Immersive Experiences Summer 2012 set new records

Immersive Experiences • Summer 2012 set new records with 1, 334 teens (+8. 6%) attending BBYO’s Domestic Experiences. • Compared to 1, 228 in 2011 • Impact programs increased to 263 participants vs. 185 in 2011 (+42%), but did not meet 2012 goal (340 teens) • Passport had 748 teen participants (+10%) worldwide and 443 teen participants in Israel this summer (+3%) • The fastest growing Passport segment is Adult and Family travel with 242 participants (+68%) Why this matters: Participants in BBYO’s Summer Experiences return home empowered and inspired to strengthen their Chapter, Region and the Movement.

Registration Performance Immersive Attendance FYE 2010 - 2014 Program Name CLTC (Beber) CLTC (AHA/Bethany) CLTC (UJ) CLTC Total ILTC (Perlman) Kallah East (Perlman) Impact Boston Impact DC Impact Chicago Impact Milwaukee Impact Pittsburgh Impact SW Impact Total TOTAL SUMMER DOMESTIC Passport teen travel Passport family travel TOTAL INTERNATIONAL TRAVEL GRAND TOTAL SUMMER March of the Living International Convention Beyond Gap Year TOTAL SCHOOL YEAR PARTICIPATION TOTAL IMMERSIVE PARTICIPATION FYE 2013 (Summer % FYE 2013 FYE 2014 FYE 14 v 13 % 12) vs FYE 12 est Increase FYE 2010 FYE 2011 FYE 2012 actual Summer Domestic Programs 322 305 352 398 247 248 272 273 n/a n/a 569 553 624 671 175 161 198 194 190 177 197 206 62 92 106 108 52 51 80 57 n/a n/a 50 n/a 23 14 n/a n/a 34 58 44 n/a 172 187 209 263 1, 106 1, 078 1, 228 1, 334 Summer International Travel 483 637 679 748 19 108 144 242 502 745 823 985 1, 608 1, 823 2, 051 2, 319 School Year Immersive Programs 100 134 179 185* 733 729 847 950* N/A N/A 863 1026 1, 135 2, 441 2, 686 3, 077 3, 454 13%. 3% 410 290 8% -2% 5% 2% -29% 26% 9% 700 210 100 75 75 25 25 n/a 300 1, 420 3% 4% 8% 1% -6% 6% 9% 14% 6% 10% 68% 20% 13% 810 300 1, 035 2, 455 8% 24% 36% 6% 3% 12% N/A 11%* 190 950 25 1, 165 3% --3% 12%* 3, 620 5%* -39% 2

Passport Overall Growth Trends Worldwide Travel Total Participation • Summer teen travel growth was driven primarily by travel outside of Israel • Slower growth in summer teen travel to Israel is part of a larger trend that we are actively seeking to mitigate via marketing and pricing tactics • March of the Living growth was driven by outside partnerships in 2012 Israel Travel Teen Participation • Family travel continues to grow at a heightened pace ; and now offering non. Israel family travel (35 people on Italy Family Journey) • New summer teen travel programs, South Africa and Trek West connect, launched very successfully • 2013 New Program: East Connect for BBYO Connect teens BBYO Passport posted healthy growth in all areas in a market where many competitors (Jewish and secular) experienced declining participation. In 2012, for the first time, BBYO Passport served over 1, 000 participants (Summer + MOTL). 3

Core Summer Registration as % of Membership 25% Percentage of Membership 2011 Percentage of Membership 2012 20% 15% 10% 5% M AR RR R - O ECR M ma ou ha nt ai n NW GJ C HR M AR R - S NS t. R Lo N. uis M Sta ich r iga n ON R BA R W SW isc R on sin CV R+ CR W E CH R NE R PC R EG R LS R GM R NR RM E R So M - Ba AR lt ut he rn KC -A So ut P TL he hi rn lly -D ix KI O CR W CS R NR NTO E -D C SJ R LO R GC M R ia m i NF NR K R E M -N R o Ea VA st er n 0% In 2012 and 2011, the regions on average sent 9% of their AZA/BBG members to a core summer program. The benchmark goal is 10%.

Key Themes for Teens Program Choice Why Teen Chose to Attend CLTC • Explore Jewish identity • Meet/Make friends with Other Jewish Teens • Alumni referral Why Teen Chose to Attend Kallah • Explore Jewish identity, understand where Judaism connects with their life • Reconnect with friends from CLTC • Alumni referral Why Teen Chose to Attend IMPACT: DC • New Program Opportunity • Program Focus/Location • Meet New People “What made me want to attend IMPACT was hearing teens talk about their incredible experience they had during a program at IC. From that point on, I was hooked. There are no words to describe how blessed I am that I attended IMPACT: DC. ” – IMPACT: DC Participant 5

Key Themes for Parents Program Choice Why Parents Send their Teen to CLTC • Teen wants to be a future chapter leader • Identified as a future leader • Alumni referral Why Parents Send their Teen to Kallah • Continuation of a previous summer experience • Develop Jewish identity • Alumni referral Why Parents Send their Teen to IMPACT: DC • Unique Program Offering • Location • Alumni referral “Life would stop if we didn't send her” – Kallah Parent 6

Teens’ Summer Experiences Pathways Summer of Impact CLTC Summer of IMPACT ILTC/Kallah (Perlman Summer) ILTC Kallah Summer of IMPACT ILSI BBYO Passport ILTC BBYO Passport ILSI Kallah ILSI CLTC + Summer of IMPACT ILTC/Kallah ILTC ILSI KALLAH ILSI © BBYO 2011 7

Growth Goals and Challenges Summer 2013 (Fiscal 2014) Goal • Total Goal: 2, 455 teen participants • Core Summer Experiences: 1, 682 • Passport (non-core): 773 The 10% AZA/BBG membership benchmark at core summer experiences goal emphasizes the connection between summer experience participation and membership growth. Opportunities • Continued growth in the Impact suite of programs • Passport Immersive opportunities for BBYO Connect teens • Shorter-length immersive programs as entry points (Taste of Impact) • Better field engagement with support of Sr. Director of Immersive Experiences and through the Summer Immersive Specialist Team Core Experiences: All Domestic Programs, Impact, ILSI, Ambassadors to Bulgaria

Lessons Learned • Teen coordinators and program alumni are most valuable peer recruiters • Success with identifying top teen prospects: referral – contact – close • Critical to maintain recruitment effort through the entire recruitment season (October – May) • Early bird discount in fall successfully front-loaded program registration • New discounting structure prompted earlier registration pattern • More strategic sales and marketing strategy resulted in greater consistency in the field and uncovered meaningful findings for 2013 9

Looking Forward • Identify partners in reaching registration goal • Teens as ambassadors • Staff and advisor training, and increased general program awareness • Tracking • Tap into Regional Plans and the impact summer experience participation has on a region’s growth • Registration goals to align with International and Regional program year • Provide additional resources for key registration spike opportunities (i. e. : Winter Convention, IC, etc) • Early identification of Regions that need additional support • International and Senior Support • Engage the DFO team to promote summer milestone dates • Engage the DCE team to train and support staff on scholarship procurement and allocation • Engage the DJE team for curriculum support to build a member program continuum • Lead and activate the field via the Summer Immersive Specialist Team • Engage advisor network as partners in promotion and recruitment