Intercultural Business Communication Final Presentation 497751254 簡嘉萱 Carol 497751280 侯岡伶 Jessie 497742253 陳詩婷 Chris
Country / Product Profile
Philippines – Hard Facts Full name • Republic of the Philippines Population • 92, 337, 852 Area • 299, 764 km 2 Capital Major language • Manila • Filipino (Tagalog) Major religion • Catholic Monetary unit • 1 Philippine peso ( ) = 100 centavos GNI per capita • US $2, 060 (World Bank, 2010)
Philippines Culture Overview Ø Reflects the country's complex history first settled by Melanesians • ethnicity, language, food, dance and almost every aspect of the culture Spanish colonized for more than three centuries • had heavily impacted the culture • can be seen in the dance, food and religion U. S. territory for about 40 years • the wide use of the English language, and the modern pop culture. engaged in trading with China, India, Japan
Reasons to Choose Product Filipino Eating Lifestyle l Food is the basis of their social life l Six meals a day l Use fork and spoon Filipino Living Environment l Hot (Avg. temperature - 28°C ) l Humidity (Avg. rainy days - 104/year)
Dou Hua Origin l l l Trace back to Han Dynasty Huainan King → Liu An In order to find medicine to live longer Ingredients l l l Soybeans Water Coagulant (凝固劑) Image Credits : 63288 乾坤網 http: //zhougongjiemeng. 63288. com /zhougongjiemeng/20100327_3871 7. html
Dou Hua various toppings Feature Health choose whatever you like Fresh YUMMY!!
Communication Strategies
Cultural Analysis Language l Philippines－Filipino､English､Chinese l Taiwan－Chinese､English Religion l. Philippines－Catholicism l. Taiwan－Buddhism､Catholicism､Christianity
Cultural Analysis Halo Dou Hua
Market Analysis People l Many Taiwan businessmen & Chinese descendants Trade l Liberal market of the international trade Target Customer l High-income women
Communication strategy l Hospitability l Tolerance l Indirect communication Image Credits : Teacher Trina http: //tx. englishch. com/teacher/trina/level-b/whatto-knowdo-during-the-job-
Business Plan
4 Ps Analysis Product ● ● Dou Hua with various toppings Place ● At Manila ● Near department stores Healthy Promotion Price High-price ● VIP system ● ● Delivery service. (80 pesos=NT 56)
Initiate a contract in the market Limits ● The Philippines's laws Solutions ● ● Joint venture Cooperate with Chinese descendant in Philippines
Pay attention to…… Clothing ● tuxedo or ''barong tagalog'' Image Credits : Wists http: //wists. com/super_starr/tagalo g/8161 e 733601 c 79 ab 35 a 9 b 618 d 75 b 4140 Image Credits : Barongs. Rus http: //www. barongsrus. com/baron g/pinajusi-barong-tagalog-2008 -p 106. html
Pay attention to…… ● To avoid saying ''No'' directly. ● To avoid discussing the political or the religion. Etiquette ● Shaking hands ● How to count number with your fingers? ● Can't drink too much in a banquet.
THANK YOU FOR YOUR ATTENTION
Reference THE FILIPINOS BLOG – EATING LIFESTYLES http: //thefilipinos. wordpress. com/2008/09/08/filipino-eating-lifestyle/ Wikipedia - Culture of the Philippines http: //en. wikipedia. org/wiki/Culture_of_the_Philippines 中華人民共和國國土資源部 - 菲律賓商務禮儀 http: //big 5. mlr. gov. cn/wskt/gwyly/201109/t 20110902_935388. htm Dou Hua Origin http: //www. oecc 2011. org/images/download/25_Tofu%20 Pudding. pdf
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