in Pudukottai A TN-IAMWARM TATA RALLIS Initiative

in Pudukottai A TN-IAMWARM – TATA RALLIS Initiative 1

Genesis of the Initiative In Pudukkottai IAMWARM - TATA Private : TATA-RALLIS Public : TN-IAMWARM • TATA interest in agriculture through its companies Rallis and Tata Chemicals. • Identified pulses as an area of nutritional significance for our country and decision to work towards promoting cultivation and availability. • Working on water conservation projects in agriculture based on a sub basin concept. • Identified that pulses cultivation requires about 1/5 th the water required for other crops A Joint Workshop in Chennai in October 2009 to identify areas of collaborative work 2

Outcome of the Workshop In Pudukkottai IAMWARM - TATA with the help of TN-IAMWARM will work towards making an Impact in the following areas 1. Providing quality black gram seeds for farmers 2. Critical technology interventions to increase yield per acre through a Po. P (Package of Practices) 3. Create a mechanism for buy-back from farmers 3

Working on a PPP Model In Pudukkottai IAMWARM - TATA TN IAMWARM TATA RALLIS 4

Status of Commodity Group Formation Allocated Block Commodity Number of Groups farmers covered In Pudukkottai IAMWARM - TATA Area Covered (in acres) Gantharvakottai 5 66 72 Karambakudi 9 110 150 Kunnandrakoil 16 236 354 Annavasal 9 124 121 TOTAL 39 536 697 5

Progress Update In Pudukkottai IAMWARM - TATA 1. Seeds production at F 1 stage with 6. 3 tons of F 1 seeds. The final commercial seeds will be available by Jan 2011 (about 250 tons) 2. Propagated TNAU’s recommendations and delivered a Rallis Po. P - Demonstration plots for seed treatment, line sowing 3. Rallis has procured 200 tons till date from the farmers in the area 4. Tata Chemicals piloted with ‘I-Shakti Urad dal’ in Chennai 6

Package of Practices A technical handbook on Blackgram In Pudukkottai IAMWARM - TATA The handbook describes key recommended technology for achieving higher yields in blackgram. This is distributed to all member farmers. 7

Farmer’s Record In Pudukkottai IAMWARM - TATA To facilitate record keeping of various interventions done, a sheet is provided at the end of the handbook. The following details are captured: Farmer’s name Acre under blackgram Date of sowing Variety Pest/disease observed Pesticide used Dosage Date of application Our TFAs will monitor the above details during their visits. 8

Farmer Relationship In Pudukkottai IAMWARM - TATA 1. Team is interacting extensively with farmers to understand needs 2. Package of Practices booklet made and circulated 3. Demos and exhibition stalls to involve farmers 9

In Pudukkottai IAMWARM - TATA Farmers have been taught about line sowing using the line sowing equipment A farm sown using line sowing method 10

Farmer Engagement In Pudukkottai IAMWARM - TATA 1. TFAs visit the farmers in his area regularly ( once a week). There is involvement with the farmer throughout the crop cycle 2. Rallis team has prepared a activity chart/farmer diary that the farmer has to follow. Respective TFAs help the farmer in maintaining the activity chart/farmer diary 3. A formal meeting of the commodity group under the supervision of the TFA is conducted. This acts as a knowledge sharing platform. The objective is intensive engagement with individual farmers and realignment of practices towards achieving maximum yield 11

Procurement of Produce In Pudukkottai IAMWARM - TATA Commodity 12

Key Interventions in Buy-Back with help of m-krishi deployment In Pudukkottai IAMWARM - TATA 1. Procurement at farmers doorstep 2. Electronic payment transfer directly into the local bank account of farmers 3. Transparent pricing based on market published rate 4. Tie-up with State Bank of India for crop-loans to commodity groups 13

The processed pulse is placed via TATA Salt Distribution Channel In Pudukkottai IAMWARM - TATA 14

Proposal to Expand In Pudukkottai IAMWARM - TATA District wise production of Black Gram Sr No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 TAMILNADU DISTRICT Nagapattinam Thiruvarur Thoothukudi Cuddalore Villupuram Tirunelveli Virudhunagar Thanjavur Dindigul Tiruchirapalli Coimbatore Ramanathapuram Thiruvannamalai Erode Dharmapuri Perambalur Vellore Thiruvallur Kanyakumari Namakkal Salem Kancheepuram Pudukottai BLACK GRAM PRODUCTION, MT 2006 -07 2005 -06 33196 8268 22434 8257 17217 8348 15275 8493 12409 9343 10252 8119 6654 2919 5470 3361 3107 1544 2044 629 1609 1302 1584 542 1489 837 1342 894 1243 693 1079 309 1066 368 1002 371 867 251 675 618 646 720 595 2305 511 197 15

Key Interventions from the Public Partner for a successful PPP • Support in identifying the key areas for focus. • Support for private partner in extension in the initial stages to build scale. • Extension of the government schemes to the farmers covered under the project. • Access to crop loan to farmers to take up more acreages on contract farming. • Support in infrastructure areas like storage. 16

Thank You 17