Indian Media Foreign Journalism Berdak Bayimbetov
Republic of India Bharat Ganrajya • • • Capital: New Delhi Official languages: Hindi & English Population: 1 210 200 000 Currency: Indian rupee Literacy rate: 74, 5% (men: 82, 14%, women: 65, 5%) Religion: Hinduism (80%), Islam (13%), Christianity (2, 3%), Sikhism (1, 9%) Jainism (0, 4%), etc.
Indian Press • • • Number of Daily Newspapers: 398 Total Circulation: 30, 772, 000 Number of Nondaily Newspapers: 98 Total Circulation: 7, 774, 000 Number of Television Stations: 562 Number of Radio Stations: 312
Indian Press • India's first newspaper, Calcutta General Advertise , also known as the Hicky's Bengal Gazette was established in January 1780 • First Hindi daily, Samachar Sudha Varshan, began in 1854.
MARKET Readership figures are usually higher than circulation figures because of the assumption that a typical copy of the newspaper is read by more than one person. Readership is estimated by two different surveys, The “Indian Readership Survey” (IRS) and the “National Readership Survey” (NRS).
BASES OF READERSHIP The 2009 Indian Readership Survey findings shows that the largest read local language newspapers are: 1. Dainik Jagran (with 55. 7 million readers) Hindu 2. Dainik Bhaskar (with 31. 9 million readers) Hindu 3. The Times of India is the most widely read English language newspaper (13. 3 million) 4. Hindustan Times (6. 3 million) 5. The Hindu (5. 2 million) 6. The New Indian Express is another widely-read English language newspaper (1. 8 million}. 7. Malayala Manorama news paper which is published in Malayalam crossing 1. 8 million has the largest circulation in regional languages.
4 out of 10 Indians are still not reached even today
Every 100 kilometers the dialect changes
BASES OF CIRCULATION No. Newspaper Language Daily Circulation (mln) 1 The Times of India English 3. 146 2 Dainik Bhaskar Hindi 2. 547 DB Crop Ltd. 3 Dainik Jagran Hindi 2. 168 Jagaran Prakashan Ltd 4 Malayala Manorama Malayalam 1. 514 Malayala Manorama Group 5 The Hindu English 1. 360 Kasturi & Sons Ltd 6 Eenadu Telugu 1. 350 Ramoji Group. 7 Deccan Chronicle English 1. 349 Deccan Chargers 8 Ananda Bazar Patrika Bengali 1. 277 Ananda Publishers 9 Amar Ujala Hindi 1. 230 Hindi heartland 10 Hindustan Times English 1. 143 HT Media Ltd Owner Bennett, Coleman and Co. Ltd.
THE TIMES OF INDIA Founded – 1838 Language – English Website – www. timesofindia. com Publisher- The Times Group • It founded as the name of The Bombay Times and Journal of Commerce. • It has the largest circulation among all English-language newspapers in the world, across all formats (broadsheet, tabloid, compact, Berliner and online). • According to the Indian Readership Survey (IRS) 2008, the Times of India is the most widely read English newspaper in India with a readership of 13. 3 million. • On its establish time it originally British-owned and controlled.
DAINIK BHASKAR Founded - 1958 Language - Hindi Circulation - 2, 268, 042 Daily Official website - http: //www. bhaskar. com • The newspaper was launched in year 1956 to fulfill the need for a Hindi language daily by the name Subah Savere. • In 1957, it was renamed as Bhaskar Samachar • In 1958, it was renamed as Dainik Bhaskar which is now 1 st in India and 11 th worldwide for the largest circulation of a daily newspaper.
DAINIK JAGRAN Founded-1942 Language-Hindi Format –Broadsheet Circulation-2, 168, 000 Daily Official website-www. jagran. com • • Dainik Jagran, is a Hindi newspaper in India. It is the 17 th most widely read newspaper in the world. Its first edition was launched in Jhansi in 1942 In 1947 Dainik Jagran shifted its headquarters to Kanpur, where it launched its second edition on 21 September, 1947
FUTURE OF PRINT MEDIA • Print media are going through hard times. One of the reasons for the death of so many print media is the recession. • Advertisers are away from massive ad campaigns, which means less money for print advertising as well. • Increase educated population in India.
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