Insert Picture Here Business Process Management and SOA

<Insert Picture Here> Business Process Management and SOA A Catalyst to drive Operational Excellence and Innovation Manoj Das Director Product Management October 2008

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. 2

BPM/SOA Is The Catalyst To Drive Operational Excellence And Innovation • Business Process Analysts • Experts in Industry Best Practice and Innovative Business Process Definition Employees • Architecture • Service Oriented based on Industry Standards to give you the most Flexibility and Speed-to-Change • Business Platform • Software, Tools & Methods to maximize Re-use, improve Productivity, and Lower the Total Cost of Ownership Customers Partners Community 33

Program Agenda • BPM Overview and Benefits • Feature Presentation – Must See ! • Oracle BPM Product Details • Summary • Q&A • Next Steps 4 4

Oracle SOA and BPM Technologies BPA Suite REAL-TIME VISIBILITY &Enterprise PROCESSING Modeling CEP GOVERNANCE BAM Alerts Events Business ORCHESTRATION Streams Monitoring Data BPM Suite BPEL Process Manager Business User Modeling Native Business BPEL Rules ROUTING & DATA SERVICES JDeveloper Oracle Service Bus Application Development Framework Transform Routing Mediation CONNECTIVITY Adapters Apps DB System GOVERNANCE Monitoring Web Services Manager Human Workflow Data Integrator ETL & Data Replication Quality B 2 B Legacy Enterprise Manager Partners WS Policies Security Enterprise Repository SOA lifecycle governance Registry UDDI Coherence Cache Messaging J 2 EE Application Server JRockit VM & RT (Oracle AS, Web. Logic, Web. Sphere, JBoss) 5

Business Process Management (BPM) Software and strategy for modeling, automating, managing and optimizing business processes across organizational divisions, systems and applications Strategy Goals Policies Compliance Process People Systems Information 6

Business Process Management Addressing the White Space Problem Process Disconnects Across Silos Customer Relationship Management Sales and Marketing Production Planning Manufacturing Inventory & Logistics End-to-end Business Process Finance & HR Product Configuration Order Management Warranty & Returns Management Customer Relationship Management CRM SFA Product product ERP SCM product DB MES LMS B 2 B ERP Inv MGMT Enterprise Infrastructure Real-World Business Processes span organizations, systems, and applications. CRM Sales and Marketing SFA Prodict Production Planning product ERP. SCM Manufacturing producti nfo. DB MES Inventory & Logistics LMS B 2 B Finance & HR ERP Inv MGMT Enterprise Infrastructure BPM models, simulates, executes, manages, monitors, & optimizes those Business Processes. 7

Business Process Management Comprehensive Lifecycle Business Process Analyst Developer Process modeling, simulation and documentation Process development and systems integration Process execution and management Business Owner Business dashboards and historical & trend analysis tools Enterprise applications and databases Business User Interaction Process Participants 8

BPM Value Proposition Efficiency Deliver more – better, faster and cheaper than your current alternative Visibility Agility Consistently knowing the current status and outcome of your processes Ability to adapt quickly to changing business conditions Metrics Ease of access to data Throughput, speed Freshness of data Quality, yield, exceptions Accuracy of data Reduced Cost Results Utilization, capacity Managed, lower risk New revenue growth Improved productivity/ROI Compliance Market share growth Effective resource utilization Financial accountability Increased competitiveness Lower capital reserves Thought leadership Better quality of service Speed to create & change processes Time to market Better visibility 9

Improve Efficiency Through Consolidation, Standardization and Global Resource Optimization Business Network Optimization Resource Optimization Consolidation Legend Strategic Optimization Maximize Value Cost Reduction 10

Market Risk Management Process Management and validation of appropriate business rules for Risk Management occurs automatically as it flows throughout the process Automatically Receives over 300 feeds Underlying systems the process is interfacing with: • Oracle 11 i • External systems Manually start process if desired A instance of the process is started at a set time each day View status reports and real-time status Inter-process communication Automated escalation Archive The status is communicated to the external systems through-out the entire process 11

Increase Visibility Through collaboration across virtual enterprise Customers Suppliers Enterprise Partners 12

Form Factor BPM Process Portal 13

Increase Agility From Operational Excellence to Innovation Optimize Model & Simulate Monitor 14

Agile BPM A Customer Use Case – Apollo Group • Opportunity • Congress increased loan amounts • 120, 000 students potentially eligible • Challenge • Process all applications within 4 months of change • Complex rules • Manual processes • Results • 3 months to implement • 120, 000 applications processed in 1 month • 600% ROI over 4 months 15

Select BPM Customers 16

BPM ROI Drivers 17

Program Agenda • BPM Overview and Benefits • Feature Presentation – Must See ! • Oracle BPM Product Details • Summary • Q&A • Next Steps 18 18

Program Agenda • BPM Overview and Benefits • Feature Presentation – Must See ! • Oracle BPM Product Details • Summary • Q&A • Next Steps 19 19

BPM Methodology Extend Enterprise Map Order Conceptual Management Models Level 1 Main Process Quote to cash Level 2 Sub Processes Process Order Level 3 Activity, Task flows, UI Fulfill Order Level 4 20

Oracle BPA Suite Enterprise Process Modeling, Reporting and Analysis Enterprise and Process Modeling Aris House – Processes, Data, Organization, Systems, Products and Services Reports and Analyses Value Chain Diagram Objectives and Risks Model Evaluations & Statistics Critical Success Factor Analysis Process Evaluation BPMN Process Diagram Business Process Publisher Collaborate with LOB stakeholders 21

Enterprise Modeling with BPA Suite Full visibility into Technologies, Applications, … Application Landscape Applications Technologies BPA Repository Hardware Components 22

BPM Studio - BPMN Modeling Empower business to drive BPM projects 23

BPM Studio - Simulation Build discipline of continuous optimization 24

BPM Studio – Presentation Editor Rapidly create forms and dashboards using WYSIWYG editor 25

Workspace - Collaborative BPM Unleash the productivity of your workforce 26

MS Office Integration & RSS Process Interactions using Familiar Desktop Tools Submit to Business Process RSS Feed 27

Process Agility with Business Rules 28

Oracle Business Activity Monitoring Bridge the Insight to Action Gap • Goal: Iterative Process Improvement • Modify Process Flow • Handle Exceptions • Challenge: Insight to Action Gap • Traditional BI Tools manage only what happened last time, not what is happening now • No opportunity to take corrective actions while there is still time to avert a crisis • Solution: Business Activity Monitoring • Monitor, Analyze & Act in realtime • Achieve process agility through inflight change 29

Capture, Imaging & Process Management Automating Paper Based Processes SCAN INVOICES, CLAIMS, RECEIPTS INDEX VIA OCR TO EXTRACT DATA WORKFLOW DRIVEN BUSINESS PROCESS AUTOMATION ACCESS VIA BUSINESS APPLICATIONS STORE IN CENTRALIZED REPOSITORY 30

Process Performance Tuning 31

Fusion Middleware Control Unified end to end technical monitoring Comprehensive, Top-Down Management End-to-End Instance Tracking 32

Application Integration Architecture Oracle’s Standards-based SOA Implementation • Best Practice Processes Optimize business performance leveraging Oracle’s extensive experience and best practices • Process Integration Packs Rapidly implement discreet business processes using AIA’s pre-built, out of the box, integrations across Oracle Applications • Foundation Packs Build cross-functional business processes across any of your applications utilizing a standardized approach and methodology • Powered by Oracle Fusion Middleware Leverage Oracle’s best-in-class, standards-based SOA Middleware platform 33

Available AIA Process Integration Packs Enabling… Cross Industry Process Integration Packs Siebel CRM On Demand Integration Pack for Oracle E-Business Suite* ►Opportunity to Quote Siebel CRM Integration Pack for Oracle EBS Order Management: Order to Cash* ►Order to Cash Siebel CRM Integration Pack for Trade Promotion Management* ►Trade Promotion Management Industry Process Integration Packs Enabling… Siebel CRM Integration Pack for Oracle Comms Billing and Revenue Management: Order to Bill** ►Comms Order to Bill Siebel CRM Integration Pack for Oracle Comms Billing & Revenue Management: Agent Assisted Billing Care** ►Comms Customer care Oracle Comms Billing and Revenue Management Integration Pack for Oracle E-Business Suite: Revenue Accounting** ►Comms Revenue Accounting Siebel Life Sciences Integration for Oracle Adverse Event Reporting System ►Life Sci. Adverse Event Reporting Siebel CRM Integration Pack for i-flex FLEXCUBE Account Originations*** ►Banking Account Originations Siebel CRM Integration Pack for Banking Account Originations ►Banking Account Originations *Siebel 7. 8 / Oracle E-Business Suite 11. 5. 10 ***i-flex FLEXCUBE UBS V. UM 7. 2. 0 **Comms versions: Siebel 7. 8. 2 / Oracle E-Business Suite Financials 11. 5. 10 / Billing and 34 Revenue Management 7. 3. 1

Foundation Pack Helps You Avoid Starting from Scratch or Re-inventing the Wheel Faster, Cheaper & Better Approach to Custom Checklist for an Open, Standards Based Oracle Integrations Enterprise Architecture q Reconcile semantic differences across all applications in your domain q Define standard for standards in your organization (both technical & content) q Build canonical business entities q Design the business service interface q Design a service interaction layer q Define integration design patterns q Map design patterns to technology q Define data integration guidelines Benefits • Focus more on application design not technology or techniques • Minimize risk using a proven methodology • Reduce costs • Achieve a repeatable, sustainable future-proof architecture model q Define security model q Design performance best practices q Design utility services (error handling) q Define service versioning & evolution guidelines 35

Program Agenda • BPM Overview and Benefits • Feature Presentation – Must See ! • Oracle BPM Product Details • Summary • Q&A • Next Steps 36 36

Summary Through • Seamless Business IT collaboration • Streamlined processes • Automation of manual activities • Intelligent escalation management • Insight driven action • Business empowerment BPM Delivers • Agility • Visibility • Efficiency • Operational Excellence 37

<Insert Picture Here> Nilay Banker Sr Director, IT and Business Process Engineering Form. Factor “Oracle's Business Process Management provides Form. Factor with a unified and standards-based foundation that enabled us to turn business requirements into successful business applications. ” 38

<Insert Picture Here> Frank Veldhuizen Program Manager, KPN "With Oracle Application Integration Architecture for Communications, KPN has integrated key applications to offer efficient business processes for customer centric billing. We have saved significant time and money by using pre-built integrations, as opposed to having to develop them from scratch. "

<Insert Picture Here> Scott Fenton CIO Windriver Systems “By choosing best-of-breed SOA software for our current and future business systems, we can now deliver even greater service to our customers and focus on implementing new, powerful processes for our company’

Questions 4 41

Program Agenda • BPM Overview and Benefits • Feature Presentation – Must See ! • Oracle BPM Product Details • Summary • Q&A • Next Steps 42 42

N PL A O E M R Transform SF SU R EA M E IZ IM PT Plan N O Roadmap to Operational Excellence and Innovation A TR Business Process Management Measure & Optimize • Roadmap for Operation Excellence • BPM/SOA Implementation • Business connectivity • Assessment • Continuous Process Improvement Framework • Model & Simulate • Deploy • Measure • Optimize • Information visibility • BPM/SOA Center of Excellence • Innovation enablers • Role, Organization Management • User Interaction & Collaboration 43

Common BPM Entry Points Cumbersome Process or UI Exception Highly Manual Process Management Compliance or Best Practice White Space 44

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