Internet no longer a niche medium Dainik Jagran

Internet no longer a niche medium Dainik Jagran – 6. 2 m Star plus – 35 m TOI – 4. 5 m 16 m 55 m 52 m 0. 9 m

Facebook January, 2011 200 K fans June, 2013 4. 6 Mln fans 4. 6+ Million Fans on Facebook! Shoppers Stop is now the No 1 Retail Brand & Family brand on Facebook in India Shoppers Stop is now the 9 th largest Brand on Facebook in India Shoppers Stop was ranked as the No. 1 social net worth company on Facebook by Fortune India 500 for 2 consecutive years

Perfect for me! We have created an app for Facebook where products are shortlisted for a fan based on his/her history of likes These products are linked to ecom to enable customers to buy what they like.

Tweet Store We created an external website where each product was worth a certain number of tweets. Users needed to tweet using #sstweetstore In 30 hours we recd 22568 tweets Each time a tweet was recorded the counter changed. As soon as the stipulated number of tweets were reached, the @handle with last tweet was announced on the page and received the giveaway.

Most Fashionable Profile Picture A hunt for the Most Fashionable Profile picture in India by creating an app which allowed the internet community to vote and decide the most worthy winner. Offline components : Press Ad Online components : FB Ads, Online Media Plan, Twitter Total views Tab: 237, 068 Wall: 77, 016

First Citizen App Using this tailor-made app, Shoppers Stop First Citizen members can : -Swipe their card without actually having the card - Check card number and card details - Get information on promotions and offers in stores - Check reward points and much more. - The First Citizen Mobile app has been made available across mobile platforms such as Blackberry, i. Phone & Android. -More than 35, 000 downloads so far

FIRST CITIZEN APP

Gift Bot App - This application serves as a gifting assistant -Customers are given gifting suggestions based on preselected criteria such as age, budget, etc. -This app has been made available across mobile platforms such as Blackberry, i. Phone & Android.

India’s first 3 D art - We created India’s first branded 3 D Street Art installation to promote the ‘Choose Your Own Gift’ campaign. - This interactive art installation was displayed at Carter Road, Bandra during the pre-Diwali weekend. - Many customers clicked their photos with this 3 D art & uploaded on Facebook

You. Tube 2010 -2011 50 K views March, 2013 1. 06 Mn views 1. 06+ Million views on You. Tube! Shoppers Stop is one of the only brands in India that creates exclusive video content for You. Tube Engagement scores have increased by a 5 X factor with the introduction of the ‘How to…’ series of infomercials.

You. Tube Content

Augmented Reality Codes

Thank you & hoping… There’s lots more happening at Shopper. Stop. India shopperstop