucking fleets) 9

MSN Mobile - Objective v v Give mobile users best-in-class services that provide users optimized access to their information & relevant content anywhere, anytime and on any device Provide open platform that integrates carrier and 3 rd-party services to ensure differentiation Web. TV Palm PCs Mobile Phones Laptops Kiosks Pagers Auto. PC Desktop PCs 10

MSN Mobile Strategy (Cont. ) n n v 3 rd Party Carrier Address bk n Passport Synchronization Personalization Aggregation Hotmail n Sidewalk v Expedia v Provide a platform for integrating MSN and carrier or 3 rd-party services Private labeling, co-branding Platform supports: Investor v Platform PC as management console for wireless services 11

Properties v Hotmail n n v Email Contact List Expedia n Directions Itinerary Travel Information Investor n n v Quotes Business Headlines Sidewalk n n v Directory Entertainment Listings MSNBC & Partners n n n Local News National News Weather Sports Entertainment 12

What will the content be? Mobile Wireline HTML (Medium) HTML (Heavy) Mobile HTML (Light) Mobile WML Mobile CHTML Today’s providers of content to mobile devices face a growing problem! 13

XML/XSL For WAP XML Phones Pages XSL For HTML Phones XSL for TVs XSL For CHTML Phones The W 3 C has provided the long term solution 14

Trends and Forecast: Groupware Seats Source: Gartner Group By 2000 groupware seats will double to reach 110 million seats 15

Enabling Corporate Access v v Available today via many of our partners, as seen in the Pavilion Moving to explicit support at the platform level of our products: n n n v Windows 2000 Exchange 2000 Server Active Directory Moving to software as a service: n n Scalability and reliability improvements Carrier hosting options 16

Mobile Access to Corporate Data Wireless PDAs Laptops With Modems Smartphones Desktop LAN, Cable, Wireline Auto PC Phones with Browsers Phones Connected to Laptops and CE Devices Two Way Pagers Web Access • Kiosks • Smart TVs • Friends Computer 17

Scalable Platform Extension of Desktop Interactive • Data Intensive“Vertical” Applications • Full E-mail - attachments • Access to the “Web” - graphics • Full Desktop “Synchronization” • Interactive“Vertical” Applications • PIM • Selective E-mail, Fax, Voice • Voice Integration • Query Web Sites/Intranets • Interactive paging • Acknowledgment • Broadcast • Alphanumeric • Voice paging • Numeric Alerts 18

Product Directions Clients PC Companion Connectivity Microbrowser Technologies Phone Operating Systems Automotive Applications Smart Card Offerings

Wireless Communications Kit § CF card and connection cables from vendors (such as Socket Communications) § CD ROM that includes: § Set-Up Wizards § Web/Email/Content clients § Active. Sync 3. 0 § Supports PPCs and HPCs § Lower retail prices § Carrier branded/distributed § Supporting a wide variety of protocols and carriers 20

Wireless PPC/HPCs v v v v Wireless TCP/IP Bluetooth capabilities Pocket Internet Explorer IMAP 4 Email Access Server side synchronization Tunneling protocols (PPTP) SMS/Push Notification capabilities And future capabilities such as: v Multi-mode microbrowsers v GPRS capabilities 21

Popular Palm PC Services v Video Clips v Fan’s Zines v Audio Player Casio E 100 v Gaming v Maps 22

Browsers Vary by Clients MS Microbrowser (HTML/HTTP or WML/WSP) Pocket Internet Explorer (HTML / HTTP) Internet Explorer (HTML XML / HTTP) 23

Microsoft’s Microbrowser Technology for Feature Phones 24

MMT V 1 Features v v v v v Configurable start/launch pages Support simple HTML text display Browsing and link selection Direct connection to web servers Favorites/bookmarks Cookies v. Card, and interface to in-phone directory Multilanguage support with run-time selection Alerting - Support for SMS 1 -way/URL launching OEM & User Configuration options 25

Wireless Product Adaptation Kit v v v The WPAK is the integration environment for OEMs to incorporate MMT into products There is no charge for the WPAK or MMT WPAK includes: n n n v Full source code for Micro. Browser Fully documented isolation APIs Emulation software Test suites Localization software OEMs and ISVs have considerable flexibility in building new devices and clients 26

What about WAP? v v Microsoft joined WAP as vendor/ISP Microsoft has clear goals for participating in the WAP Forum: n n n v meet customer needs and directions actively work to evolve WAP convergence with Internet standards support for existing content formats end to end solutions for customers Both W 3 C and WAP have agreed to work towards wireless convergence 27

MMT V 2 v v v WML/WAP support Dual mode (HTML/WML) browser Graphics support, color support Additional offline data access Associated applications support etc. 28

Network Topologies WAP = Applications + Gateway + Micro. Browser WAP Gateway App/Web Server WAP Micro. Browser (Exchange/MCIS) Binary WML W 3 C Architecture = Applications + Micro. Browser App/Web Server (Exchange/MCIS) HTML Micro. Browser HTML/XML 29

Microsoft Smartphone Technology 30

Smart Phone Technology v v v On/Off-line functionality Device consolidation w/PDA + phone + pager in single device Rich multimedia and Internet applications Standards based microbrowser technology Optimized Windows CE OS Next generation network (2. 5 and 3 G) ready 31

What are these phones? v v No, we’re not announcing we’ll build phones Microsoft has built a few dozen phones: n n v using off the shelf hardware components GSM was selected due to the size and availability of RF modules We will use these phones n n to demonstrate prototypes for OEMs and carriers conduct internal trials develop service concepts usability testing 32

Summary of Microsoft Phone Products Today: In the works: Microbrowsers Dual Modes for Operating Systems Feature Phones for Smart Phones HTML Microbrowser HTML and WAP Microbrowser Real Time OS RTOS WAP Wireless OS RTOS Bearer Channels (CDMA, TDMA, GSM, PDC, PHS, etc. ) 33

Windows CE For Wireless Automotive Applications

PC Companions Frequently Used in Cars v Personal Information v. Not location dependent v. Same as my PC Comp v. PIM, Email, etc. v. Automotive Specific v. Navigation v. Traffic v. Diagnostics v. Location Based Information v. Retail locations v. Shopping opportunities v. Advertising 35

Two Auto Subnetworks v v v A system for controlling and monitoring the vehicle’s functions A system to integrate information and entertainment devices plus…. A system to provide wireless communications with the world 36

Auto PC Capabilities v v v v v Forms/region manager Audio manager Tuner control Vehicle I/O Speech recognition Position/navigation CD file system Critical Process Manager Address Book v Power Management v Inbox v Infrared v Telephony control v Common GUI Controls v Wave I/O v CD Changer v Core Windows CE Guinness Book of World Records 1999, pp 274 37

Auto. PC Directions v v Larger screens, built in at factories Games and other entertainment n n v Connectivity and synchronization n v Laptops, PDAs, desktop, servers via Irda, CF, wireless (cellphone, bluetooth, paging networks) In-Car Network : wired or wireless n v DVD video MS Audio Portable devices can communicate Speech Recognition n n Continuous, conversational interaction Dictation 38

Smart Card Products A logical extension to Windows, enabling developers to build smart card applications for: v Corporate IT v Medical v Mobile Phone v Personal ID v Travel and Entertainment v Credit/Debit/ECash 39

Value Chain: Proven Model Business v Application v Developer v ISV v Issuer Embedder v Card Manufacturer v Chipmaker Issuer v Service Bureau v In-house Bus. Apps SC for Windows v Configurable OS v Simulator v VB tools and RTE Chip Mask Back Office v SC for Windows v Outlook v Internet Explorer v Personalization v Application Management 40

Windows Smart Card Windows 95/98 Windows NT Visual Studio PC/SC Kiosks. Back. Office; Windows NT Windows CE Devices HTML Existing systems Dial Up Intranet access Networking STB/Internet Terminals IE, Hotmail

Focus on Solutions v A logical extension to Windows for developers to build applications for n n n • Corporate IT ; Secure log on, Dial up Networking Internet Companion ; Secure Web access Personal and Medical ID Credit/Debit Ecash Loyalty 42

GSM SIM Card Support v Support for GSM 11. 11 and 11. 14 n n v v v Native SIM libraries configured in during solution manager SIM Toolkit API support through extensions within smart card Run-Time Environment Same mature toolchain Ships with Option Pack in 1 Q ’ 00 Products shipping in Q 1 ’ 00 43

Supporting Carrier Deployments v v v Wireless Knowledge Bell. South Wireless Data British Telecom Phase 1 n v British Telecom Phase 2 n v Focus on Smart Phones NTT Do. Co. Mo n v Focus on Feature Phones Focus on Corporate Access Deutsche Telekom Mobil. Net 44

LAN and PAN Directions v 802. 11 - business applications n n v home. RF - consumer applications n v 2 -11 M speeds (and ever higher) Already supported within Windows CE. 8 -1. 6 M speeds Bluetooth - replace IR and tethers n 1 M for consumer and business apps Enabling many new devices, services, and application classes 45

Summary v Microsoft continues to ramp up our commitment to wireless telephony: n n n n Wireless Knowledge services Wireless support for Exchange MSN Mobile content offering Microbrowsers Phone operating systems Automobile applications Smart cards and SIMs Additional LAN and PAN support 46