INTERCULTURAL COMMUNICATION This work will in business differences is necessary focus on the today and is a between high context and low context skill that will become increasingly communication, the degree to which the required as businessesfactor than explicit expand globally. speaker relies on other Understanding meanings. speech to interpret a culture includes respecting it’s customs, traditions and High context communicators are usually etiquette low indirect and formal, while. context communicators tend to be direct and informal.
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MENU America High Context Culture Low Context Culture LC Communication Examples Conclusion
A few facts about USA Capital: Washington, D. C. Independence Day: July 4, 1776 National Bird: Bald Eagle Area : 9, 631, 418 sq km Largest State: Alaska Smallest State: Rhode Island Largest Cities: New York, Los Angeles, Chicago, Houston, Cities: Philadelphia, San Diego, Detroit, Dallas, Phoenix, San Antonio Border Countries and Oceans: Canada, Mexico, Atlantic Ocean, Gulf of Mexico, Pacific Ocean Population: 295, 734, 134 (July 2005 est. ) Languages: English 82. 1%, Spanish 10. 7%, other Indo-European 3. 8% Religions: Protestant 52%, Roman Catholic 24%, Mormon 2%, Jewish 1%, Muslim 1%, other 10%, none 10% (2002 est. )
In high context cultures, information is either in the physical context or internalized in the person. Behavioral rules are implicit; in other words, the context is supposed to give you the cues you need to behave appropriately. In these cultures, members tend to use a more indirect style of communication. Examples of societies that value this communication style include Japan, Korea, China, and many of the Latin American countries.
In low context cultures, information is part of and conveyed through the verbal content of the communication. The rules and expectations are explained and discussed; individuals tend to prefer a more direct communication style. Example of country that would prefer this communication style includes the United States.
USA Low Context Culture • Direct, simple and clear messages • Low use of non-verbal communication • High reliance on written communication • Rely on facts and evidence for decisions • Schedules are more important than relationships • Flexible and open
Association • Relationships begin and end quickly. Many people can be inside one's circle; circle's boundary is not clear. • Things get done by following procedures and paying attention to the goal. • One's identity is rooted in oneself and one's accomplishments. Social structure is decentralized; responsibility goes further down (is not concentrated at the top). Interaction • Low use of nonverbal elements. Message is carried more by words than by nonverbal means. • Verbal message is explicit. Context is less important than words. • Verbal message is direct; one spells things out exactly. • Communication is seen as a way of exchanging information, ideas, and opinions. • Disagreement is depersonalized. One withdraws from conflict with another and gets on with the task.
Territoriality • Space is compartmentalized and privately owned; privacy is important, so people are farther apart. Temporality • Things are scheduled to be done at particular times, one thing at a time. What is important is that activity is done efficiently. • Change is fast. One can make change and see immediate results. • Time is a commodity to be spent or saved. One’s time is one’s own. Learning • Reality is fragmented and compartmentalized. One source of information is used to develop knowledge. Thinking is inductive, proceeds from specific to general. Focus is on detail. • Learning occurs by following explicit directions and explanations of others. • An individual orientation is preferred for learning and problem solving. • Speed is valued. How efficiently something is learned is important.
"Americans are stupid and unsubtle. And they are fat and bad dressers. "
India. "Americans are always in a hurry. Just watch the way they walk down the street. "
Indonesia. "In the United States everything has to be talked about and analyzed. Even the littlest thing has to be 'Why, why? '. "
Iran. "The first time my American professor told me 'I don't know, I will have to look it up', I was shocked. I asked myself 'Why is he teaching me? '"
The notion of high- and low-context cultures is an important concept to grasp when dealing with international partners and clients. People from highcontext cultures think Americans overstate the obvious, because their communication depends on the actual words that are spoken. Americans, as lowcontext communicators, often find Asians and Latin Americans to be evasive, because they don’t come out and specifically say things
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