International SIP 2004 B 2 BUA The

International SIP 2004 B 2 BUA: « The Cornerstone of Convergence for Prepaid » Christian MARI Sr. Product Manager FERMA

Topics 4 Ferma’s Company profile 4 Prepaid Marketplace 2003/2004 – analysis 4 Prepaid Logical architecture 4 B 2 BUA in a Prepaid Architecture 4 Role 4 Applications 4 Use Cases 4 Keynotes International SIP 2004 / B 2 BUA Convergence for Slide 2 Prepaid 2

FERMA a worldwide Company • Founded in 1983 • Offices in 7 countries • 100 % subsidiary Zodiac Group (1. 5 billion € turnover) • Turnover 2001 -2002 : 50 Million € • 280+ employees – 140+ in product development – 70+ in field and support • Products deployed in 50+ countries International SIP 2004 / B 2 BUA Convergence for Slide 3 Prepaid 3

Topics 4 Ferma’s Company profile 4 Prepaid Marketplace 2003/2004 – analysis 4 Prepaid Logical architecture 4 B 2 BUA in a Prepaid Architecture 4 Role 4 Applications 4 Use Cases 4 Keynotes International SIP 2004 / B 2 BUA Convergence for Slide 4 Prepaid 4

Market Analysis By the end of 2002, over half of the world’s mobile customers were using prepaid services and thus generating over one-quarter of total mobile revenues per year Forecasted prepaid subscribers by 2010 (Source Baskerville 2002) International SIP 2004 / B 2 BUA Convergence for Slide 5 Prepaid 5

Market Analysis Pre. Paid’s Role q Payment and Rating solution for all Voice, Data and Content related services, no matter what bearer or terminal used q Service Enabler: enable the delivery of value-added, billable services q Control the user experience International SIP 2004 / B 2 BUA Convergence for Slide 6 Prepaid 6

Prepaid: key role for enabling multimedia services Prepaid challenges: « Bouquet » of services Deal with increasing number of services in a flexible way in order to create offers adapted to the market • • Student pack: 30 SMS + 10 e-mail + Chat + Ring Tone Business pack: 3 h airtime + Unified Voice mail + MMS +Internet browsing « Easy-to-use services payment » Introduce new, simple payment mechanisms adapted to the new commercial offers and services. Real-time voice/SMS/data rating International SIP 2004 / B 2 BUA Convergence for Slide 7 Prepaid 7

Topics 4 Ferma’s Company profile 4 Prepaid Marketplace 2003/2004 – analysis 4 Prepaid Logical architecture 4 B 2 BUA in a Prepaid Architecture 4 Role 4 Applications 4 Use Cases 4 Keynotes International SIP 2004 / B 2 BUA Convergence for Slide 8 Prepaid 8

Logical architecture 1/6 User Account – MULTIPLE BALANCES User Account Management • Money Credit • Airtime Credit Rating Top-Up Marketing Package • Message Credit – LIFE CYCLE Event Volume Control Self Care • User State Control Prepaid Logical Architecture International SIP 2004 / B 2 BUA Convergence for Slide 9 Prepaid 9

Logical architecture 2/6 Rating - Rating Type User Account Management Rating Top-Up • Duration (Voice Call, Voice Browsing) Marketing Package • Message (SMS, MMS) • Content (Picture, Ringtone, URL) – Real Time Rating Event Volume Control Self Care Control • Determine Cost • Advice of Charge • Apply the Charge Prepaid Logical Architecture International SIP 2004 / B 2 BUA Convergence for. Slide 10 Prepaid 10

Logical architecture 3/6 TOP-UP User Account Management Rating Event Volume Control Top-Up – Advanced Top-Up functionalities Marketing Package Self Care • • • Voice ATM E-Recharge USSD, SMS POS WEB Control Prepaid Logical Architecture International SIP 2004 / B 2 BUA Convergence for. Slide 11 Prepaid 11

Logical architecture 4/6 SELF-CARE User Account Management – Multi-channel • Voice Rating Event Volume Control Top-Up Marketing Package • USSD, SMS • WEB Self Care Control Prepaid Logical Architecture International SIP 2004 / B 2 BUA Convergence for. Slide 12 Prepaid 12

Logical architecture 5/6 Marketing Package User Account Management Rating Event Volume Control Top-Up “Bouquet” of service. Example: Marketing Package Self Care Control Prepaid Logical Architecture International SIP 2004 / B 2 BUA Convergence for. Slide 13 Prepaid Data Info Service Subscription…. . € 9. 99/month. Alerts………………. . € 0. 20/ea. On demand ………€ 0. 50/10 min. IM Chat Subscription…………€ 8. 99/month. Subscription based € 0. 39/3 min. On demand…………. € 0. 005 per Message MMS Subscription ……. . . € 5/month. Per 20 Messages On demand………. . € 0. 5 per Message Internet Browsing Subscription ……. € 7/month. Per 30 Min or 2 Mbytes On demand………. . € 0. 50/10 min. 13

Logical architecture 6/6 (Call) Control User Account Management - Real Time generic part • Event Volume Control Top-Up Marketing Package Self Care • Authentication • Pre-Delivery Triggers • Rating Fraud Control Interception - Real Time specific part 1. Prepaid Logical Architecture International SIP 2004 / B 2 BUA Convergence for. Slide 14 Prepaid Session – based (duration, volume) 2. Message – based 3. Control Content - based 14

Topics 4 Ferma’s Company profile 4 Prepaid Marketplace 2003/2004 – analysis 4 Prepaid Logical architecture 4 B 2 BUA in a Prepaid Architecture 4 Role 4 Applications 4 Use Cases 4 Keynotes International SIP 2004 / B 2 BUA Convergence for. Slide 15 Prepaid 15

Role of B 2 BUA in a Prepaid Architecture 1. Interception of SIP signaling. User Account Management 2. Authorize transaction. Rating 3. Forward SIP Signaling Top-Up 4. Rate the transaction. Self Care 5. Cut the transaction at credit expiration. SIP B 2 BUA SI P eq ue R P SI International SIP 2004 / B 2 BUA Convergence for. Slide 16 Prepaid e qu st st Re 16 Marketing Package

Applications All SIP based services ! • For Voice IP Trunking. IP • 2. 5 G – Push to Talk – Instant Messaging • 3. G – Video Messaging • Broadband. – Online games – Video on demand International SIP 2004 / B 2 BUA Convergence for. Slide 17 Prepaid 17

Voice Call (1) rized Yes Auth o Rating Top-Up D Self Care g in l ia STP IAM MGC IAM SGW SIP INVIT E B 2 BUA Control X RC C MGW OK Access Network P SI VITE IN MGC IA M X CR NGN Core SGW IAM OK STP MGW g Ringin International SIP 2004 / B 2 BUA Convergence for. Slide 18 Prepaid 18 Marketing Package ? User Account

Voice Call (2) User Account g ck Ba ne To in R Self Care STP ACM MGC SGW B 2 BUA Control P SI 3 18 MGW Access Network SIP 183 MGC AC M NGN Core SGW ACM STP MGW g Ringin International SIP 2004 / B 2 BUA Convergence for. Slide 19 Prepaid 19 Marketing Package Rating Top-Up

Voice Call (3) User Account St a Ra rt te STP ANM MGC ANM SGW MGW CX B 2 BUA Control SIP ACK P SI 0 20 MO OK Access Network SIP 200 Self Care SIP K AC MGC AN M NGN Core SGW ANM STP MGW p Hangu International SIP 2004 / B 2 BUA Convergence for. Slide 20 Prepaid 20 Marketing Package Rating Top-Up

Instant Messaging (Subscription) r Autho Subscribe ok 200 OK Subscribe 200 OK B 2 BUA Control GGSN SGSN Location Server Self Care DNS Inbound Outbound Proxy be cri K 0 O 20 DNS bs Su A Home Network Rating Top-Up Outbound Inbound Proxy Subscribe 200 OK Location Server GGSN SGSN B Home Network International SIP 2004 / B 2 BUA Convergence for. Slide 21 Prepaid 21 Marketing Package A User Account ized ?

Instant Messaging (Presence update) User Account 200 OK NOTIFY [B not signed-in] 200 OK B 2 BUA Control GGSN SGSN Location Server Rating Top-Up DNS Inbound Outbound Proxy [B A Home Network Self Care FY -in] TI NO gned i ts no K 0 O 20 DNS NOTIFY [B not signed-in] Outbound Inbound Proxy 200 OK Location Server GGSN SGSN B Home Network International SIP 2004 / B 2 BUA Convergence for. Slide 22 Prepaid 22 Marketing Package A NOTIFY [B not signed-in]

Instant Messaging (B Signs-in) User Account 200 OK Location Server Rating Top-Up NOTIFY [B signed -in] 200 OK B 2 BUA Control GGSN SGSN DNS Inbound Outbound Proxy K 0 O 20 Outbound Inbound Proxy NOTIFY [B signed-in] 200 OK Location Server REGISTER DNS FY TI in] NO ed n sig [B A Home Network Self Care GGSN SGSN B Home Network International SIP 2004 / B 2 BUA Convergence for. Slide 23 Prepaid 200 OK 23 B Marketing Package A NOTIFY [B signed -in]

Instant Messaging (A chats to B) User Account DNS Inbound Outbound Proxy DNS E AG !] SS ME Man i! [H K 0 O 20 A Home Network Outbound Inbound Proxy LOCATE : B Location Server B@1. 1. 2. 3 GGSN SGSN B Home Network International SIP 2004 / B 2 BUA Convergence for. Slide 24 Prepaid Self Care MES SAG [Hi ! Ma E n !] 200 OK 24 H i an ! ! 200 OK Location Server Rating Top-Up ok M GGSN SGSN MESSAGE [Hi ! Man !] 200 OK Apply Charge B 2 BUA Control B Marketing Package A MESSAGE [Hi ! Man !]

Instant Messaging (B chats to A) User Account U? OR MESSAGE [ORU? ] 200 OK Locate A Location Server B 2 BUA Control Rating Top-Up GE SSA ME U? ] [OR GGSN SGSN Inbound Outbound Proxy Self Care DNS A@1. 1. 2. 3 A Home Network 0 20 OK DNS MESSAGE [ORU? ] Outbound Inbound Proxy Location Server GGSN SGSN B Home Network International SIP 2004 / B 2 BUA Convergence for. Slide 25 Prepaid MESSAGE [ORU? ] 200 OK 25 B Marketing Package A

Topics 4 Ferma’s Company profile 4 Prepaid Marketplace 2003/2004 – analysis 4 Prepaid Logical architecture 4 B 2 BUA in a Prepaid Architecture 4 Role 4 Applications 4 Use Cases 4 Keynotes International SIP 2004 / B 2 BUA Convergence for. Slide 26 Prepaid 26

Keynotes • Prepaid users shall have the possibility to use and pay all new services. • B 2 BUA is a Prepaid enabler for all new convergent services. • The future killer-apps shall target all users regardless their payments method. • 70 % of wireless users will be Prepaid by 2006. Don’t forget them … International SIP 2004 / B 2 BUA Convergence for. Slide 27 Prepaid 27

Contacts n. M Christia ARI anager roduct M keting P Mar Dolet 7 2552 e 3 680 0 Etienne – Franc 60 Rue alakoff Cedex 0 – Mobile : +3 9 92245 M+33 146 12 55 rma. fr ari@fe one : . m Ph christian Email : International SIP 2004 / B 2 BUA Convergence for. Slide 28 Prepaid 28