Intelligent Information Retrieval and Web Search Professor Celso

Intelligent Information Retrieval (and Web Search) Professor Celso A A Kaestner, Ph. D. Brazil 1

Site: www. dainf. ct. utfpr. edu. br/~kaestner/Konstanz/iir. htm 2

Introduction 3

Introduction: Information Retrieval • IR: representation, storage, organization of, and access to information items; • Focus is on the user information need; • User information need: – Find all docs containing information on college football teams which: (1) are maintained by an university and (2) participate in the national tournament. • Emphasis is on the retrieval of information (not data). 4

Data retrieval x Information retrieval • Data Retrieval: – which docs. contain a set of keywords? – well defined semantics; – a single erroneous object implies failure! • Information Retrieval (IR): – information about a subject or topic; – semantics is frequently loose; – small errors are tolerated. • IR system: – interpret contents of information items; – generate a ranking which reflects relevance; – notion of relevance is most important. 5

Information Retrieval (IR) • The indexing and retrieval of textual documents. • Searching for pages on the World Wide Web is the most recent “killer app. ” • Concerned firstly with retrieving relevant documents to a query. • Concerned secondly with retrieving from large sets of documents efficiently. 6

Typical IR Task • Given: – A corpus of textual natural-language documents. – A user query in the form of a textual string. • Find: – A ranked set of documents that are relevant to the query. 7

IR System Document corpus Query String IR System Ranked Documents 1. Doc 1 2. Doc 2 3. Doc 3. . 8

Relevance • Relevance is a subjective judgment and may include: – Being on the proper subject. – Being timely (recent information). – Being authoritative (from a trusted source). – Satisfying the goals of the user and his/her intended use of the information (information need). 9

Keyword Search • Simplest notion of relevance is that the query string appears verbatim in the document. • Slightly less strict notion is that the words in the query appear frequently in the document, in any order (bag of words). 10

Problems with Keywords • May not retrieve relevant documents that include synonymous terms. – “restaurant” vs. “café” – “PRC” vs. “China” • May retrieve irrelevant documents that include ambiguous terms. – “bat” (baseball vs. mammal) – “Apple” (company vs. fruit) – “bit” (unit of data vs. act of eating) 11

Beyond Keywords • We will cover the basics of keyword-based IR, but… • We will focus on extensions and recent developments that go beyond keywords. • We will cover the basics of building an efficient IR system, but… • We will focus on basic capabilities and algorithms rather than system’s issues that allow scaling to industrial size databases. 12

Intelligent IR • Taking into account the meaning of the words used. • Taking into account the order of words in the query. • Adapting to the user based on direct or indirect feedback. • Taking into account the authority of the source. 13

IR System Architecture User Interface User Need User Feedback Query Ranked Docs Text Operations Logical View Query Operations Searching Ranking Indexing Database Manager Inverted file Index Retrieved Docs Text Database 14

IR System Components • Text Operations forms index words (tokens). – Standardization (caps …) – Stopword removal – Stemming • Indexing constructs an inverted index of word to document pointers. • Searching retrieves documents that contain a given query token from the inverted index. • Ranking scores all retrieved documents according to a relevance metric. 15

IR System Components (continued) • User Interface manages interaction with the user: – Query input and document output. – Relevance feedback. – Visualization of results. • Query Operations transform the query to improve retrieval: – Query expansion using a thesaurus. – Query transformation using relevance feedback. 16

IR and the Web • IR at the center of the stage: – Advent of the Web changed this perception once and for all: • • universal repository of knowledge; free (low cost) universal access; no central editorial board; many problems though: IR seen as key to finding the solutions! 17

IR and the Web • And more: • Most of the human task employ the treatment of information in textual and/ or graphic form (Lyman, 2003); • How Much Information project (Berkeley): www. sims. berkeley. edu/how-much-info-2003. • Each person generates 800 Mbytes / year. 18

IR and the Web In 2002: 5 Exabytes of new information; • Magnetic media (HD’s): 92%; • Films: 7%; • Print material: 0, 01%; • Optical media: 0, 002%. 5 Exabytes = 5 million Terabytes = 5. 000 bytes; 2 times the amount of 1999, given an increasing rate of 30% / year. 19

IR and the Web Information flow - radio, TV, Internet: • 18 Exabytes of new information in 2002; • 3, 5 times of the amount stored; • Telephone lines (and cell phones): 98%; • 320 million hours of radio and TV transmissions, with 70 million new hours, with 81 Gigabytes of texts. 20

IR and the Web Email: • 31 billion of e-mails / year = 400. 000 Tbytes of new information; The Internet (Web): • 170 Tbytes of information = 17 times the printed content of the US Library of Congress. 21

IR and the Web Search sites: • “Yahoo”, “Google”, etc. = the 1 st option of access for the users; • A typical Internet user: 11 h 20 m / month; • Access to the desired information = 1 / 3 of the period; • The user is obliged to verify if the received information is the desired one, and several times is impossible to recover the information needed. 22

IR and the Web • Information Glut or Information Overload: is the main challenge to be surpassed by automatic text treatment systems. 23

Web Search • Application of IR to HTML documents on the World Wide Web. • Differences: – Must assemble document corpus by spidering the web. – Can exploit the structural layout information in HTML (XML). – Documents change uncontrollably. – Can exploit the link structure of the web. 24

Web Search System Web Spider Document corpus Query String IR System 1. Page 1 2. Page 2 3. Page 3. . Ranked Documents 25

Other IR-Related Tasks • • Automated document categorization Information filtering (spam filtering) Information routing Automated document clustering Recommending information or products Information extraction Information integration Question answering 26

History of IR • 1960 -70’s: – Initial exploration of text retrieval systems for “small” corpora of scientific abstracts, and law and business documents. – Development of the basic Boolean and vector-space models of retrieval. – Prof. Salton and his students at Cornell University are the leading researchers in the area. 27

IR History Continued • 1980’s: – Large document database systems, many run by companies: • Lexis-Nexis • Dialog • MEDLINE 28

IR History Continued • 1990’s: – Searching FTPable documents on the Internet • Archie • WAIS – Searching the World Wide Web • Lycos • Yahoo • Altavista 29

IR History Continued • 1990’s continued: – Organized Competitions • NIST TREC – Recommender Systems • Ringo • Amazon • Net. Perceptions – Automated Text Categorization & Clustering 30

Recent IR History • 2000’s – Link analysis for Web Search • Google – Automated Information Extraction • Whizbang • Fetch • Burning Glass – Question Answering • TREC Q/A track 31

Recent IR History • 2000’s continued: – Multimedia IR • Image • Video • Audio and music – Cross-Language IR • DARPA Tides – Document Summarization 32

Related Areas • • • Database Management Library and Information Science Artificial Intelligence Natural Language Processing Machine Learning 33

Database Management • Focused on structured data stored in relational tables rather than free-form text. • Focused on efficient processing of welldefined queries in a formal language (SQL). • Clearer semantics for both data and queries. • Recent move towards semi-structured data (XML) brings it closer to IR. 34

Library and Information Science • Focused on the human user aspects of information retrieval (human-computer interaction, user interface, visualization). • Concerned with effective categorization of human knowledge. • Concerned with citation analysis and bibliometrics (structure of information). • Recent work on digital libraries brings it closer to CS & IR. 35

Artificial Intelligence • Focused on the representation of knowledge, reasoning, and intelligent action. • Formalisms for representing knowledge and queries: – First-order Predicate Logic – Bayesian Networks – Others … • Recent work on web ontologies and intelligent information agents brings it closer to IR. 36

Natural Language Processing • Focused on the syntactic, semantic, and pragmatic analysis of natural language text and discourse. • Ability to analyze syntax (phrase structure) and semantics could allow retrieval based on meaning rather than keywords. 37

Natural Language Processing: IR Directions • Methods for determining the sense of an ambiguous word based on context (word sense disambiguation). • Methods for identifying specific pieces of information in a document (information extraction). • Methods for answering specific NL questions from document corpora. 38

Machine Learning • Focused on the development of computational systems that improve their performance with experience. • Automated classification of examples based on learning concepts from labeled training examples (supervised learning). • Automated methods for clustering unlabeled examples into meaningful groups (unsupervised learning). 39

Machine Learning: IR Directions • Text Categorization – Automatic hierarchical classification (Yahoo). – Adaptive filtering/routing/recommending. – Automated spam filtering. • Text Clustering – Clustering of IR query results. – Automatic formation of hierarchies (Yahoo). • Learning for Information Extraction • Text Mining • Text Summarization 40