INTELLIGENT BUSINESS PRE-INTERMEDIATE BUSINESS ENGLISH Student: Mikheev A. V. Group: RI-210204 s Teacher: Sherbakova N. S.
UNIT 1 Activities This unit tell us about companies. Companies have different activities: part of companies manufactured or produce goods, second part of companies – retailers – sell goods, other companies provide services.
UNIT 2 Data Computer databases store huge amounts of data or information. Information technology makes it easy. Companies collect information about people and conduct research into people buying habits - that they can improve their marketing.
UNIT 3 Etiquette Rules for being polite in a social group – etiquette. It’s important for people, who often have to make new contacts and build relationships. Some situations are formal, other are informal.
UNIT 4 Image is the general opinion most people have of company or product. Brand image is the opinion people have of a brand. Branding Name Logo Identify advertising campaigns
UNIT 5 Success General - you must have idea. But also, you must have good business plan, you need to know demand for the products or services and beat the competition, finance the operation and find customers. Then you have a good chance of making profit and call your business success.
UNIT 6 Future Man is constantly exploring new possibilities and making new discoveries. New technology will shape our future and open up new opportunities for business. But developing a new technology needs a lot of time and money. new discoveries funding Profit
UNIT 7 Location The location of a business can be an important factor for its growth. If a company wants to set up an office in a new location it needs to be sure that the region has a stable economy and good infrastructure. After deciding on the location, company has to find a good site for its premises. low taxes in developing regions
UNIT 8 Job-seeking Regional online jobmarket 1. Job-market for job-seekers. 2. Job advertisements and online job market for people, who know what kind of job they want. 3. Careers advisers for other people, advisers help them. 4. Large companies have a HR Department for recruitment and hiring employees
UNIT 9 Selling Methods of selling Use sales promotions and advertising media B 2 B Sales representatives Direct mail
UNIT 10 Price Set the price of a products – it’s not easy for companies. A lower price may help to increase sales. As a result, the company may have to cut costs to keep prices down. Graphs can help companies to choose the right pricing strategy
UNIT 11 Insurance Many companies take out insurance policies to protect against another risks. Policyholder has to pay a yearly premium to the insurance company which then provides cover against financial loss. Very unusual insurance accident
UNIT 12 Service Most important part of a company's sales strategy is a customer satisfaction, so companies try to provide good customer service. Good customer service consist of high quality product and services, answering queries and handling complaints systems, easy payment system.
UNIT 13 Productivity In manufacturing, productivity means the amount of goods produced in relation to the work, time and money needed to produce them. Manufacturing optimization Up-to-date technology JIT delivery Build to order Final assembly
UNIT 14 Creativity We say that people are creative when they have new ideas that challenge the traditional ways of thinking. Creative people have innovative ideas for new products and find imaginative ways to sell.
UNIT 15 Motivation People work hard because they are motivated to archive something. Many companies encourage hard work. In the past, motivation for staff is the chance of promotion to senior positions. Nowadays, people change jobs more often. Companies have to find ways to attract talented workers – for example by creating a more exciting working environment.
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