INTERATIONAL BUSINESS STRATEGIES By Kalynska Valentyna
PLAN Factors of doing business globally Building a broader customer base
FACTORS Build a broader customer base Prevent adverse effects of seasonal business swings in your domestic market Utilize excess manufacturing capacity sitting idle at home Lower production costs by using lower priced labor abroad
BUILDING A BROADER CUSTOMER BASE Build a Loyalty Ladder to Create Identify a Target Market for Direct Mai “Raving Fans”
Create a Referral Program • Discount • Gifts • Invitations to special events • Exclusive products • “closed door” sales events
WEED OUT BAD CLIENTS AND CATER TO THEBEST
CREATE STRATEGIC BUSINESS ALLIANCES
USE RADIO, TV, AND NEWSPAPER ADVERTISING § § Advertisers believe that digital media offer more cost effective way to reach target audiences. Internet media now about $20 billion, but that is only 6% of total worldwide media spending. Traditional mass media are losing placement to digital media— particularly newspapers. Television has been hit by the shift to digital, but is responding with partnerships with digital organizations.
TRAIN AND SUPPORT EMPLOYEES TO IMPROVE THEIR SKILLS Increased productivity and performance improvement • Reduced server loads and bandwidth costs • Stricter adherence to corporate policies • Improved customer satisfaction • Increased employee morale and retention • Increased revenue
IMPROVE THE CONVERSION RATE FOR LEADS AND CONTACTS
CONVERT A SINGLE CUSTOMER INTO MULTIPLE CUSTOMERS
Go Online and Drive Traffic to the Brick and Mortar Location Increase Visible Exposure
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