International Digital Film Festival INDIA By Pixel International

International Digital Film Festival INDIA By Pixel International & Sapphire 360 Entertainment

Objective The primary objective of the festival hinges on new talent, discovery and innovation emphasizing on audience edification and pleasure, the festival will have a strong ongoing stake in the development of the Indian Digital film industry. Drawing on an expected attendance of over 2000 people, the Festival provides films with the opportunity to be embraced by the public and discovered by the industry.

IDEA To organize a digital film festival, which will not only create content bank but also intellectual property and positive feedback. This will be first of its kind in the country drawing talents from each and every corner. This will give budding talents a chance to prove their worth Objective - The Festival aims to discover the talent of the next generation as well as contributing to the propagation of digital technologies. This festival is a unique combination of entertainment and creations from the cutting edge of digital technologies from across India, Join us to hear the messages from next generation from across India in the best viewing environment.

About Sapphire 360 Entertainment • • • Sapphire 360 Entertainment, as the name suggests, is a “complete solution” to all the Entertainment Content Related News & feature requirements of a publication - be it print web or electronic. We bring you our experience, creativity and commitment for generating content tailored to your needs. Our wide spectrum of services include – content outsourcing, custom and offshore publishing, Public Relations, Scripting, Editing, Copywriting, Case Studies, Ghost Writing, Project Reports, Market Research, Events and promotions, Advertising and Social Media Marketing. As well exemplified by the name Sapphire 360 Entertainment, we take pride in calling ourselves the “complete solution” provider for multidisciplinary businesses. Sapphire 360 Entertainment was founded in 2008 backed by a team of Media Professionals from different corners of the country with the vision of providing a one stop solution to all your media needs.

About Pixel A creative ten member team that eats-breathes-sleeps films, documentaries, shorts and features. With a relentless passion for anything to do with the camera, this team has dreams of revolutionizing the film festival circuit in India. You can also Visit us @ www. pixelinternationalfilms. com

Similar Festivals • Skip City International D-Cinema Festival, Japan • Short Attention Span Digital Video Festival, San Luis Obispo, CA • HD film Festival

Participation • Anyone can participate. There are no barriers to entry, whatsoever. • Students, Independent Filmmakers, independent producers. • Got a digital video camera/mobile camera? What are you waiting for? Participate.

Jury Members (Tentative) Raja Sen Dibakar Bannerjee Onir Abhik Chatterjee Amlan Dutta Rita Bhimani Parth Arora Dev Benegal Nirmal Dhar There will be five members in Jury Gautam Ghosh Javed Akhtar Anurag Basu Rajeev Ravi Rajeev Masand Anupama Chopra Ravi Ranjan Moitra Pratim D. Gupta Shankho Ghosh

Participation Category Details • Feature Film- Upto 120 minutes • Documentary- Upto 55 minutes- 300/50 • Short Film q Category A- Upto 90 minutes- 500/75 q Category B- Upto 3 minutes-200/25 q Entry Fee- Feature Film- Upto 120 minutes -600(INR)/100(us dollar)

Awards & Recognition Grand Prize • Documentary: Prize worth Rs. 50000 • Short Film(A*): Prize Worth Rs. 50000 • Feature film: Prize Worth Rs. 1, 000 • Short Film(B**): 10 Best short films will be chosen. • The 5 awardees will receive Rs. 10000 in cash. • Rest 5 of those 10 chosen will be allocated assignments. *A- upto 90 minutes **B- upto 3 minutes

Screening • Only nominated films will be screened during the festival. • Decision will be taken by Jury and it will be final • For 1 minute film competition: The best 20 films will be screened, the 10 best will get Award. ** The screenings will be supported by alongside gala premieres, panels and seminars, short film programs, music video showcases, free outdoor screenings, live musical performances, and unique signature events.

Per Day Screening • 1 Feature Film + 1 Documentary + 1 Short(A*) + 4 Short(B**) Film Screening will be followed by the Interaction session between the audience & the Maker. *A- upto 90 minutes **B- upto 3 minutes

Media Plan

Media Plan for Digital Film Festival includes the following : v v v v Press Ads Press Conference PR Exercise Billboards Out of Home Media Ads Pre Event Programs Television Coverage Pub Promotions Email campaign Radio Promotions Promotion on Leading Web Portals Digital Media (Online Media) Social Networking Sites

Media Plan v VAS – Publicity tie up with Telecom Service Provider, asking user for vote for the film through SMS. v College Announcements. v Radio Spots v BTL Activities

Target Media Main Line Vernacular Main Line Electronic FM Wire Dailies Magazines Channels Bandwidth Agencies Times of India Ananda Bazar Patrika Cinema Ebong Star Ananda Power FM UNI The Telegraph Protidin Star Dust Zee Bangla Fever FM PTI The Hindu Eenadu Film Fare Aaj Tak Meow FM ANI Hindustan Times Dharitri Majha Cinema Star News Radio Mirchi PR WIRE Mid Day Prajavani India Today Zee News BIG FM DNA Dainik Jagran Mayapuri NDTV RED FM Indian Express Hindustan Times Now Deccan Chronicle Dainik Bhaskar ETV Deccan Herald Rajasthan Patrika P 7 News Central Chronicle Sakal Gujarat Samachar Dinakaran Dinamani

Billboards 15 Hoardings at strategic Locations all over Kolkata Billboards to be up a minimum 10 days prior to the Event giving Good Visibility to the event.

Web Portals Tie up with Major Social Networking Portals, News Portals, Entertainment Portals, Fashion and Lifestyle Portals Banners and Text Ads on search Engines such as Google, Yahoo, Rediff and MSN. And also on various web portals.

Sponsorship Categories • • Main sponsor- 30 Lacs INR Co-sponsor(2)- 20 Lacs INR Associate sponsor(2)- 15 Lacs INR Print and electronic media sponsor Radio sponsor Hospitality and travel sponsor. Outdoor Sponsor

Sponsors Mileage § § § § Sponsors name and logo will be there on the Hoardings Billboard Standees Posters & Banners Print Ads Email Campaign TV Scrolls Backdrop Podium Press Corner Coffee Mugs T-shirts Table tops Emcee announcement Radio Spots Social Networking Sites Web Portals

BENEFITS for Sponsors Maximum scope of Branding Association with an EVENT (one of its kind in the country) The festival will be held on a yearly basis in different corner of the country It will help in propagating new talent

Final Message We are counting on your support, and will be delighted to have our image linked with yours Hoping that our association with you goes a long way. Will be happy to answer any queries you might have.