Information system implementation in MALINA System Analysis and

Information system implementation in MALINA* System Analysis and Organization Design Tsarkova Natalia *Malina is Russian word for “raspberry”

Loyalty Partners Vostok: Management Company of Loyalty Program MALINA

IBM Cognos 10 BI Oracle Siebel CRM

IBM Cognos 10 BI Management: receiving online notifications about important changes • a sharp jump in the number of write-offs points, running Email-newsletter, etc. Analytical-CRM: standardized reports to analyze long-term trends in the various activities of the company • total turnover, the number of transactions, etc. Analytical-CRM: work with ad hoc queries to conduct research and analysis of transactional data to view the data in arbitrary cuts difficult to made managers familiar with the system, high qualification of BI-deparment is required, fake-alerts, unstable system

Oracle Siebel CRM Increase in speed of transactions processing • payment transactions at point of sale points - 10 times • unloading the data in an analytical database - 3 times • reporting - 7 times Introduction of a warehouse management system and product catalog has increased the efficiency and transparency of business processes related to logistics benefits • Integration with the MALINA Program website solutions allowed on-line display for user all the changes in the catalog of products Flexibility: offering partners individual conditions of cooperation and new prospects for profitable proposals on the bonus program • participating in the coalition program, or create their own in terms of outsourcing Automatization of SMS and e-mail lettering maybe difficult to made analytics familiar with the system, high qualification of system analysts is required… and it’s impossible to automase all

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Resources: http: //www. osp. ru/osp-new/public/resources/releases/? rid=17329 http: //www. cnews. ru/news/line/programma_malina_zapustila_sistemu https: //www. oracle. com/ru/corporate/pressrelease/raspberry-for-exhibitorsand-partners-20150129. html https: //www. iemag. ru/interview/detail. php? ID=27888 http: //loyaltymarketing. ru/news/2008/02/18/%D 0%BC%D 0%B 0%D 0%BB%D 0%B 8 %D 0%BD%D 0%BE%D 0%B 2%D 0%B 0%D 1%8 F%D 0%BB%D 0%BE%D 1%8 F%D 0%BB%D 1%8 C%D 0%BD%D 0%BE%D 1%81%D 1%82%D 1%8 C http: //www. sys 4 tec. com/company/press_center/press_about/144/124702/