Innovation for your business: O 2 Počítačové řešení Fernando Astiaso Vicepresident – Business Division Matts Johansen Marketing Director – Business and Corporate Segment Martina Lovčíková Sales Director – Business Segment Prague, September 26, 2007
Small and Medium Enterprises (SME) segment in Czech Republic The segment Share of Telefónica O 2 on the SME Telco market in CR • Companies with a higher spend 4 000 and less than 100 000 CZK/month in Telco • More than 150 000 companies in the segment Companies not using any O 2 service Position of Telefonica O 2 • Number 1 operator in Fixed and Mobile • Stable and strong relation with our customers • SME is an strategic segment in Telefonica O 2: stable and solid growth Challenges for the next years • Growing competitive pressure in the traditional telco business • Customers require one-stop shop solution in Telco and IT 2 Companies using at least one O 2 service Source: AISA, Telefónica O 2 Stable relationship with the majority of the SME market
Basic infrastructure needs of SME customers Our customers need computers 3 Telefónica O 2 brings solution 3
Why does Telefonica O 2 enter the new business? Czech Republic - DT & NB Forecast 2007 -2008 Czech computers market • Sales of computers in the CR are over 1 million/year computers in all segments • The total value of the market per year is higher that 30 billions Czech Crowns Computers in SME • Basic working tool • Total installed base higher than 500 k computers in SME • Sales per year of around 100 k computers A clear growth opportunity 4
Convenience for customers Outsourced solution vs. hidden cost „the iceberg effect“ Traditional O 2 Počítačové řešení HW equipment SW licences Monthly fee Guarantee • • Purchase Delivery Installation IT extra resources Guarantee management Reparation times Team training Decrease total costs OPPORTUNITY COST: • Lack of focus in own business • Financial resources With an outsourced service the hidden costs are reduced because everything will be covered by a monthly fee 5
Computers are a struggle for SME O 2 Počítačové Řešení™ What kind of computers do they need? Where to buy them? And how to pay them? And what about the basic software? And who is gonna install it? And what happens if there's a problem? 6
Telefónica O 2, Hewlett-Packard and Microsoft bring the answer for all questions: O 2 Počítačové řešení 7
O 2 Počítačové řešení
A complete solution for SME needs • Simple and relevant offer of 5 computer configurations renewed Computer Software every two or three years • Delivery and installation included • All computers are under permanent guarantee and insured • Microsoft XP Professional • Basic software: antivirus office pack Microsoft Works Maintenance • Phone helpdesk and remote access • On site visit in next business day if needed Remotely maintained through O 2 Internet ADSL And all this for a convenient monthly fee! 9 9
Computer configurations HP dx 2250 585 Kč/month HP dc 5700 825 Kč/month HP 6710 s 935 Kč/month HP 530 765 Kč/month HP nc 2400 1205 Kč/month O 2 Počítačové řešení includes: Operational system: Microsoft XP Professional Working tool: Microsoft Works 8. 5 Antivirus: O 2 PC Strazce (F-Secure) Encryption: Safe IT Secure Disk (Calderon) Back: Calderon Backup E-learning: Edu Portal (O 2) 10 Prices without VAT 10
Professional service maintenance The best maintenance starts by the installation of O 2 Počítačové řešení done by our team of technicians 1 2 3 11 • Telephone support at 800 203 available every working day from 8 to 21 • Remote help available every working day from 8 to 21 • Commitment to solve SW problems in less than 2 hours • On site visit in case of HW failure next business day from 8 to 17 • Commitment to solve HW problems in next business day 11
Computers are not a struggle for SME anymore O 2 Počítačové Řešení™ What kind of computers do they need? Where to buy them? O 2 Počítačové Řešení™ Easy to chose from a list: 3 notebooks and 2 laptops Contact your account manager or call 800 203 And how to pay them? And what about the basic software? Don’t worry, it’s included And who is gonna install it? O 2 will do it for you And what happens if there's a problem? 12 Pay in a convenient monthly fee Just call 800 203 and we’ll solve it for you
Telefónica O 2 vision
Telefónica O 2 is the right partner Know-how • Computers is about technology and Telefonica O 2 is a company with the cutting edge technology infrastructure: we manage remotely more than 21, 000 routers • Telefonica O 2 CR has developed this proposition based on experience in other companies of Telefonica Group (Spain, Brazil and Argentina) – more than 100 k computers already installed and maintained Ambito Financiero (12/04/07) ARGENTINA Cruzeiro do Sul (04/04/07) -BRAZIL Relationships and partnerships • We have long term relation with customers and deep knowledge of their needs • We joined with the best partners La Razon (18/11/06), El Pais (29/06/06) and La Razon (21/10/06) -SPAIN 14
The targets 1 Provide complete portfolio for basic infrastructure needs of companies: voice>internet >e-mail >computers 2 3 15 Facilitate life to customers in terms of operations: eg. maintenance, finance Become the preferred provider for SME´s in CR
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