International Relations and Projects of the Design System

International Relations and Projects of the Design System at the POLITECNICO DI MILANO Anne Schoonbrodt - 2008 -2009 INTERNATIONAL PROJECTS

POLITECNICO DI MILANO Since 1865 the POLITECNICO DI MILANO has been one of the most important universities in Italy. It is a scientific and technological University which forms engineers, architects and, since 1993, designers. INTERNATIONAL PROJECTS

POLITECNICO DI MILANO It is the biggest Italian Polytechnic - The Rector is the head of the institution. -1800 teachers and researchers of which 1. 036 are internal -about 45. 000 enrolled students INTERNATIONAL PROJECTS

POLITECNICO DI MILANO Campus Design, Architecture, Engineering MILANO COMO Architecture, Engineering LECCO CREMONA MANTOVA PIACENZA INTERNATIONAL PROJECTS The Politecnico network dates from 1989, when branches were set up in Como, Lecco, in the suburb of Milano Bovisa, 1991 in Cremona, 1994 in Mantova and 1997 in Piacenza.

POLITECNICO DI MILANO I School of Architecture 9 Schools I School of Engineering III School of Engineering II School of Architecture IV School of Engineering VI School of Engineering III School of DESIGN The dean is the head of a school INTERNATIONAL PROJECTS

POLITECNICO DI MILANO Departments 17 Dipartimento di Architettura e Pianificazione (DIAP) Dipartimento di Bioingegneria Dipartimento di Chimica, Materiali e Ingegneria Chimica Dipartimento di Elettronica e Informazione (DEI) Dipartimento di Elettrotecnica Dipartimento di Energia Dipartimento di Fisica Dipartimento di Industrial Design, Arti, Comunicazione e Moda (INDACO) Dipartimento di Ingegneria Aerospaziale Dipartimento di Ingegneria Gestionale (DIG) Dipartimento di Ingegneria Idraulica, Ambientale, Infrastrutture Viarie, Rilevamento (DIIAR) Dipartimento di Ingegneria Strutturale (DIS) Dipartimento di Matematica Dipartimento di Meccanica Dipartimento di Progettazione dell’Architettura Dipartimento di Scienza e Tecnologie dell'Ambiente Costruito (BEST) INTERNATIONAL PROJECTS

POLITECNICO DI MILANO and Research Education Each Professor contemporarily belongs to a Department for his research and to a Study Course (and consequently to a School) for his teaching EDUCATION Schools Dean of the School RESEARCH AND FINANCING Departments Head of Department INTERNATIONAL PROJECTS Study Course President Research Units Responsible

Departments/ research Schools training Arch. II Aerospace eng. Architecture and planning Architectural project Bioengineering Chemistry Economy and Production Energetics Electronics and information Applied physics Industrial physics and chemical eng. Building eng. Hydraulic eng. Nuclear eng. Structural eng. Mathematics Mechanics INDACO INTERNATIONAL PROJECTS Design Eng 1 Eng 2 Eng 3 ……

POLITECNICO DI MILANO Design System The Design System is compounded of 3 bodies and intends to carry out excellence about Design and to satisfy requests from a technological, productive and professional context in a continuous evolution. INDACO Departmen t Design School: Training INDACO Department: Research POLI. Design: Applied Research, continuous education INTERNATIONAL PROJECTS POLI. Desig n Design School

POLITECNICO DI MILANO Design System The Bovisa Campus INTERNATIONAL PROJECTS

POLITECNICO DI MILANO Design Degrees MASTER Msc 1 st year 4 Undergraduate courses 2 nd year 3 rd year BACHELO R Bsc • Industrial Design • Communication Design • Fashion Design • Interior Design 1 st year 8 Degree Courses 2 nd year • Industrial Design • Communication Design • Fashion Design • Interior Design • Design & Engineering • Product Service System • Furniture Design • Yacht Design INTERNATIONAL PROJECTS

POLITECNICO DI MILANO Design Degrees DOCTORATE Ph. D 1 st year 2 nd year 3 rd year Ph. D Programs and research in Design and Engineering Product Services Interior Communication Fashion Cultural Heritage www. polimi. it/dottorato/ INTERNATIONAL PROJECTS

POLITECNICO DI MILANO Department INDACO The director Research Units -UDR Responsible Professors, full and associates Researchers Phd students Research theoretical and applied Phd education Publications INTERNATIONAL PROJECTS Indaco Design and Engineering Product Services Interior Communication Fashion Cultural Heritage

DESIGN SYSTEM Design courses Specialization Courses and continuous education Design for the electric and electronic domestic appliance industry Yacht Design Ergonomics Fashion&Textile Design Interior Design Movie Design Photo Design Modeling & Prototyping Brand Communication (MBC) Strategic Design (MDS) Design and Lighting Technology (FSE Specialization) INTERNATIONAL PROJECTS Other

POLI. DESIGN CONSORTIUM short courses Hotel Experience Design To project about hotel’s common spaces. Lounge, bar and lobby, but not only, are the today’s subjects of a radical changing: more often, they share new function, different from the traditional concepts, transforming into polifunctional spaces open to the city. Bath Room Design To project about bathroom environment for the public spaces. Outdoor Experience Design To project about private and public external spaces. INTERNATIONAL PROJECTS

POLI. DESIGN Applied research 1. Trends and Scenario Setting 2. Concept Design 3. New Products Development 4. Design Competitions 5. Blue Sky Research INTERNATIONAL PROJECTS PHOTO-LAB Research Focus

INTERNATIONAL RELATIONS AND PROJECTS INDACO Departmen t Relé Office Prof. Luisa Collina Anne Schoonbrodt Francesca Andrich Davide Fassi rele@polimi. it POLI. Desig n INTERNATIONAL PROJECTS Design School

INTERNATIONAL RELATIONS AND PROJECTS Networks Exchange programs Researches Enrolment programs Special Projects Events INTERNATIONAL PROJECTS

EXCHANGE PROGRAMS The exchange programs involve each academic year 150 in coming students and 120 out-going students Erasmus 120 Universities In all European countries Bilateral agreements Argentina Australia Brasil Canada Chile Cina Costarica Ecuador Japan India Israel Mexico USA Singapore Turkey and now RUSSIA About 30 Universities INTERNATIONAL PROJECTS

EXCHANGE PROGRAMS Management Relé Office for international didactic agreements and project Central offices for contracts The students desks with the students advisors The professors/promoters of the agreements INTERNATIONAL PROJECTS

THE NETWORKS opportunities ICSID - ICOGRADA - BEDA CUMULUS Cumulus is the only global association for art, design and media education and research. Cumulus was founded in 1990 and currently has 124 institutional members worldwide. It is a forum for partnership, transfer of knowledge and best practices. www. cumulusassociation. org INTERNATIONAL PROJECTS Partnership

THE NETWORKS opportunities MASTER OF EUROPEAN DESIGN MEDes 7 schools for a joint degree Sweden - Konstfack University College of Arts, Stockolm Scotland - Glasgow School of art France - ENSCI Les Ateliers, Paris 1° anno Germany - Stuttgart School of Design Germany - Koeln International Scool of Design, University 2° Applied Sciences of anno Finland - The University of Art and 3° Design TAIK, Helsinki anno Italy- Politecnico di Milano, School of Design INTERNATIONAL PROJECTS New exchange

THE NETWORKS Exchange Offers MASTER OF EUROPEAN DESIGN MEDes Selective opportunities for talent students Small design student community International design community of professors A joint degree means two diploma’s on the wall! INTERNATIONAL PROJECTS New

MEDes How it works MASTER Msc home institution 1 st year home institution 2 nd year partners institution BACHELOR Bsc 3 rd year 1° anno partners institution 1 st year home institution 2 nd year 3° anno INTERNATIONAL PROJECTS Selection of 4 students per year

MASTER IN PRODUCT SERVICE SYSTEM From the experience of MEDes it was now possible to consider the creation a special course in English MASTER IN PRODUCT SYSTEMS DESIGN SERVICE Opened to 40 students it was the start of the Internationalisation of the School of design INTERNATIONAL PROJECTS

MASTER IN PRODUCT SERVICE SYSTEM INTERIOR brand COMUNICATION merchandising PRODUCT “the combination of product, communication, services, and locations through which a company, or an institution presents itself in integrated form to its reference market“ customer service SERVICES INTERNATIONAL PROJECTS packaging

MASTER IN PRODUCT SERVICE SYSTEM The multinational and multicultural atmosphere allows the students to improve and to learn from each other’s cultures and backgrounds; The first post-graduate Italian Study Course for an international community of students (40 students from around the world, 20 Italian students); The course is held by a team of international professors language: “international” English INTERNATIONAL PROJECTS

TOWARDS ENROLMENT Milan as Design capital attracts young designers Some keywords: design studio, companies, furniture, fashion, design week, luxury, food, interior, lighting, INTERNATIONAL PROJECTS

ENROLMENT International students 210 foreign students are now enrolled in the School of Design in Milan In all master courses there are new students from abraod, the first graduated students have received their diploma in 2007 INTERNATIONAL PROJECTS

SPECIAL PROGRAMS Interior design Schools of GIDE Mechelen Magdeburg Milano Leeds Breda Lugano INTERNATIONAL PROJECTS GIDE Group

SPECIAL PROGRAMS Interior design Interior Design GIDE Group of BACHELOR 3 rd year One common theme One semester of work in Home institution A selection of best works An exhibition and a workshop in one of the schools A publication Definition of a new theme … INTERNATIONAL PROJECTS

GIDE opportunities Case studies related to best practices linked to the urban design issue: PERFORMANCE - Designing for a cultural challenge. Sesto San Giovanni: New performances for the “City of factories” Exhibitions -Sesto San Giovanni (Mi-Italy), Spazioarte, June/July 2005 -Magdeburg(Germany), February 2005 (Gide Exhibition) INTERNATIONAL PROJECTS Research

INTERNATIONAL WORKSHOPS opportunities Urban design in Milan Lyon St Etienne 3 schools TV set design in Milan and Paris 2 schools Product design in Kortrijck 4 schools Product design in Milan with Southampton and Beijing Workshops lead by visiting professors in Milan Frankel and Coleman, Holger Mueller, Markus Bennesh, Peter Di Sabatino, . . More projects are on their way INTERNATIONAL PROJECTS Didactic

INTERNATIONAL RESEARCH EMUDE - Emerging user demands for sustainable solutions (2004/2006) EU funded - Politecnico di Milano/Dipartimento INDACO - National Institute for Consumer Research (Sifo) - Netherlands Organisation for Applied Scientific Research (TNO) - Strategic Design Scenarios (SDS) - Doors of Perseption (Doors) - Philips Design (Philips International) - Joint Research Centre/Institute for Prospective Technological Studies (JRC IPTS) - Central European University, Budapest Fundation (CEU) - Consumer International (CI) INTERNATIONAL PROJECTS - United Nations Environment Progr. (UNEP DTIE)

INTERNATIONAL TRAINING opportunities Companies also are an important tassel in the didactic curriculum, within the framework of Leonardo and New Erasmus training programs are made possible. Some students also prefer to go outside of Europe for such experiences. INTERNATIONAL PROJECTS Work

FASHION INSTITUTE OF TECHNOLOGY Didactic opportunities The campus abroad is now in Milan A special exchange program with 55 FIT students in Milan Courses in English and combined courses in Italian 5 Italian students in New York A project that will become a double degree. INTERNATIONAL PROJECTS

FASHION INSTITUTE OF TECHNOLOGY There are differences in the teaching methods and ways of understanding fashion Milan works for the whole system of the fashion production and distribution line FIT will work more on the making and the creativity Both institutions think that the meeting of the two methods is the real key to the success of a young stylist INTERNATIONAL PROJECTS

POLI. TONG opportunities The new double degree is now ready to start with the Tongji University of Shanghai Member of Cumulus Product design 15 students will come to PSSD ours will go in next Spring semester INTERNATIONAL PROJECTS Didactic

POLI. TONG How it works BACHELOR Bsc home institution MASTER Msc For Italian students 12 O ECT + 30 ECTS Design seminar, Design Studio at TU in English by Italian + Chinese professors and Final Thesis Project in English supervised by Italian + Chinese professors 1°, 2°, 3° year Selection of students home institution 1 st year home institution 2 nd year FIRST SEM partners institution 2 nd year SECOND SEM 3 rd year FIRST SEM INTERNATIONAL PROJECTS

POLI. TONG How it works 1°, 2°, 3° year BACHELOR Bsc home institution MASTER Msc For cinese students 12 O ECT + 60 ECTS Design seminar, Design Studio at TU in English by Italian + Chinese professors and Final Thesis Project in English supervised by Italian + Chinese professors partners institution home institution 1 st year Selection of students 2 nd year FIRST SEM 2 nd year SECOND SEM home institution INTERNATIONAL PROJECTS 3 rd year whole year

EVENTS opportunities Designing Designers conference That’s Design! Exhibition Colourdesign Competitions Design for China Competition INTERNATIONAL PROJECTS Confront

SLIDE TOUR The Labs occupy about 10. 000 m 2 inside the Bovisa Campus Virtual prototyping and reversal eng. Model shop Exhibition workshop Photography Light and colour Multimedia Typography Ergonomic and product usability Environmental requirements of industrial products INTERNATIONAL PROJECTS

FASHION LAB PHOTO-LAB INTERNATIONAL PROJECTS

EXHIBIT LAB Design Services_DI. Lab project INTERNATIONAL PROJECTS

PHOTO & MOVIE LAB Design Services_DI. Lab project INTERNATIONAL PROJECTS

LIGHT & COLOUR LAB Design Services_DI. Lab project INTERNATIONAL PROJECTS VIRTUAL & PROTOTYPING LAB

MODEL LAB Design Services_DI. Lab project INTERNATIONAL PROJECTS

THE CITY OF DESIGN Most agreements start with a visit: come and visit us! Мы надеемся, что в скором времени мы сможем увидеть вас в Милане! www. polimi. it www. designlabs. polimi. it rele@polimi. it Anne Schoonbrodt INTERNATIONAL PROJECTS