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INTERATIONAL BUSINESS STRATEGIES.pptx

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INTERATIONAL BUSINESS STRATEGIES By Kalynska Valentyna INTERATIONAL BUSINESS STRATEGIES By Kalynska Valentyna

PLAN Factors of doing business globally Building a broader customer base PLAN Factors of doing business globally Building a broader customer base

FACTORS Build a broader customer base Prevent adverse effects of seasonal business swings in FACTORS Build a broader customer base Prevent adverse effects of seasonal business swings in your domestic market Utilize excess manufacturing capacity sitting idle at home Lower production costs by using lower priced labor abroad

BUILDING A BROADER CUSTOMER BASE Build a Loyalty Ladder to Create Identify a Target BUILDING A BROADER CUSTOMER BASE Build a Loyalty Ladder to Create Identify a Target Market for Direct Mai “Raving Fans”

Create a Referral Program • Discount • Gifts • Invitations to special events • Create a Referral Program • Discount • Gifts • Invitations to special events • Exclusive products • “closed door” sales events

WEED OUT BAD CLIENTS AND CATER TO THEBEST WEED OUT BAD CLIENTS AND CATER TO THEBEST

CREATE STRATEGIC BUSINESS ALLIANCES CREATE STRATEGIC BUSINESS ALLIANCES

USE RADIO, TV, AND NEWSPAPER ADVERTISING § § Advertisers believe that digital media offer USE RADIO, TV, AND NEWSPAPER ADVERTISING § § Advertisers believe that digital media offer more cost effective way to reach target audiences. Internet media now about $20 billion, but that is only 6% of total worldwide media spending. Traditional mass media are losing placement to digital media— particularly newspapers. Television has been hit by the shift to digital, but is responding with partnerships with digital organizations.

TRAIN AND SUPPORT EMPLOYEES TO IMPROVE THEIR SKILLS Increased productivity and performance improvement • TRAIN AND SUPPORT EMPLOYEES TO IMPROVE THEIR SKILLS Increased productivity and performance improvement • Reduced server loads and bandwidth costs • Stricter adherence to corporate policies • Improved customer satisfaction • Increased employee morale and retention • Increased revenue

IMPROVE THE CONVERSION RATE FOR LEADS AND CONTACTS IMPROVE THE CONVERSION RATE FOR LEADS AND CONTACTS

CONVERT A SINGLE CUSTOMER INTO MULTIPLE CUSTOMERS CONVERT A SINGLE CUSTOMER INTO MULTIPLE CUSTOMERS

Go Online and Drive Traffic to the Brick and Mortar Location Increase Visible Exposure Go Online and Drive Traffic to the Brick and Mortar Location Increase Visible Exposure