INTERNET MARKETING Internet Marketing — is the

INTERNET MARKETING

Internet Marketing - is the practice of using all aspects of traditional marketing on the Internet, affecting the basic elements of the marketing mix: price, product, place and promotion sales. The main goal - getting the most out of the potential audience of the site.

Key elements of the complex internet marketing: Product - what you are selling through the Internet, is to have a decent quality. He is competing not only with other sites, but also traditional shops. The price is assumed that the price on the Internet are lower than in stores by saving on costs. Monitor the prices and compare them with competitors regularly.

Promotion-set of measures to promote the site as well as goods in the whole network. Includes a vast arsenal of tools (search engine optimization, PPC advertising, banner ads, email marketing, affiliative marketing, viral marketing, hidden marketing, interactive advertising, blogging, etc. ). Place - Point of Sale, we have a website. Plays a vital role as graphic design and usability of the site and the quality of the processing of applications from the site. Just pay attention to the download speed, work with payment systems, terms of delivery, customer care before, during and after the sale.

Internet marketing is a component of electronic commerce. It is also referred to as online-marketing. It may include such parts as online integration, information management, PR, office work with customers and sales. E-commerce and Internet marketing have become popular with the increasing access to the Internet and are an integral part of any normal marketing campaign. The segment of Internet marketing and advertising is growing both in the consumer sector, as evidenced by the appearance of every day new online stores and in the market B 2 B. The main advantages of internet marketing are considered interactivity, the possibility of the most accurate targeting, the ability postklik analysis that leads to the maximization of indicators such as the conversion of the site and ROI of online advertising.

Internet Marketing includes such elements of the system as: * Media advertising * Contextual Advertising * Search engine marketing in general, and in particular SEO * Promotion in social networks: SMO and SMM * Direct marketing through email, RSS, etc. * Viral Marketing * Guerilla Marketing * Internet Branding

Business Models Internet marketing is associated with several business models. The basic model of business -to-business (B 2 B) and business-to-consumer (B 2 C). B 2 B comprises companies that do business with each other, while B 2 C involves direct sale to the ultimate consumer. First, a model B 2 C. B 2 B scheme is more complex and began to act later. Third, it is a rare model "consumer-to-consumer" (C 2 C) where ordinary users of the Internet are changing each other and sell goods to each other.

Advantages Internet marketing is primarily to enable consumers to obtain information about the goods. Any potential customer can, using the Internet to obtain information about the product, as well as buy it. Although, if there is information about a product, or it will not find it, it's likely he will get another product from a competitor. The use of internet marketing techniques aimed at saving money (on salary sales staff and advertising), as well as the expansion of the Company (the transition from the local market on a national and international market). Compared with other types of mediamarketinga (print, radio and television), internet marketing is growing very fast. It is gaining popularity not only in business, but also ordinary people who want to effectively promote your website or blog and make money on it. However, in developed countries, the cost of online advertising and marketing account for about 5% of total advertising expenditure.

For example here in Kazakhstan is also developing online marketing. We want to show online store

Online fashion store Youth Clothing «Kira Plastinina» ! Always be bright, stylish and ultra-easy - proven online store youth clothing brand Kira Plastinina. Any girl can find here the individual image!

Only on our website provides stylish clothes for girls from designer Kira Plastinina - at affordable prices. From the majority of sites we differ as comfortable as possible, intuitive interface, easy ordering, and, of course, a wide range of products. Online clothes shop Kira Plastinina is trying not just to sell clothes. We can help you create your own, unique style and emphasize individuality.

They have sections where you will find information on how to place an order, pay for it, how do you deliver, and more. If you have a problem, be sure to visit the FAQ, containing the answers to the most common questions from visitors.

Purchase rules General rules: 1. Term of payment order - no more than 5 days from the date of the invoice; 2. Term reserve goods for your order - 5 working days from the date of the invoice; 3. Term changes in the order - not later than one day prior to shipment to the courier service; 4. Return is possible within 7 days of receipt of goods. Mandatory condition - the presence of a completed application for a refund. 5. Order processing time may vary from 2 to 7 days.

Ordering Instructions: To add to cart the item you need to select the right color and size, and then click Add to Cart - and the product is added to your cart. Next, if you have finished selecting items, click your basket. Your shopping cart page will list all the selected items. In the Number You can change the amount of goods for sale. After changing the quantity of the goods must click Recalculate to recalculate the total amount of the order. In the Actions column on each item can perform the following actions: either remove the item from the Recycle Bin, or to postpone the item for the future. Also, if you know the code word for the action, you can enter the discount code in the appropriate field.