Imagine Richard Swakla v Specialist Cisco and EMC

Imagine…. Richard Swakla v. Specialist Cisco and EMC, together with VMware, form Virtual Computing Environment, an unprecedented coalition to accelerate pervasive virtualization and private cloud infrastructures; Cisco-EMC joint venture to speed customer adoption. © 2009 Cisco | EMC | VMware. All rights reserved. 1

History 2004 – EMC acquires VMware – VMware revenues ~$110 M – Acquisition ~$630 M 2007 – pre-IPO – Cisco invests $125 M – Intel invests $218. 5 M 2007 – IPO – Raises ~$1 B for EMC – EMC maintains ~85% ownership of VMW 2009 – VCE offerings launched by CEOs – Joint Venture, Acadia, announced – VMW now a $2 B company © 2009 Cisco | EMC | VMware. All rights reserved. Impacts so far on EMC IT $8 M reduction in data center space, power, cooling (five years) $2 M infrastructure cost avoided Reduced 59, 821, 624 lbs CO 2 $30 M Data Center Upgrade Avoided Tape reduced $1 M/yr to $25 k/yr Half the number of storage systems and triple the capacity Infrastructure impact on IT – – – – Storage Operational Recovery Disaster Recovery Backup Security Management Tools Service Delivery 2

Next wave of Computing PC/ microprocessor Mainframe Mini © 2009 Cisco | EMC | VMware. All rights reserved. Networked/ Distributed Computing Cloud Computing NEXT 3

What is Cloud Computing? Publicly Accessible Programmatic Management Interfaces Multi-tenant Architecture Accounting Granularity and Cost Allocation Scalability and Elasticity Rich Web Management Capabilities Rapid Provisioning and Self-Service Location independence; ubiquitious network access Shared or virtually dedicated computing infrastructures Pay-as-you-go cost models based on actual usage On-demand, fluid scalability Automated self-provisioning through a self service portal Virtualization and Hardware Independence Source: the 451 Group © 2009 Cisco | EMC | VMware. All rights reserved. Source: Glass. House Technologies 4

Cloud Computing – Let’s make it simple Service Delivery model with the following characteristics: – – Scalable and elastic Shared Metered by use Uses internet technologies What’s good about this model? Source: Gartner © 2009 Cisco | EMC | VMware. All rights reserved. 5

How do you size your infrastructure? value © 2009 Cisco | EMC | VMware. All rights reserved. 6

What if you had a cloud computing model? variable cost fixed cost © 2009 Cisco | EMC | VMware. All rights reserved. 7

Public Cloud Computing – The problems 1. Security and privacy 2. Maturity 3. Less expensive to do in house? What to do…. Source: Forrester: As Iaa. S Cloud Adoption Goes Global, Tech Vendors Must Address Local Concerns © 2009 Cisco | EMC | VMware. All rights reserved. 8

Trusted Flexible Control Dynamic Reliable On-demand Secure Efficient Private Cloud Private Data Center © 2009 Cisco | EMC | VMware. All rights reserved. Public Cloud 9

Infrastructure Today Ethernet Layer Backup Data Server Layer SAN Fibre Channel Layer Volume Presentation and SRM Layer Component Management Storage Layer Blue Pod Yellow Pod © 2009 Cisco | EMC | VMware. All rights reserved. Red Pod 10

The Transition Ethernet Layer Backup Data A Server Layer A A SAN Fibre Channel Layer Unified Fabric Volume Presentation and SRM Layer Storage Layer Blue Pod Yellow Pod © 2009 Cisco | EMC | VMware. All rights reserved. A Red Pod 11

Who can do this? How can I get there? No one vendor… Consolidation VCE Solution Virtualization Automation Utility Market Cloud to Cloud Federation Infrastructure Virtualization Unified Computing Connectivity Convergence Virtual Computing Environment Infrastructure Consolidation © 2009 Cisco | EMC | VMware. All rights reserved. 12

Why these three companies? Why VMware? Why Cisco? Why EMC? Market Leader in virtualization Market Leader in Networking Market Leader in Storage Server Consolidation Unified Network Storage Consolidation © 2009 Cisco | EMC | VMware. All rights reserved. 13

The value proposition -- individually Why VMware? Why Cisco? Why EMC? The Cloud Operating System UCS platform Storage for Virtual environments Reduce physical infrastructure costs Unmatched scalability, availability, and Service Profiles for rapid performance provisioning Fully Automated Storage Unified fabric reduces Tiering to optimize cabling requirements and efficiency unifies management Management Tools Virtual network integration Reduce datacenter operational costs (power and cooling) Increase productivity and flexibility © 2009 Cisco | EMC | VMware. All rights reserved. Extended memory technology 14

The value proposition -- collectively Engineering Integration deepest levels of integration Validation and Testing predictable scaling and efficiency Management EMC Ionix Unified Infrastructure Manager Support SST, cross-trained personnel from the three companies © 2009 Cisco | EMC | VMware. All rights reserved. 15

Imagine…. Virtual Computing Environment Cisco and EMC, together with VMware, form Virtual Computing Environment, an unprecedented coalition to accelerate pervasive virtualization and private cloud infrastructures; Cisco-EMC joint venture to speed customer adoption. © 2009 Cisco | EMC | VMware. All rights reserved. 16

EMC Has More VMware Integrations Than Any Other Vendor (Now: Powerpath/VE, Storage Viewer, SRM, Dedupe, Nexus… Soon: Distance v. Motion, DLP integrated to VM, NFS dedupe, Intelligence between host & array, Integrated Cloud ‘in a box’, Fast v 2…) Control Center Smarts ESM/ADM IT Compliance Analyzer Server Config Manager Application APIs Avamar Replication Manager Networker Data Protection Advisor Availability v. Center 4. 0 Infrastructure APIs EMC Storage Viewer Plug-in EMC SRM Failback Plug-in EMC VDI Plug-in RSA Authentication Manager RSA Envision Security Storage Qo. S Virtual Provisioning Virtual Storage Scalability VMware v. Sphere ESX/ESXi 4. 0 v. Compute Ultrascale V-Max Ultraflex EFD © 2009 Cisco | EMC | VMware. All rights reserved. v. Storage Only Vendor Integrated into all 3 v. Storage APIs Power. Path for VMware v. Network Cisco UCS, VN-Link and Nexus Family supported by EMC SMARTS Cisco leverages EMC RSA V All HW 17

Remove Risk and Accelerate Deployments Application Solutions Exchange, SQLserver, Sharepoint, Oracle, SAP… Use Case Solutions Infrastructure, Backup, Management, Disaster Recovery, Virtual Desktop. . Product Solutions Clariion, Celerra, Symmetrix, Avamar, Replication Mgr, Replication Products, SMARTS, RSA Security… © 2009 Cisco | EMC | VMware. All rights reserved. Jointly developed with VMware, Cisco, and other alliance partners 18

Unified Vblock Element Management Single Point of Management, Extensible Integration Framework Unified Vblock Management Interface Consolidated view into all Vblock infrastructure Single integration point IT self-service portal Mini service catalog and dashboard for selfprovisioning Policy-based management Fine-grained tracking, traceability, reproducibility System-wide compliance and remediation Automated discovery and deployment Enterprise Management Platforms Configuration and Compliance Events Availability and Performance Events Unified Vblock Element Management EMC Ionix Unified Infrastructure Manager (UIM) Vblock Self-Service Portal Vblock Service Profile Catalog Unified Provisioning, Config & Change Policy-Based Management Vblock UCS Manager Configuration Compliance Analysis Infrastructure Recovery (DR) Symmetrix Management Console Symmetrix v. Center or Management Console v. Center Symmetrix Navisphere or Management Console or v. Center Navisphere © 2009 Cisco | EMC | VMware. All rights reserved. 19

VCE’s Seamless Support Experience Single experience for onsite and remote support Cross-company, crossproduct-trained support experts Cooperative Engineering Groups Unified inter-company collaboration tool Joint problem re-creation labs Common metrics and alignment Shared problem resolution and escalation processes Documented processes via best practice Support Implementation Plan Imagine the power of three … Industry’s first single support experience © 2009 Cisco | EMC | VMware. All rights reserved. 20

EMC Management Solutions for VMware Service Management • • Service desk & ITSM Service catalog Workflow CMDB Datacenter Automation & Compliance • • Server & network configuration Storage management Configuration analytics Best practices & compliance IT Operations Insight • • • Monitoring & analysis Application performance Root cause, rapid triage Cross-domain Virtual & physical Dependency Mapping • Discovery, modeling & mapping • Audits & blueprinting • Consolidation, DR, & virtualization planning • Automatically stay in synch with VMotion changes © 2009 Cisco | EMC | VMware. All rights reserved. • IT Service Management • Process Workflow • Virtual to Physical Storage Mapping • VMware Compliance Visibility & Remediation v. Center APIs Application Management v. Center Infrastructure Management • Virtual Root Cause Analysis • Physical Root Cause Analysis • Cross-Domain Analysis Chargeback, Config Control ESX CIM API • • ESX Servers Virtual Machines Applications and Databases Virtual Relationships 21

Example: How we are Building our Security Suite for the 100% Virtualized Datacenter v. Center Integrated Compliance, Log Analysis (Today) Envision integration Securing v. Sphere Integrated with v. Center and VMware View – VM Appliance (Today) Authentication Manager Encryption – at rest, in motion, in transit (tomorrow) VM Encryption Security • v. Center API VMSafe • ESX CIM API • VMsafe Deep inspection at vmkernel of every action (tomorrow) © 2009 Cisco | EMC | VMware. All rights reserved. Flow-based security 22

Getting Costs Down Cost per VM hour (2 GB instance) 20¢ 18¢ 16¢ Increase utilization 14¢ 1 12¢ 10¢ Increase automation 8¢ 2 6¢ 4¢ Note: numbers here are illustrative only 2¢ 0¢ 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% Utilization Sources: Amazon, EMC CIG, VMware analysis © 2009 Cisco | EMC | VMware. All rights reserved. 23