Innovation Design Execution Sales
Mission Statement Bring profound comfort, fun and innovation to the consumer’s life. To be best in class in delivering sports and lifestyle accessories, by developing product that includes innovation, speed to market, eco responsibility, and business management.
The Active Energy Brands Division Timeline Accessory Exchange founded in 1909 Accessory Exchange Enters Dept Store Business 1970 Abe Dweck Joins AE and starts aggressive brand acquisition 1995 AE Starts Active Energy Brands Rich Stober President 2008 Partnership with JR 286 in 2009. Brand Acquisition 2010 With partnership from JR 286 Founded as Sutton Sourcing Acquired the K-Swiss Brand
People Sales Financial They are the foundation to who we are. Growth is Key Objective! A Strong Financial Strategy In House Current Key Account structure Strong Cash Position We have assembled a team of people with the most diverse backgrounds and experiences who are passionate innovators. We know sport and fashion accessories. Our company has been sourcing, designing and selling fashion and sport accessories for 101 years. Independent commission or agencies Solid Banking Relationships Allows Inventory Management Partnering with Crocs Retail and On-line operations Supply Chain Efficiency Commission $ paid to Croc reps Price-Value Purchasing Sales Melding People, Sales, Financial and Innovation for Success Innovation Integrated Merchandising, Design, Development & Brand Identity! Work closely with internal footwear and apparel teams for continuity in technology and design of the brands direction. Accessory focused consumer research assures unique innovative product that is relevant to Croc’s target market
An International Presence Corporate Headquarters New York Design/Merchandising Los Angeles, New York Product Development New York, Los Angeles, North Carolina, Hong Kong, Shanghai Sales Offices New York, Arkansas, Chicago, Minneapolis, North Carolina, Los Angeles Distribution New Jersey, LA, North Carolina, Toronto Sourcing Office Hong Kong, Shanghai
Melding People, Process and Technology For Success CHINA OFFICE Compliance, QA, QC, labeling, wear testing Purchasing & Production Planning Material Sourcing and New factory base Sales & Customer Service Distribution & transportation management Design, Development & Engineering (costing, productivity & design) Planning & Forecasting
A Global Presence Corporate Headquarters –New York Design/Merchandising -New York/Shanghai/ LA Product Development -New York / North Carolina -Hong Kong / Shanghai Sales Office New York, Arkansas, Minneapolis, Chicago, North Carolina, LA (June) EDI / Logistics -New York / Shanghai Distribution -New Jersey, LA, North Carolina, Toronto International FOB Ship Point -Shanghai Sourcing Office - Hong Kong, Shanghai
A Global Presence Logistics Corporate Headquarters –New York Design/Merchandising -New York/Shanghai/ LA Product Development -New York / North Carolina -Hong Kong / Shanghai EDI / Logistics -New York / Shanghai Distribution -New Jersey, LA, North Carolina, Toronto International FOB Ship Point -Shanghai Sourcing Office - Hong Kong, Shanghai World Wide Sales & Distribution U. S. Sales Offices New York, Arkansas, Minneapolis, Chicago, North Carolina, LA
SUPPLIER JULES CLARYSSE NV BARBARA INTERNATIONAL EXCELLENCE SPORTING GOODS CO. , LTD Melding People, Process and Technology For Success FORMOSA LUGGAGE GOODWAY COMPANY LTD. GROWTH-LINK OVERSEAS IMEX INDUSTRIES, INC. JMI SPORTSWEAR PTE. LTD. COUNTRY SUPPLIER BELGIUM SUMMITOP INDUSTRIAL CO. , LTD. CHINA CHINA TIGER GROWTH ASSETS LTD. WELLPOWER SPORTING GOODS WILSON GROUP HOLDINGS LIMITED YEGIN TWO-SHOT MOULDING THERMOS YAMAYA SANGYO CO. , LTD. CHINA LEE SPORT INTERNATIONAL CO. , LTD. LONG ROOT COUNTRY CHINA CHINA PHITAC INDUSTRIAL LTD. SAKURAI ATHLETIC CHINA ZHEJIANG HUASONG HOSIERY CO. , LTD ZHUJI SANLI CHEMICAL FIBER CO. , LTD. CHINA USA/CHINA JAPAN KAMAL SPINNING MILLS HOSIERY DIVISION Pakistan JAPAN TWIN CITY KNITTING, LTD USA CHINA JONG LIH INDUSTRIES LTD. TAIWAN TAROKO INTERNATIONAL CORTINA GLOBAL CORPORATION CHINA JAPAN CIBER CHINA ZHEJIANG ORIENT BEFIT SOCKS MFT. CO. , LTD. CHANG WONG INDUSTRIAL CHINA SHANGHAI EIKO TEXTILE CO. , LTD COUNTRY ENGLAND YORKS CO, . LTD. CHINA LONG WAY ENTERPRISE CO. LTD. SUPPLIER WU XI HENGLI KNITTING CO LTD JIANGSU FENNASI ENTERPRISES CO. LTD TAIWAN GLOBAL MERCHANDISING ASSOCIATES, LLC GLOBAL SOURCING INT’L LTD H 3 SPORT GEAR LLC CHINA USA/CHINA THAILAND ASIAN SOURCING INT’L LTD. CHINA SHANGHAI UCHINA UCHINO INTERNATIONAL THAILAND MAINLAND INDUSTIRES CHINA SIMPRO DEVELOPMENT CHINA VEGABALL THAILAND BEVERIDGE MARKETING USA SOLARIS IND. GROUP. LTD. CHINA Combined JR 286 & Active Energy Brands Supplier Base
A Retail Distribution Advantage Shoe Chains Famous Footwear Shoe Show Shoe Carnival Payless Journeys Department Stores Saks Lord & Taylor H&M Nordstroms Macys Dillards Belk Chain Stores JC Penney Sears Kohls Sporting Goods Dicks Sporting Goods Modell's Hibbett's TSA Academy Big 5 Dunham's Sports Chalet Foot Locker Mass Walmart Target Kmart Specialty Store Market Outdoor REI Gander Mountain Bass Pro Cabellas Off Price Nordstroms Rack TJ/Marshalls Steinmart Stage Gordman’s Clubs Sams Bj's Costco Key Accounts Distribution: $100 million +
Continued investment in applications to support multiple business models Sales Data Technology Inventory EDI Purchase Order OM Accessory Exchange IT FA AP AR WMS GL Testing RFID to better manage product
Market Research POS Process Launch Results Planning Success Ongoing Product Cycle Tracking Progress Product Design Development Test Replenishment Forecast Mfg Production Ship POS Info Retail Orders Stock Adjustment In Store Need
Going Forward A Successful Sales Strategy Growth is Key Objective! In House Current Key Account structure Independent commission or agencies Partnering with Crocs Retail and On-line operations Commission $ paid to Croc reps
Melding People, Process and Technology For Success Crocs Organization Chart Division President VP- Sales VP –Design/ Merchandising Product Development / sourcing Logistics /Finance
Crocs Sales Organizations Melding People, Process and Technology For Success VP – Croc Sales Key account sales Rep Coordinator independent CROCS DIRECT Sport specific Shoe chains Dept stores 16 Off price
Product History Initial Product Proposals - Bags
Product History Initial Product Proposals - Hats
Product History Initial Product Proposals - Kids
Going Forward Promotion – Product Placement – Consumer Awareness
Going Forward Product Process Part One 1. • • • Part Two Learn about the Brand - Who is Crocs? Mission Heritage DNA Consumer Retail Environment Product Initiatives 2. Research • Market • Trends • Color/ Fabrics • Consumer 1. Create Concept Boards 2. Brief Product Team 3. Review Initial Designs 4. Finalize Presentation to Brand 5. Brand sign-off 6. Launch to Market
Going Forward PRODUCT IS KING!!!! Head-to-Toe Concepts • UV Protection Headwear • Technology in Bags • Lightweight • Controlled Weight Distribution • Fabric Innovation • Concept that ties to Toning • Eco-friendly/Reusable Shoppers • Suedes and Canvas to hook to Ftwr Concepts • Warm, Fuzzy Knits and Flannel Lined Hats And … • Medical Technology in Socks ? Innovation. Fun. Simplicity. Comfort.
Faster Product to Market Vendor Managed Inventory Dynamic Sales Structure Equals Increased Market Share
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