3b0a2e0e14e74c46adee65ec1c8e4296.ppt
- Количество слайдов: 43
Institutional Investors’ Conference Stock symbol: 2063 Sheh Kai Precision Co. , Ltd. Presenter: Lin, Shan An October, 2017
Abstract A. Current status of the company B. Product and niche market C. Performance of the company D. Vision
A. Current status of the company
General Information v Paid-up capital: NTD 450, 000 v Main product: Bi-metal self-drilling screw、 Bi-metal screw anchor、 Dual hardness screw anchor 、SDS-Plus drill bit、 Stainless steel wire v Esablishment : June, 1992 (OTC- listed in Sep, 2017) v Main operation: No. 1, Bengong 1 st Rd. , Gangshan Dist. , Kaohsiung City 82059, R. O. C. (Taiwan) v Produciton sites: Benjhou plant(screw and screw anchor)、 Luzhu plant(stainless steel wire)、 Zhunan plant(SDS-Plus drill bit) v Employee: 287 (9. 30. 2017)
Product and niche market 3/16/2018
Simple but not easy
Screw Industry Screw Kingdom Industry Cluster Industry Shifting Overseas Fierce Competition Product Positioning
核心技術 Bi-metal product positioning Unique technology Less competition Certificate HSS drill bit Welding technology Bi-metal screw anchor SDS-Plus drill bit Partial heat treatment High– frequency induction and quenching hardening DUAL HARDNESS Wiredrawing of SS Wire processing Wire application integration 3/16/2018
Craft of welding 300 series of Austenitic SS Alloy steel 300 series of Austenitic SS 400 series of alloy steel 300 series of Austenitic SS Alloy steel Bi-metal screw ( Application of SS plate) Screw anchor Concrete screw
Welding technology Stainless steel Solar-panel hanger bolt Carbon steel Internally threaded screw anchir (Fire system, tube) Medium carbon alloy steel Tungsten carbide SDS plus drill bit
公司產品應用 • Corrugated metal roofing sheet • Insulation • Curtain wall • Window • Anti-corrosion wood • Thin steel plate connecting Self-drilling screw(Steel constructio n) Screw anchor • Concrete fixing Sharp screw(Thin metal frame) Application of stainless steel plate • Chemical factory、 corrosion • Metro station • Skylight 3/16/2018
Operation model Strategi c alliances Core competiveness Product uniqueness Automatic welding & Highfrequency induction heat treatment Core technology derivation Product positioning Complex manufacturi ng process、 quality control Automatic tool、 cutting tool Bi-metal derivation
SWOT(Bi-metal screw) 1. Sheh Kai possesses the key technology and producing process 2. High-value product. quality priority. less pressure from price 3. Main market locates in Europe. Sheh Kai is famous for producing for these customers with DIBt. 1. Limited product range 2. OEM 3. Enhance direct sale capacity 3. Influential European CPR and German market 1. Stricter regulation on steel construction 2. Demand in the USA, China, Hong Kong and Australia increases. 3/16/2018 1. Competitors multiply 2. Intention to copy our successful experience 3. Market order disturbance
• Bi-metal screw Year 101 102 Sales 458, 137 344, 506 Quantity 139, 692 Interest Capcity Item listed 106 (1 -9) 104 105 447, 180 398, 845 476, 070 419, 362 101, 053 135, 656 122, 436 151, 176 136, 270 36. 10% 37. 40% 40. 05% 41. 85% 41. 69% 40. 41%(註) 14, 000 15, 000 Interest: from January to June data 103 16, 500 19, 000
• Bi-metal screw European sales Year 104 105 106 (1 -9) 276, 538 233, 918 268, 088 239, 870 53, 788 85, 307 71, 075 88, 117 80, 465 128, 353 80, 445 107, 759 64, 580 50, 970 52, 425 Key customer-H 53, 938 46, 385 53, 301 53, 719 54, 866 37, 287 Key customer-A 19, 826 1, 564 14, 246 41, 681 45, 101 37, 391 Key customer-EJ 68, 726 9, 516 39, 118 10, 581 31, 178 34, 798 101 102 Sales 320, 709 181, 913 Quantity 96, 324 Key customer-E Item listed 103
• European bi-metal screw market share 24. 00% 8. 00% 20. 00% 10. 00% 4. 00% A B C D E F SK-OEM
• Bi-metal screw sales to America
• Bi-metal screw sales to China and HK
Features of screw anchor
Comparison with trasitional anchor
Market of bi-metal screw anchor v Demand in such product in America and Europe is expect to increase 15% annually. Demand in bi-metal screw anchor has been seen to be exploded. v Sheh Kai is looking forward to the ETA approval from DIBt by the end of 2017 (Threshold to European market )
• Sales of bi-metal screw anchor
SWOT(Bi-metal screw anchor) 1. Threshold to manufacture such product is quite high. 2. Sheh Kai is one of the two companies that are capable to produce such product. (Second to German company HECO) 3. Expecting ETA approval 1. Regulation of construction corrosion has been stricter. 2. Capacity worldwide of such is not enough. 3. Screw anchor is replacing traditional anchor. 3/16/2018 1. High price 2. Enhance direct sale and strategic alliances after certified. 1. Competive market 2. Copy our product 3. Market disturbance
• Sales of dual hardness screw anchor
• Screw anchor sales in America
• Screw anchor sales in Oceania
• Bimetal screw anchor sales in Europe
SDS-Plus drill bit application Complete range : Ø Minimum : Working length 25 mm X (Ø 3. 2 mm) Ø Longest: 1000 mm L X (Ø 12, 13, 16 mm) in full length; Sheh Kai provides all sizes。 Ø Biggest diameter: Ø 19, 20 mm, In development; expected to finish by the end of 2017
Welded VS Inserted tungsten carbide to support Welded VS Inserted(Plug in)
Advantages in Geometry 1. More space for dust venting 2. Fast speed 3. Effective cutter expanded to prolong lifetime 4. Strong center optimizes positiong.
Major competitor 類型 創立 年 Competitor 國家 PG M SDS-plus drill bit type Capacity Lichtenstei Inserted 2 -cutter、 welded 500000 V n 4 -cutter pcs/Day Inserted 2 -cutter、 welded 500000 Germany V 4 -cutter pcs/Day China V Inserted 2&4 -cutter USA/Germ Inserted 2 -cutter、 welded V any 4 -cutter Inserted 3 -cutter. Welded 3 Japan -cutter France V Inserted 2&3 -cutter Value Up to 20 billion Up to 15 billion Hilti Robert Bosch Gmb. H 1886 Bosch Power Tools (China) 1995 Dewalt/BBW 1922 Makita Corporation 1915 Diager 1956 Drebo 1979 Germany V Inserted 2&4 -cutter Heller 1583 Germany V Inserted 3 -cutter 1916 V Inserted 3 -cutter 1884 China/USA V Inserted 2 -cutter Ningbo Sunny Tools Co. , Ltd 2006 China V Inserted 2 -cutter Zhejiang Dewei Cemented Carbide Manufacturing Co. , LTD N/A China V Inserted 2 -cutter Zhen Jiang HTT Tool Co. , LTD Brands & Producer 1941 N/A China V Inserted 2 -cutter Sanko Techno 1964 Japan Inserted 2&4 -cutter UNIKA CO. , LTD 1965 Japan 2刃 &4刃插入式 Miyanaga Producer Anchor & Drill Bit Producer Fangda Holding Co. , LTD IRWIN Department Japan
SDS-Plus drill bit market Ø Japanese market; NTD 3 billion/year; ~ 20, 000 pieces Ø Dealer market worldwide; minimum 500, 000 pieces, NTD 100 -200 billion Ø Major middle and high quality producer are from Germany. The price is also high. Ø Sole high-end provider is from Japan. Ø Biggest demand is from China. (Construction) Ø C/P (Best professional choice)。 Ø SK : Sole high-end ODM producer (Complete range)
Description One-stop production; Shipping in 4 weeks. Complete range; Capacity 6 K/Day, 10 K/day by the end of 2017 In development u Four cutter: Imperial, metric and Japanese sizes have finished developing. Imperial 3 -cutter product will be finished by year-end. u Installation of new facility: for small diameter(Ø 3. 4 mm), short sizes, thick shank u Application for PGM will facilitate the sales in Europe u Next step of development will focus on multiple-use steel cutter; can be applied on stainless steel; there’s no such product in the market u 2 D; 3 D WCMetal Drill bit 。
C. Performance of the company 3/16/2018
• The last three years and the first half of financial reports 單位:新台幣仟元 year item 103’s 104’s 105’s 106 H 1 Screw & screw anchor sales 492, 099 456, 458 576, 356 320, 194 Wire & other sales 201, 577 184, 438 187, 652 111, 104 Gross profit 183, 112 162, 351 219, 135 124, 622 Operating Income 90, 529 74, 764 100, 379 72, 512 Profit after tax 75, 091 64, 935 61, 965 52, 379 1. 74 1. 50 1. 38 1. 16 26. 40% 25. 33% 28. 68% 28. 89% Earning Per Share Gross Profit Margin
D. Vision 3/16/2018
• ETA ripples: Companies which acquire ETA from Germany are mostly German companies such as HILTI、 TOGE、 HECO、 FISCHER and WURTH. The quality of other ETAs by other channels outside of Germany acquired by non-German brands is still to be discussed. Sheh Kai is the only one in Asia which acquire certificate from German standard. Sales has started by shipping our screw anchor to three European customers and one Australian customer. There are three European customers waiting for our certificate by the end of 2017 to place their orders of bi-metal screw anchor. Three major European brands have sales of 130 million pieces. (12 million bi-metal ones included)
• ODM/OEM for US market : Carbon steel: ODM discussion with a major sales channel in the USA is coming to the fianl stage. We look forward to shipping next year. ( Helping the customer to get ICC with our ETA experience); Australian TS 101 will enhance Sheh Kai’s market share. (Product with ETA or ICC can apply TS 101) Stainless steel: New version of the US customer’s bimetal screw anchor is expected to be settle soon. Volume of the first order has been seen massive.
• Bi-metal screw: China: Laws regulating curtain wall will be stricter. It will emphasize the anti-corrosion capability. Bi-metal screw will be included in the rules. The volume in infrastructure is expected to be raise annually.
• SDS-Plus drill bit: Korea: First shipment in September Brasil: First shipment in August Germany: Customer is waiting for our PGM certification. Taiwan: Existing customers place orders regularly. Austrailia: Existing customers place orders regularly. USA: Existing customers place orders regularly.
Future With unique product positioning the future is promising.
Thank you for your attention
3b0a2e0e14e74c46adee65ec1c8e4296.ppt