Image Video Recognition Experts January 2008 1

Image & Video Recognition Experts January 2008 1

Attrasoft’s Purpose Attrasoft provides Products, Components, & Services to match both Video & Image content. Fast, Accurate, & Scalable Customization is available Gina Porter http: //attrasoft. com gina@attrasoft. com ! Attrasoft, Inc. P. O. Box 13051, Savannah, GA. 31406 Phone: (912) 484 -1717 © Attrasoft 2008 Attrasoft. com 2

The Problem Piracy is running rampant on the Internet. Attrasoft. com 3

The Problem Existing Marketplace Approaches have significant deficiencies. l Today’s efforts to detect video piracy are resource intensive and do not scale. – Substantial human interaction is required. l The leading technology providers are limited by their approach. – Most cannot identify clips shorter than 5 seconds. – Audio fingerprinting does not work for modified videos. l e. g. , A music track over an NFL video clip. Attrasoft. com 4

Attrasoft Solution The Attrasoft solution is an Automated Video Content identification platform based on patent-pending image & pattern recognition algorithms. l The Attrasoft Solution: – Fingerprints Digital Video Content – Fast, Accurate, & Scalable Video Content Recognition – Customization Available Attrasoft. com 5

Attrasoft: How It Works The Attrasoft pattern matching algorithms search for matches within the content. Compare Fingerprints To Detect Copyrighted Material Attrasoft Video. Finder Fingerprint Library Match ? Fingerprints From UPC Sites Result: Copyright Violation Alerts and Case Management Attrasoft. com 6

Attrasoft: A Market Proven Approach Image Fingerprinting is the best method for identification. Human Physical Fingerprint Computer Virus 110001110010 Binary Signature Digital Content Attrasoft Video Fingerprint Attrasoft. com 7

Attrasoft’s Secret Sauce Attrasoft’s secret sauce is a combination of proprietary algorithms that have been refined through on-going large scale deployments. l Attrasoft’s algorithms analyze the video image itself, not the audio track l Patent Pending Technology – – – l Unparalleled Efficiency – l Combination of Markov Chain Theory and Neural Network Theories to form the Attrasoft Boltzmann Machine (ABM) and the Attrasoft Poly. Net (APN) algorithm 10 years in research and development 4 years in production deployments Ability to rapidly fingerprint and identify clips of any length Proven Speed, Scalability, and Accuracy – – Fingerprints are a string of numbers In large scale production with a major worldwide Media Intelligence Agency Attrasoft. com 8

Attrasoft Product Evolution Attrasoft’s core technology is well beyond the product development risk stage. The core engine has been in development for 10 years & in large scale production for four years. 1997 2003 Deployment & Scaling Up Technology Image Recognition R&D Research & Develop Software Algorithms For Fast, Accurate, & Scalable Image Recognition 2007 Attrasoft’s Technology is Deployed In Various Large Scale Applications: • • • Services For The Age Of User-Posted Content Filter Videos & Images To Protect Copyrights TNS Media Intelligence Store. Eyes Case Data Lockheed Martin Sandia National Labs Attrasoft. com 9

Sample Application In 2006, Media Distribution changed fundamentally. l Media Distribution Pre-2006 – l Media Distribution Post-2006 – – l Limited number of distributors that respected copyrights. My. Space and You. Tube (fast, easy, free) have put distribution in the hands of every-day users. Digital content is portable. Explosion of bandwidth & Web 2. 0 applications makes media sharing fast & easy. Low cost of storage facilitates media piracy. New online distribution platforms, like You. Tube and My. Space, require new mechanisms for detection and measurement of digital content in order to truly commercialize the platforms. Attrasoft. com 10

Sample Application The user generated online video is growing & new media infrastructure is building out. l The user generated online video market (UGOV) exploded in 2006 and by the end of the year, user generated videos made up 47% of the total online video market in the US. (Screen Digest) l By 2010 more than half (55%) of all the video content consumed online in the US will be user generated, representing 44 billion video streams. (Screen Digest) l Although accounting for more than half of all online video content consumed – user generated videos will make up just 15% of total revenues. (Screen Digest) l In the US, ad revenues will grow from $200 m in 2006 to almost $900 m by 2010. This represents only 15% of all online video revenues. (Screen Digest) l As broadcast TV, movies, and other professionally produced content gets moved onto the Internet, huge opportunities are emerging for vendors who provide hardware, bandwidth, and services. (In-Stat) Attrasoft. com 11

Existing Marketplace Approaches l Human Labor – Problems (i. e, errors, cost, scalability, & speed) make the human solution unfavorable in the long run. l Digital Watermarking – Watermarks can be removed. l Keyword – Does not scale. l Content-based Recognition (audio, video, images, and text) – Audio can be replaced. Attrasoft. com 12

Attrasoft Video. Finder Attrasoft. com 13

Attrasoft Video. Finder l Attrasoft Video. Finder™ matches a newly obtained video clip against a pre-established library of video clips. l Attrasoft Frame. Finder™ searches video clips for an object specified by a key image. l Attrasoft Frame. Finder™ searches live video for an object specified by a key image. Attrasoft. com 14

Attrasoft Video. Finder Key Differentiators l High Accuracy Rates: Can be customized to get 97. 5% - 99. 9% accuracy. l Real Time: Can reach 100, 000 to 1, 000 frame-to-frame matches per second depending upon the processor speed. Customized versions are faster. l Scalability: Can be scaled to any size database via customization. l Customized Solutions Available ! Attrasoft. com 15

Other Attrasoft Products l Image. Finder™ is an Off-the-Shelf Application Software that enables System Integrators, Solution Developers, & Individuals to quickly test their own Image Recognition ideas. l Trans. Applet™ is a developer tool (. Net Class Library) that enables System Integrators, Solution Developers, & Individuals to quickly add Image Recognition capability to their products and services. l Image. Hunt™ matches images on a website. Attrasoft. com 16