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The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. © 2010 Oracle Corporation

Oracle Application Express (APEX) Database-centric Web application development tool • Unique Rapid Application Development (RAD) tool for the Oracle Database • Browser based for Development, Deployment & Runtime • Declaratively build professional Web 2. 0 applications that are fast and secure • Leverages full Oracle database capabilities and existing SQL & PL/SQL skills • Fully supported, “no-cost” standard component with all editions of the Oracle Database Easy - Rapid - Empowering © 2009 Oracle Corporation – Proprietary

Oracle Application Express Momentum • Developer community - 80 k+ downloads / year • apex. oracle. com – 4 m page views / week • Active Discussion Forum – 4. 6 m views, #3 on OTN • 100 Consulting companies, 60 BLOGs, 10 Hosting Partners • User Groups: 30 @OOW-09, 50 @ODTUG, APEXposed • User interface for Oracle Store and Oracle Audit Vault © 2010 Oracle Corporation

Oracle Application Express Books © 2010 Oracle Corporation

Architectural Overview • Simple Architecture • Pages dynamically rendered using database Metadata • No code generation or file based compilation • Runs Everywhere Oracle Database Runs © 2010 Oracle Corporation

Development / Deployment Options • Locally • Install on Stand-alone machine • Multi-tenant Private Cloud • Workspaces for each department • Self-service provisioning model • Public Cloud • Hosting partners • Amazon EC 2 Develop & deploy where it is most convenient and cost effective © 2010 Oracle Corporation

APEX 4. 0 Marquee Features • Websheets • Dynamic Actions • Plug-Ins • Team Development • Improved Charting including Gantts and Maps • RESTful Web Services • Enhanced Interactive Reports • Improved Application Builder • APEX Listener © 2010 Oracle Corporation

APEX 4. 0 Other Major Features • • Modernized User Interface themes Improved Tabular Forms (new item types and declarative validations) Sub-regions Modernized item types (auto complete, resizable textarea, Java. Script date picker, number field, new rich-text editor) • Declarative support for cascading LOVs • Improved UI Defaults with bi-directional synchronization • Integration of j. Query and j. Query UI • Declarative accessibility settings • Instrumentation and Debug framework • Support for 11 g. R 2 Edition Based Redifinition • Improved self managing, multi-tenant support • Automated workspace purge • Improved metering of usage by workspace with archiving © 2010 Oracle Corporation

Interactive Reports © 2010 Oracle Corporation

Interactive Report Enhancements • • Integrated Report, Icon & Detail Views Compound filter expressions Group By Save Reports • Developer Supplied • Personal (Existing) • Shared • Additional Downloads • Searchable HTML • Email Report Results • Subscriptions © 2010 Oracle Corporation

Websheets • Build basic applications faster and with more functionality • Web-based content sharing • Hierarchical text pages • Editable data grids • Interactive Reports • Mark-up syntax with SQL Tags • Designed for Business Users • Incorporates “sharing” model (Reader, Contributor, Admin) • Integrated annotations (attachments, tags, notes, links) © 2010 Oracle Corporation

Websheets vs Database Applications Websheet Applications Database Applications Page Content Managed and maintained by Created and deployed by users developers for end-users Database Objects Automatically managed (APEX$ tables) Manually created tables Primary Key Management Automatically managed Triggers and sequences Validations Defined using runtime UI Created using wizards Report Layout Defined using runtime UI Created using SQL List of Values Defined using runtime UI SQL or Static Form Layout Column groups Items and regions Look and Feel Basic control Themes and templates © 2010 Oracle Corporation

Dynamic Actions • Declaratively define client-side behavior • Java. Script and AJAX code implemented by Application Express engine • No need for expertise in Java. Script and AJAX • Allows you to declaratively: • Show / hide • Enable / disable • SQL and PL/SQL AJAX calls • Add / remove styles • Each can have multiple true and false actions © 2010 Oracle Corporation

Plug-Ins • Extend built-in functionality with new item types, region types, processes, dynamic actions, etc. • Declarative property and attribute settings • Once loaded, use in similar fashion to native components • Included in APEX application export • Encourages APEX community contributions © 2010 Oracle Corporation

Improved Charting • New charting engine • Faster • Better graphics • Decreased rendering time • Support for Maps & Gantts • New Features: • Scrolling support • Interactive labels • Markers in legends • Multiple data markers • Context menu localization © 2010 Oracle Corporation

REST Web Services • Declarative support for RESTful Web Services • Utilizes a simpler architecture than SOAP style Web services • Typically parameters are passed to a REST Web service as part of the URL and an XML document is returned • Many popular public Web services provided by Google, Yahoo, Amazon and Pay. Pal use the REST architecture • Some providers use the REST architecture exclusively © 2010 Oracle Corporation

Improved Application Builder • • • New look Improved navigation Administration screens Extensive use of Interactive Reports Integrated ‘Advisor’ and ‘Application Search’ © 2010 Oracle Corporation

Team Development • Manage application development processes for Software projects • Can link directly to APEX Applications and Pages © 2010 Oracle Corporation

Team Development - Built-In Feedback • Integrate into your APEX Applications • Automatically saves session state • Feedback managed in Team Development • Easily transformed into Features, To-Dos or Bugs © 2010 Oracle Corporation

Oracle APEX Listener • Java based • Alternative to mod_plsql • Certified against Web. Logic, Oracle Glassfish, and OC 4 J • Extensible • File system caching * • FOP transformations to PDF * • Improved file upload * • Workload Capture * * Requires APEX 4. 0 © 2010 Oracle Corporation

© 2010 Oracle Corporation

© 2008 Oracle Corporation – Proprietary