International Career & Female - overcoming the obstacles Mie Krog Head of Marketing – JYSK Nordic
Mie Krog - Background • Education – Cand Negot. University of Odense – HD. Marketing • Professional Career –Sales & Marketing Trainee - LEGO –Key Account/Export Manager Ki. M’s –Product Manager – Ki. M’s –Brand Manager – LEGO –Project Director – LEGO –Senior Director Global Branding – LEGO –Head of Marketing – JYSK Nordic
JYSK • • International private held company ”Good value for money for your bed, bath, home” 8 Bio. DKK in Turnover 730 shops across Europe • JYSK is in the process of revitalizing the business: – systems, processes, people, products, distribution, branding etc. • I have been hired to support the company in it’s transition from advertising driven to brand driven
Who am I? Mie Boss MOM MKRO Best friend Colleague Sister Aunt
No, I am not schizophrenic! • But it helps…. . – – – to to to be able to balance many different demands on you understand yourself and who you are know your limits know what effect you have on other people be sensitive to others around you If you want to be active in international business
Where am I at in my Career? Horizontal Trial & Error Deliberate Choice Taking Shape Vertical Opportunities Seeing options International Flavour
Key Motivating Factors in International Careers • Increased level of: – – – complexity learning opportunity insights into self and others level of drive and energy variety in type of experiences ”Intensity” ”Change”
A few things to think about… D’s P’s D’s D’s P’s P’s
The Fabulous D’s • Danes – All men aren’t like Danish men – All women aren’t like Danish women • Direct – Speak your mind but realize what effect it has • Dinner – Be sensitive to local customs • Drinks – Do spend time on socializing • Dating – Don’t mix romance and business
The Dominating P’s • Professional – Stay focused and fact based – Emotions and feelings are OK but not enough • Performance – Remember 80/20 - It’s OK to show off and bluff • Prioritisation – Make sure you focus on what is important • Personal motivation – Know what makes you tick and act on it • Private life – Make smart choices
Be prepared…. • Think International – – Do apply for international transfers Feel comfortable speaking other languages Seek international friends Be interested in international business affairs • Organize yourself – – – – Clothing Extra toiletries Comfortable shoes Good luggage Extra wallet and world wide credit cards Always keep your passport with you A good travel agent Flexible arrangements at home (childcare, pets, plants)
And last but not least…. . • Enjoy – Airports – Hotels – Restaurants • And accept - that fixed schedules do not exist - that you can try to plan but won’t always be able to
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