International business teacher: Mrs. Tremble May, 4 th , 2009 Final project Report for investors Nature’s gift
Company's profile “Niagara” - one of the largest Ural Company who carries out activity on manufacture and realization of the aerated drinks and potable water. Was based in 1987. Company’s manufacture is in one of the cities in Ural. The enterprise is equipped by the modern hi-tech tools, own certified laboratory.
Target Segment Population Women Children Others Women are usually purchasing food in the families, besides, women usually care more about health then men. That is why we believe that women will be extrimly interested in our product. They are the growing generation and Canadians as others nations want Them to be healthy, because with the soft Drinks on the existing market, the possibility that children’s health would be “harmed” by current soft drinks is very high.
Needs and wants of consumers Russian consumers • Healthy • Tasty • Accessibility • Quality Canadian consumers
Our Product All drinks of this series have the increased physiological value, have preventive Properties and have regulating an effect on various systems of an organism. . The product possesses stimulating action on the central nervous system, raises working capacity. This drink has set of high awards for quality and taste. A sugar syrup in which gathering of useful taiga grasses and berries is added. Bases prepare from infusions and extracts of grasses and berries at temperature not above 60 С as much as possible to save up and keep all useful substances of this or that extract.
Distribution to Canada • • • Firstly we transfer our product from Ural to Saint Petersburg by train. It will take 5 days and it will cost us 22$ per cubic meter. After we send all our products to Petersburg then we use shipping to transferring to Halifax. This would take approximately 20 to 22 days. The price for 40 foot container is 6900$.
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