INTELLDS PRESENTATION The UK s Leading Data Provider WHO

INTELLDS PRESENTATION The UK’s Leading Data Provider WHO ARE IDS WHY IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

IDS PRESENTATION AGENDA WHO ARE IDS DATA & QUALITY WHY OUR DATA IS BETTER WHO WE ARE / WHO I AM WHY IDS WILL DELIVER FOR YOUR BUSINESS WHY INTELLDS? REVIEW THE QUALITY OF OUR DATA EVIDENCE & CASE STUDIES WHY IDS WHAT MAKES US NUMBER ONE! TAKE AWAY IMPORTANT POINTS INDEPENDENT RESEARCH INTO DATA & CASE STUDIES / TESTIMONIALS WHO ARE IDS WHY IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

IDS SUMMARY LET US INTRODUCE INTELLIGENT DATA SERVICES WHO ARE IDS WHY IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

IDS SUMMARY …AND YOUR ACCOUNT MANAGER WHO ARE IDS WHY IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

YOUR ACCOUNT MANAGER IDS PRESENTATION WHO I AM ABOUT YOU ACCOUNT MANAGER WHO ARE IDS WHY IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

IDS WHO ARE IDS § § § § WHO ARE IDS PRESENTATION The UK’s leading data specialist Privately owned company Established 2005 Data is wholly owned and managed by IDS Originally built as an online directory to rival the likes of Yell. com Data owner of a comprehensive UK B 2 B Database Compete directly against established / traditional data owners No third party investment WHY IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

INTELLDS PRESENTATION WHO ARE IDS WHY IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

IDS B 2 B POSTAL /TELEMARKETING OVERVIEW Full Postal Address 2, 046, 558 Telephone Number 2, 046, 558 Fax Number 4 million businesses pre-cleanse 2, 046, 558 Postcode OVERVIEW 589, 645 Sic Code IDS DATA 1, 965, 697 Employee WHY IDS 2, 045, 621 Market Sector Code WHO ARE IDS PRESENTATION 2, 044, 864 IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

IDS B 2 B EMAIL DATABASE PRESENTATION § Wholly owned email database of 850 k opt-in emails § Use third party call centre to collect email data opted in for third party marketing § Adding over 100 k records per quarter § Email addresses validated every 8 weeks § Follow DMA guidelines for electronic third party marketing WHO ARE IDS WHY IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

IDS B 2 B Email Database opt-in process Email addresses validated every 8 weeks WHO ARE IDS WHY IDS PRESENTATION § Email addresses collected as part of research and updates § Individuals asked to confirm that they are happy for their details to used for marketing purposes by third party companies § Emails are then passed to Intelligent Data § Intelligent Data then send an email confirming the information that is held for that individual § Individuals are asked to amend details if incorrect or to unsubscribe if they wish § Re-confirmation email sent every 8 weeks IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

INTELLDS PRESENTATION WHO ARE IDS WHY IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

IDS OUR DATA PRESENTATION WHY IS OUR DATA BETTER? JUST A FEW OF THE CHECKS WE COMPLETE Our call centre make over 170 k verification calls per month WHO ARE IDS WHY IDS DATA IDS QUALITY 170 k CALLS PER MONTH EVIDENCE CASE STUDIES TAKEAWAY

IDS OUR DATA PRESENTATION WHY IS OUR DATA BETTER? JUST A FEW OF THE CHECKS WE COMPLETE Data Bureau benchmark our data against all it’s managed UK lists WHO ARE IDS WHY IDS DATA IDS QUALITY DATA BUREAU BENCHMARK EVIDENCE CASE STUDIES TAKEAWAY

IDS OUR DATA PRESENTATION WHY IS OUR DATA BETTER? JUST A FEW OF THE CHECKS WE COMPLETE WHO ARE IDS WHY IDS Postal/telephone file refreshed and updated every 28 days with up-to-date company/contact information IDS DATA IDS QUALITY 28 DAY REGULAR UPDATES EVIDENCE CASE STUDIES TAKEAWAY

IDS OUR DATA PRESENTATION WHY IS OUR DATA BETTER? JUST A FEW OF THE CHECKS WE COMPLETE We also use traditional external third party validation WHO ARE IDS WHY IDS DATA IDS QUALITY Companies House BT Royal Mail Business Directories News & Media Dept of Trade & Industry EVIDENCE CASE STUDIES TAKEAWAY

IDS OUR DATA PRESENTATION WHY IS OUR DATA BETTER? JUST A FEW OF THE CHECKS WE COMPLETE Use third party Call Centre to collate and opt-in email addresses WHO ARE IDS WHY IDS DATA IDS QUALITY OPT-IN E -MAIL ADDRESSES EVIDENCE CASE STUDIES TAKEAWAY

IDS QUALITY PRESENTATION 170 k Calls Per Month MULTI CHANNEL VERIFICATION PROCESS DAILY, WEEKLY, MONTHLY CLEANING CYCLE Top 8 Online Directories News & Media 170 k Monthly Verification Calls DATA Bureau Royal Mail London & Edinburgh Gazette BT OSIS Companies House WHO ARE IDS WHY IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

IDS QUALITY PRESENTATION CHECKS & VERIFICATIONS JUST A FEW OF THE CHECKS WE COMPLETE AS PART OF OUR MONTHLY 170 K VERIFICATION CALLS Addres Email Industry Telephone DM number type verified Verification address s call made verified Employee Company Title name size verified QUALITY DATA WHO ARE IDS WHY IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

IDS 97% ACCURACY PRESENTATION SO WHAT DOES THIS MEAN? TELEPHONE DATA WHO ARE START NEUTRA IDS WHY IDS ABOUT US WHO WE ARE IDS DATA WHY INTELDS OUR TARGETS IDS BUSINESS YOURQUALITY CHARTS & TRENDS 97% ACCURACY GUARANTEED MAILING DATA EVIDENCE OUR DATA THE WORKFLOW CASE STUDIES SURVEY MEDIA TAKEAWAY CASE STUDIES CONCLUSIONS

IDS 90% DELIVERABILITY SO WHAT DOES THIS MEAN? PRESENTATION 90% DELIVERABILITY GUARANTEED EMAIL DATA WHO ARE START NEUTRA IDS WHY IDS ABOUT US WHO WE ARE IDS DATA WHY INTELDS OUR TARGETS IDS BUSINESS YOURQUALITY CHARTS & TRENDS EVIDENCE OUR DATA THE WORKFLOW CASE STUDIES SURVEY MEDIA TAKEAWAY CASE STUDIES CONCLUSIONS

IDS 90% Email Deliverability EMAIL PERFORMANCE PRESENTATION INDUSTRY AVERAGE THE STATS SPEAK FOR THEMSELVES 90% Guaranteed Connectivity Open Rate 10% Click –Thru Rate 1. 5% WHO ARE IDS WHY IDS IDS DATA IDS QUALITY Average Open Rate 15% Average Click-Thru Rate 5% EVIDENCE CASE STUDIES TAKEAWAY

INTELLDS PRESENTATION WHO ARE IDS WHY IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

IDS ABOUT US PRESENTATION WHY ARE WE DIFFERENT? Directory / Advertising Data § § IDS DATA IS CORE WHO ARE IDS WHY IDS § § IDS DATA IDS QUALITY Priority is to sell advertising Bias towards Business to Consumer related industries Verification timescale 18 to 24 months Multi-classification replaces primary EVIDENCE CASE STUDIES TAKEAWAY

IDS ABOUT US PRESENTATION IDS NUMBER ONE OUR CORE BUSINESS IS DATA Data wholly owned – IDS have complete control Every prospect within database has been telephone THAT’S WHAT WE THINK! verified within past 12 months 100% focus on providing most accurate data set for DM purposes Comprehensive coverage of all business sizes and industries WHO ARE IDS WHY IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

INTELLDS PRESENTATION WHO ARE IDS WHY IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

IDS TELEPHONE RESEARCH SURVEY An independent test now shows that Intelligent Data Services is PRESENTATION the UK’s leading data supplier. IDS have undertaken an independent audit of 5 leading data suppliers in the UK. Data was randomly provided by list owners or through independent data bureau. WHO ARE IDS WHY IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

IDS TELEPHONE RESEARCH SURVEY Impartiality PRESENTATION § Independent call centre employed to verify the data, telephone numbers, company, address line 1 & contact names § File sources masked to ensure no influence over results. WHO ARE IDS WHY IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

IDS SUMMARY RESULTS PRESENTATION Batch 99% 97% 94% 89% File 2 98% 95% 90% 88% File 1 98% 95% 77% 73% File 3 98% 94% 89% 71% File 4 95% 83% 84% 86% 73% Total WHY IDS % Correct Company IDS WHO ARE IDS % Correct Telephone % Connect to correct company 97% 93% 87% 83% IDS DATA IDS QUALITY EVIDENCE % Address Line 1 % named correct contact correct CASE STUDIES TAKEAWAY

IDS SUMMARY RESULTS PRESENTATION § We surpassed our competitors on telephone connectivity; 2% higher than our competitors average § We were 4% higher for numbers connecting to the correct company than our average competitor and 14% higher than our worst performing competitor. § We topped the board on address accuracy with our data performance with our addresses being 7% more accurate that our average competitor. § Our contact names were 89% accurate compared to just 83% of our average competitor, ensuring that when the number connects you are speaking to the right person. WHO ARE IDS WHY IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

IDS EMAIL RESEARCH SURVEY PRESENTATION An independent test has shown that Intelligent Data Services is the UK’s leading email supplier. Find out why Intelligent data are really the best! IDS have undertaken an independent audit of 5 leading email data suppliers in the UK. Data was provided at random by list owners or through independent data bureau. WHO ARE IDS WHY IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

IDS EMAIL RESEARCH SURVEY Find out why Intelligent data are really the best! WHO ARE IDS WHY IDS PRESENTATION Impartiality § Same Creative § Same Subject Line § Independent Third Party Broadcaster § File sources masked to ensure no influence over results IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

SUMMARY RESULTS IDS PRESENTATION IDS Sent % Open % Hard Bounce % Soft Bounce % Total Bounces § Our open rates far surpassed our competitors; 4 times higher open rates than our leading IDS 500 19% 2% 5% 7% competitors File 1 500 § Our level of bounces were 5% lower than our competitors 4% 4% 12% 16% File lower than our average competitor 14% 500 4% 3% § Our average hard bounce rate was 2%, 1% 2 17% File 3 500 3% § Our average soft bounce rate was half the rate of our average 3% competitor 9% 12% RIVAL File 4 WHY IDS DATA 3% 2% 9% 11% Total WHO ARE IDS 500 2500 7% 3% 10% 12% IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

INTELLDS PRESENTATION WHO ARE IDS WHY IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

IDS QUALITY • Highest quality data available within market • Highest quality of Account Management within market • Highest ROI results IDS PRESENTATION 74% RETENTION 2011 MARKET INDUSTRY AVERAGE 42. 1% (source: Database Marketing Magazine) WHO ARE IDS WHY IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

IDS ACCOUNT MANAGERS PRESENTATION § DEDICATED ACCOUNT MANAGERS § DEDICATED FULFILMENT MANAGER § WEALTH OF EXPERIENCE IN DM MARKET § MONTHLY CUSTOMER SURVEY CONDUCTED AND PUBLISHED IDS BECOME IDS INTEGRAL WHY AN IDS DATA WHO ARE IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

IDS YOUR BUSINESS PRESENTATION HOW DO WE ACHIEVE THIS FOR YOU? WORK WITH YOU TO FORMULATE STRATEGIES ENSURE YOU RECEIVE YOUR ROI UNDERSTAND YOUR BUSINESS OBJECTIVES CUSTOMISE YOUR MARKETING STRATEGIES WHO ARE IDS WHY IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

IDS WHY US PRESENTATION WHY PARTNER WITH IDS WHAT WE DO. RETURN OF INVESTMENT QUALITY DATA WITH HIGHEST QUALITY GUARANTEES PARTNER WITH IDS THE INDUSTRY LEADER WHO ARE IDS WHY IDS DATA IDS QUALITY EVIDENCE ROI SECURE THE HIGHEST ROI POSSIBLE INVESTMENT GET AHEAD OF YOUR COMPETITION BY PARTNERING WITH THE BEST IN THE MARKET CASE STUDIES TAKEAWAY

IDS YOUR BUSINESS PRESENTATION WE CAN MAKE YOU MARKET LEADER OUR COMMITMENT TO YOU Intelligent Data are now listed as one of the TOP 90 companies in Scotland as quoted by the Scottish Business Awards. AND GET YOU AHEAD OF YOUR COMPETITORS WHO ARE IDS WHY IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

IDS YOUR BUSINESS AND INCREASE YOUR PROFITS OUR COMMITMENT TO YOU WE WILL GENERATE NEW CUSTOMERS WE WILL GENERATE YOU NEW CUSTOMERS WHO ARE IDS WHY IDS PRESENTATION IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

IDS OUR CLIENTS WHO ARE IDS WHY IDS DATA PRESENTATION IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

IDS OUR CLIENTS WHO ARE IDS WHY IDS DATA PRESENTATION IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

IDS TESTIMONIALS PRESENTATION Josh Hull Adam Brown QUOTES Data Manager, British Red Cross General Manager of Certified Quality Systems Ltd. WHAT THEY SAY ABOUT US. As a provider of quality data within the business sector, when we our direct marketing targets. Substantial amount of Business to Business data in order to meetrequire data I know exactly where to go - Intelligent Data Services gives us the data that we require for our marketing campaigns, no matter how specific our requirements are. The performance of our previous supplier (Experian) was in question and we set about sourcing a new supplier that could meet our requirements in terms of numbers and quality. After our extensive supplier Competitive prices along with excellent customer service means that I look forward to working with approval process was complete it was clear that Intelligent Data Services were the best fit for our IDS throughout company. 2012. Yours Faithfully We, as a Quality Management System Certification Body, demand the same level of quality from our suppliers as we expect our certified clients. Intelligent Data Services have more than met our expectations by supplying data on time and within the 97% accuracy percentage promised during our initial discussions a vast improvement on our previous data supply. With this in mind we have no hesitation in recommending Intelligent Data Services to supply all your data requirements. Yours Faithfully WHO ARE IDS WHY IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

IDS TAKEAWAY POINTS PRESENTATION MAXIMISE YOUR ROI WITH IDS 74% OF OUR CUSTOMER USE US AGAIN AND AGAIN OUR INVESTMENT INTO YOUR BUSINESS IS OUR DATA AND EXPERTISE OUR DATA IS 97% ACCURATE WE OWN ALL OUR DATA! WHO ARE IDS WHY IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY

IDS CONTACT US PRESENTATION ACCOUNT MANAGER Intelligent Data Services Ltd 7 th Floor, 144 West George Street Glasgow G 2 2 HG WWW. INTELLIGENTDS. CO. UK WHO ARE IDS WHY IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY