Inside Parallels Operations Automation Matt Leonard Director Automation

Inside Parallels Operations Automation Matt Leonard, Director Automation Product Marketing

Parallels Products – Optimized Computing Consumer & Business (On Premise) Usage Model Service Provider (Hosted & Saa. S) Automation Parallels Business Automation Parallels Operations Automation Solutions Parallels Virtual Automation Parallels Plesk Products Virtualization The best of both worlds with Hypervisor and OS Virtualization Parallels Desktop Heterogeneous System Support 2 Baremetal/ Hosted X 86/x 64 IA 64 Parallels – Optimized Computing. TM Parallels Workstation Windows Hyper-V Parallels Server Linux Mac OS Parallels Virtuozzo Containers VMware Xen

What is Parallels Operations Automation is an Operations Support System for Service Providers that enables delivery of any application or service in a hosted environment which increases revenue per user, decrease costs and shorten time to market 3 Parallels – Optimized Computing. TM

Why do you need Unified Platform • Automate FULL lifecycle • Deliver FULL range of services • Integrate deliver and back office • Provide a SINGLE point of access for staff • Provide a SIGNLE point of access for customers “T 1 R believes the future of hosting in the mass market is about being a one-stop shop for delivery of a wide range of hosted services. As we argued recently, hosting is now as much about the overall package and suite of product and services as it is about core stand-alone products such as Exchange or shared hosting. Without a unified platform, customers will not be able to access multiple products and services from a single interface. …A unified platform helps position the hoster as a true one-stop shop, and it allows customers to add on product and services easily and efficiently – contributing to the hoster's bottom line. Provisioning times will also be greatly improved as customers can log on with a credit card, purchase what they need in a few clicks and have what they purchased up and running literally within minutes. It is this kind of speed and 1/14/2009 efficiency that the sector must continue striving for. ” 4 Parallels – Optimized Computing. TM

Build vs. Buy • Development of the system – is never ending process. . • Complexity of the system constantly grows • Invest more and more into development and maintenance • System covers too many areas - need experts in dozens of areas • System is not static § New OSs § New Technologies (Windows Server 2008, Exchange 2007, WSS 3 – in 2008 alone) § New Service Offerings 5 Parallels – Optimized Computing. TM

Parallels Automation: Service and Value Creation • Automating full lifecycle of hosted service and software § Installation, provisioning, management, configuration, upgrades, backup, monitoring, DR, license management § For you, your customers, your resellers, end-users, and affiliates § For single tenant, multi-tenant and service applications § For admin, support, finance, marketing and sales personnel • Allowing to deliver full range of services and applications § Sophisticated, integrated, broad and profitable service offerings § For consumers, SOHO, SMB, and enterprise § For variety of vertical industries § In multiple geographies and under multiple brands • With fully integrated back-office § Billing, ordering, invoicing, service management, business intelligence, help-desk, customer communication, etc. 6 Parallels – Optimized Computing. TM

Parallels Operation Automation: Value • Increase Revenue per User § Become a one-stop-shop – own your customers § Leverage your existing customer base by offering more applications and Services § Make it easy to purchase additional services § Unify the end-user experience • Decrease Costs § § Reduce R&D costs. Avoid managing multiple systems Focus on value - buy commodity. Commodity does not mean simple. Automate routine tasks • Shorten Time to Market § Eliminate time delays for new service creation in OSS and BSS development § Service plans can be created by Product Managers without developers § Roll out new business models faster 7 Parallels – Optimized Computing. TM

Parallels Operations Automation: Core Provisioning De-provisioning Monitoring Subscriptions Management Network Management Service Plan Management Alerts and Notifications Customer Self Service Server Management Branding Customizations Parallels Automation Application Management Multi-Tier Resellers Event Management Localization Security and Audit License Management 8 Parallels – Optimized Computing. TM

Parallels Operations Automation: Larger Picture Back Office Billing ERP Helpdesk CRM Integrate Archiving • Global. Relay Domain Registrar Parallels Automation Provision Integrate Services Marketplace Messaging Security • Message. Labs • MX Logic • Postini Payment Gw Provision Infrastructure SSL MS Share. Point Parallels Containers Apache Postgre. SQL Parallels Server Open-Exchange 200+ APS Apps Parallels Plesk Panel MS Exchange Blackberry Hosted Internally 9 Parallels – Optimized Computing. TM MS IIS MS CRM MS SQL My. SQL Good Mobile Hosted Externally Services APS Catalog

Parallels Operations automation: Future Directions Back Office Billing Update Service APS Catalog PBA 5. 0 Helpdesk Marketplace CRM New and Better Archiving • Global. Relay Services Parallels Plesk Panel Mass-Update Integrate Payment Gw Better Infrastructure Parallels Automation Provision Tighter APS Catalog Integration Domain Registrar Integrate Services Marketplace Provision Parallels Server MS Share. Point Apache Postgre. SQL OCS 2007 Parallels Containers Plesk Parallels Plesk Panel 9 Parallels Server MS Exchange Open-Exchange 14 Blackberry Hyper-V Hosted Internally 10 MS SQL 2008 Messaging Security • Message. Labs • MX Logic • Postini Parallels – Optimized Computing. TM 200+ APS Apps High-Density Apache MS CRM My. SQL More MS SQL APS Apps Good Mobile Hosted Externally ERP

Increase Revenue Per User: More Services ► Shared Hosting Provide customer self-service, upgrades, and billing. Supports both Windows and Linux platforms. ► VPS Integrated with Parallels Virtuozzo Containers to dynamically allocate resources and software applications among VPS servers. ► Hosted Microsoft Exchange Automated ordering, provisioning, billing, and self-service control panels for Exchange 2003 and Exchange 2007. ► Hosted Microsoft Share. Point Automated ordering, provisioning, and billing for Share. Point sites. Integrated delivery with Exchange. Track users and site storage. ► Hosted Microsoft Dynamics CRM ► Hosted Message Archiving Global Relay ► Messaging Security Message. Labs, MX Logic, Postini ► Mobile Access Blackberry, Good Mobile ► Saa. S Delivery platform for web apps packaged in APS, multi-tenant apps (e. g. Exchange, CRM), & traditional (single tenant) apps. ► Dedicated Hosting Bare metal provisioning, IP address management, remote re-boot, and automated re-imaging from a customer control panel. No system in the market does what PA does! Delegated Management of all IT and Services on Large Scale And Complete Back-office Automation 11 Parallels – Optimized Computing. TM

Increase Revenue per User: Apps/Saas Resource Centered User-Applications Centered Time Tracking Live Meeting DB Disk Space 12 MS CRM Traffic Domains Parallels – Optimized Computing. TM Share. Point Blackberry Exchange Mailbox

Parallels Automation & APS Catalog • APS Catalog: 200+ apps packaged in APS standard • Browse available applications directly from the Parallels Operations Automation, download and install • Catalog: www. APSstandard. org 13 Parallels – Optimized Computing. TM

Saa. S – APS - Delivery Scenarios Scenario 1 Scenario 2 Scenario 3 Shared Web Apps Legacy Single Tenant Apps in Containers Multi-Tenant App on Single Platform Shared Web Server Application Server Web Server Container 1 Application 1 Customer 1 Web Dir App 1 Customer Instance 1 App 2 Container 2 Customer Instance 2 App 2 Customer Instance N Customer 2 Web Dir App 1 Local Application Repository POA Management Node Central Application Repository 14 Parallels – Optimized Computing. TM POA Management Node

Parallels Operations Automation: Architecture Control Panel Server Application Server Linux Server Windows Server Parallels Virtuozzo Containers Server Parallels Server Application Container Service Application Service Service Agent 15 Parallels – Optimized Computing. TM

Will it Work for Me? • Thousands of Features • Highly Customizable • Can be integrated with your existing systems • Hundreds of very unique Customers running PA • Fits different business models 16 Parallels – Optimized Computing. TM

Conclusion • Complex and Sophisticated Commodity • Feature-rich core integrated with 100 s of “eco-system” components • Differentiate with § Unique Technology and Application Offerings § Unique bundles to address target audience § Unique Business model § Unique Sales and Marketing § Unique industries or market segments § Unique Processes and Operational Efficiency • Time to market 17 Parallels – Optimized Computing. TM

Demonstration 18 Parallels – Optimized Computing. TM