Implementation Update of 2009 -2011 LIEE CARE

Implementation Update of 2009 -2011 LIEE & CARE Program Presentation to the LIOB June 2, 2010 San Diego, California 1

LIEE Program- Budget 2009 -2011 2009 Budget: This item shows the 2009 LIEE budget expended, as reported in the IOUs’ 2009 LIEE Program Annual Reports. 2010 and 2011 Authorized Budgets: These budgets are authorized from D. 08 -11 -031. The 2010 budget does not include carry-over funds. 2

Number of homes treated LIEE Program- Units 2009 -2011 2009 Units: This item shows 2009 LIEE units as reported in the IOUs’ 2009 LIEE Program Annual Reports. 2010 and 2011 Targets: These are authorized numbers from D. 08 -11 -031. *SCE 2010 target number includes carry-over units from 2009. 3

LIEE Year to Date Through April 2010 PG&E SCE SDG&E So. Cal. Gas Budgets Expenditure $38, 250, 025 $17, 970, 236 $4, 554, 158 $11, 439, 234 Budget $151, 067, 347 $61, 561, 081 $21, 184, 000 $76, 872, 816 25% 29% 21% 15% 36, 711 32, 092 4, 408 28, 109 124, 991 104, 500 20, 384 143, 540 29 % 31% 22% 20% 13, 463, 305 9, 406, 621 1, 547, 941 N/A 2, 602 2, 383 139 N/A 729, 582 N/A 88, 651 689, 345 Percent Expenditure Activity Homes Treated Goal Percent Treated Energy Savings Kwh Kw Therms 4

Measure Installations Through April 2010 Measures PG&E Water Heating 28, 102 172 4, 436 28, 206 Envelope & Air Sealing 24, 599 832 4, 643 30, 044 807 0 477 2, 341 6, 049 7, 525 360 N/A 220, 811 74, 221 30, 254 N/A 592 6, 684 131 N/A Heating Refrigerators Lighting Cooling SCE SDG&E So. Cal. Gas 5

Other LIEE Figures Through April 2010 l Percentage of disabled enrolled versus 15% goal. PG&E SCE SDGE 17% l 12% 5% 7% LIEE customers participating in CSI PG&E SCE SDG&E 11 l So. Cal. Gas 8 So. Cal. Gas 24 N/A Homes ‘gone back to’ versus new customers PG&E Go-back 4, 688 New 32, 023 SCE Go-back 563 New 31, 529 SDGE Go-Back 29 New 4, 379 So. Cal. Gas Go-back 0 New 28, 109 6

LIEE/ CARE Outreach Based on 1 st Quarter 2010 PG&E SCE SDG&E So. Cal. Gas LIEE: l Sacramento Partnership l Fairfield Partnership l Radio and print ads l Bill insert CARE: l Phone enrollment to 780 K customers l Phone recertification to 128 K customers l Door-to-door canvassing to 12 K customers l Sub-metered mass mailing to 1, 560 facilities l VITA/United Way mailing to 30 K customers l Zip code direct mail to 450 K customers l Bill Insert - 3. 2 M LIEE: l. Over 100 K emails to CARE customers l. Over 300 K direct mail to target ZIP 7 s l 300 K automated outbound calls to CARE customers CARE: l Direct mail campaign to 300 K customers with HH income below $50 K l. Participated in Maria Shriver’s “We Connect Community Event” to connect families to economic resources l. Extended online enrollment throughout all Centers l. Conducted 3 rd Party outbound IVR LIEE: l Developed and produced LIEE video to increase messaging through CBO’s and public affairs groups. l. Launched email campaign to drive LIEE enrollments CARE: l Increased door-to-door canvassing - additional vendor added l Bilingual DM and automated enrollment & recertification calls l Two English bill inserts (Feb/Apr) LIEE: l 1. 2 million targeted for bill insert campaigns in Jan/March, over 16 K enrollments l 200 K targeted automated voice messaging campaign, over 21 K leads and 679 enrollments CARE: l 486 K Jan DM campaign = 14. 5 K enrollments YTD (results still pending) l 3 rd Party door-to-door program = 13 K enrollments l Monthly web based campaigns = 17 K enrollments 7

LIEE/ CARE Ethnic Media Based on 1 st Quarter 2010 PG&E SCE SDG&E So. Cal. Gas LIEE l Spanish, Vietnamese and Mandarin print and radio campaign CARE l None in 1 st quarter. The campaign will start in 2 nd quarter. LIEE/CARE l Participated in 2010 Strategic Collaboration Conference for the Asian Pacific Islander Community Participated in 3 -hour Spanish “Univision Telecast” to enroll/take leads on income qualified programs CARE Launched 1 st of 4 community events with WBC Enterprises, a leader among African American FBOs l Participated in 25 performances of “East West Educational Partnership” IQP awareness/enrollment LIEE/CARE: l Asian print ads in language (Chinese, Filipino, Vietnamese) LIEE: l Developed and produced Spanish LIEE video to increase messaging through CBO’s and public affairs groups. CARE: l Bilingual direct mail and automated outbound enrollment & recertification calls LIEE/CARE l. Carried over joint system wide traffic radio media campaign targeting: ØGeneral Market ØAfrican American Ø Seniors ØHispanics Campaign designed to provide assistance program information and enrollment opportunities by driving customers to SCG website 8

CARE Penetration Through April 2010 Year-to-Date Penetration Rate Participants Estimated Eligible Participants PG&E 1, 441, 926 1, 616, 201 89. 2% SCE 1, 299, 469 1, 425, 513 91. 2% SDG&E 272, 263 352, 177 77. 3% So. Cal. Gas 1, 614, 136 1, 807, 866 89. 3% 9

CARE Process Improvements Based on 1 st Quarter 2010 PG&E SCE SDG&E So. Cal. Gas l No CARE process l Phone Center extended l While there were no l So. Cal. Gas completed improvements implemented in the 1 st quarter CARE online enrollment throughout all Centers l Follow up to customers who did not respond to direct mail campaigns via IVR messaging major efforts in the quarter, SDG&E continues to examine all program functions in an effort to streamline processes and to maximize efficiencies wherever possible. development of CARE Re-certification IVR system revisions. The revisions were designed to streamline the customer recertification process utilizing a more user friendly approach. Changes will be implemented during the second quarter. 10

Leveraging and Integration Efforts Based on 1 st Quarter 2010 PG&E SCE SDG&E So. Cal. Gas LEVERAGING l Sacramento PG&ESMUD-CRP partnership l 213 CARE enrollments from leveraged outreach with VITA/United Way INTEGRATION l Partnered with Neighborhood Payment Centers (NPC) for outreach events at local offices LEVERAGING l Leveraged with food/clothing distributions, cultural events, employment information workshops, farmers’ markets, school events and community fairs INTEGRATION l. CARE and LIEE share leads between programs l LIHEAP payment recipients are automatically enrolled in CARE each quarter l CARE & EMA programs integrate efforts and messaging through all outreach events, communications and marketing campaigns LEVERAGING l. LIEE works with LIHEAP to provide customers with all feasible measures from both programs l. Capitation contractors provide CARE enrollments and LIEE leads INTEGRATION l. CARE receives high volume of referrals from the Call Center l. CARE and LIEE share leads between programs LEVERAGING l Developing plan where DPSS’ Food Stamp /SNAP clients will receive SCG Low-Income Programs information in their quarterly mailing l Agreements with two non -IOU municipal utilities’ low-income programs, will soon produce installations INTEGRATION l System wide CARE enrollment at bill payment offices l LIEE data exchange for CARE enrollment 11