INCONTINENCE AWARENESS DAY ROAD SHOW IN SINGAPORE

INCONTINENCE AWARENESS DAY – ROAD SHOW IN SINGAPORE Ms Rani Vadiveloo Executive Director Society for Continence (Singapore) Presented: International Continence Society, CPC Workshop, Christchurch New Zealand, November 28, 2006

OBJECTIVE • Create Awareness on Urinary Incontinence in the General Community of Singapore – March 2005 Presented: International Continence Society, CPC Workshop, Christchurch New Zealand, November 28, 2006

METHOD • Location – Open space with constructed stage at the heart of the City’s biggest shopping mall • Publicity – Targeted 5 housing estates around the event location • Approximately – 30, 000 flyers were distributed to these heart landers • Media-Rest of the Singaporeans were informed through national newspaper & national radio announcements Presented: International Continence Society, CPC Workshop, Christchurch New Zealand, November 28, 2006

SHOW • 2 shows were staged – 11. 00 am to 2. 00 pm (1 st show) The same show was repeated @2. 30 pm to 5. 30 pm (2 nd show) Presented: International Continence Society, CPC Workshop, Christchurch New Zealand, November 28, 2006

SHOW • A Disc Jockey was engaged to run the show • The DJ was given few weeks training on what is incontinence by an Urologist • DJ & Medical team came out with a skid, which was staged as a drama by 4 nurses • The drama skid was printed as a Booklet for the crowd to bring back home 4 A Presented: International Continence Society, CPC Workshop, Christchurch New Zealand, November 28, 2006

SHOW • 7 Doctors comprising Urologists , Geriatricians & Gynecologists spoke to the crowd in simple English & Mandarin highlighting on different types of incontinence, symptoms and available treatment options • Doctors & DJ mingled among the crowd and gave personalized explanations 4 B Presented: International Continence Society, CPC Workshop, Christchurch New Zealand, November 28, 2006

SHOW • Simple quiz was organized by the DJ on UI to make sure that the crowd understood, what they heard from the doctors • Good prizes were given away to those who gave the most correct answers (prizes were donated by participating companies) 4 C Presented: International Continence Society, CPC Workshop, Christchurch New Zealand, November 28, 2006

ADDITIONAL PUBLIC EDUCATION • Group of continence nurses were stationed to answer questions from the crowd • These nurses were also assigned to explain scientific posters put up by various hospitals and the Society • Few stations were set up with, informative brochures, educational placards, information on hospitals and poly-clinics which provides continence services Presented: International Continence Society, CPC Workshop, Christchurch New Zealand, November 28, 2006

ADDITIONAL PUBLIC EDUCATION • Trade exhibitions by companies dealing with incontinent related products was another attraction for the crowd. Special discounts were given to those who bought products from the event exhibitors 5 A Presented: International Continence Society, CPC Workshop, Christchurch New Zealand, November 28, 2006

RESULT • Approximately 2, 500 people turned up for the shows • From the questions raised by the people from the crowd, it was noticed that, many believed that aging causes incontinence and nobody can avoid this problem • It was an opportunity for us to change /correct the common myth that aging cause incontinence Presented: International Continence Society, CPC Workshop, Christchurch New Zealand, November 28, 2006