Increase Your Y Traffic Users

Increase Your “Y” § § § Traffic Users Donors Sales Profit

Jack Welde Founder and CEO, Smartling former: e. Music, SVP Product US Air Force Pilot Computer Engineering / Linguistics at UPenn

Minna King VP, International, Survey. Monkey former: International head at Linked. In, Shopping. com and Overture Multilingual; MA & BA from Mc. Gill

Agenda § § Translation & Technology (Jack) Web 2. 0 Use Cases (Jack) Survey. Monkey Experience (Minna) Q & A (All)

State of Translation Technology From a Web 2. 0 Perspective

Smartling (n. ) A cloud-based software platform for translation management and delivery of your website and/or mobile apps.

Industry Trends

Issues Affecting Web 2. 0 Companies § § § Translation / localization often an afterthought Short timelines Continuous deployment / near-realtime turnaround Hybrid approach to translation (pro, crowd, MT) Tech ecosystem: marketing website, web application, mobile, email, data (json, xml)

Web 2. 0 Localization

Helping People Make Better Decisions. . . Globally § Over 9 M registered users § Easy-to-use, cloud-based, self-service platform with customers distributed across industries

That was then. . .

This is now. . .

200+ countries, 14 languages Swedish Norwegian Finnish Dutch Danish Portuguese German French. Italian English Traditional Chinese Korean Japanese Spanish 13

Timeline 1999 -2009 English-only • Viral growth in UK, Canada & Australia 2010 Remove blockages to viral adoption • 13 languages • 21 currencies • Regional payment methods • Tax efficient EU HQ • Customer service for European languages 2011 Spurring viral adoption • 3 more languages • Marketing & PR • Local in-country presence and partnerships 14

Global Works § Establish a truly global organization where everyone has input & visibility § The Y: 51% of new revenue coming from International

Q & A Time Jack Welde Twitter @jwelde Email jack@smartling. com Minna King Twitter @surveymonkey Email minnak@surveymonkey. com